How to cite this paper
Ghane, N., Shokrizadeh, H., Omidvar, M & Comyab, H. (2014). Investigating the effective factors on electronic trade by viral marketing.Management Science Letters , 4(4), 713-720.
Refrences
Baumeister, R. F., & Leary, M. R. (1995). The need to belong: desire for interpersonal attachments as a fundamental human motivation. Psychological bulletin, 117(3), 497.
Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2006). Internet Marketing, Strategy, Implementation and Practice (3rd ed.). Pearson Education Limited.
Chen, S. C., & Dhillon, G. S. (2003). Interpreting dimensions of consumer trust in e-commerce. International Journal of Human-Computer Studies, 4(2-3), 303-318.
Chan, K. K., & Misra, S. (1990). Characteristics of the opinion leader: A new dimension. Journal of advertising, 19(3), 53-60.
Chung, C. M., & Darke, P. R. (2006). The consumer as advocate: self-relevance, culture, and word-of-mouth. Marketing Letters, 17(4), 269-279.
Cheung, C., Lee, M., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: the adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
Clow, K.E., & Baack, D. (2001). Integrating Advertising, Promotion & Marketing Communications. New Jersey, Prentice-Hall.
Dye, R. (2000). The buzz on buzz. Harvard Business Review, Nov-Dec, 139-146.
Eckler, P., & Rodgers, S. (2010). Viral Marketing on the Internet. Wiley International Encyclopedia of Marketing. John Wiley & Sons Ltd. http://dx.doi.org/10.1002/9781444316568
Flanagin, A. J., & Metzger, M. J. (2001). Internet use in the contemporary media environment. Human communication research, 27(1), 153-181.
Fetscherin, M., & Lattemann, C. (2008). User acceptance of virtual worlds. Journal of Electronic Commerce Research, 9(3), 213-242
Kiss, C., & Bichler, M. (2008). Identification of influencers-measuring influence in customer networks. Decision Support Systems, 46(1), 233-253. http://dx.doi.org/10.1016/j.dss.2008.06.007 automation, department of communications and networking.
Keller Fay Group and Bazaar voice Study Finds Altruism Drives Online Reviews (November2007), http://www.kellerfay.com/pdf/BazaarVoice11-26-07.pdf, accessed December4, 2007.
Kulp, S. C. (2007). Advertising among ourselves: a qualitative study of viewer attitudes towards viral marketing.
Kurucz, V. (2008). Perspectives of viral marketing among managers: an Internet based assessment. Dissertation for the degree of MA. University of Lugano Faculties of Communication and Economics Sciences.
Litvin, S., Goldsmith, R., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management.Tourism Management, 29(3), 458-468.
Maslach, C., Stapp, J., & Santee, R. T. (1985). Individuation: Conceptual analysis and assessment. Journal of Personality and Social Psychology, 49(3), 729.
Palka, W., Pousttchi, K., & Wiedemann, D. G. (2009). Mobile word-of-mouth - a grounded theory of mobile viral marketing. Journal of Information Technology, 24, 172–185.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word of mouth: examining consumer responses to pass-along email. Journal of Advertising Research, 44(12), 333-348.
Porter, L., & Golan, G. (2006). From subservient chickens to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 30-38.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333-348.
Porter, L., & Golan, G. J. (2006). From subservient chickens to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 30-38.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email. Journal of advertising research,44(4), 333-348.
Price, L. L., Feick, L. F., & Guskey, A. (1995). Everyday Market Helping Behavior. Journal of Public Policy & Marketing, 14(2). 255–66.
Reich, S. (2010). Adolescents’ sense of community on MySpace and Facebook: a mixed methods approach. Journal of Community Psychology, 38(6), 688-705.
Ridings, C. M., Gefe D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. Journal of Strategic Information Systems, 11(3-4), 271-295.
Rosen, E. (2001). The anatomy of Buzz: creating word-of-mouth marketing, London, Harper Collins Publishers.
Schutz, W.C. (1966). FIRO: A Three Dimensional Theory of Interpersonal Behavior. New York: Holt, Rinehart, & Winston.
Sundaram, D. S., Mitra, K., & Webster, C. (1998). Word-of-Mouth Communications: A Motivational Analysis. Advances in consumer research,25(1). 527–531
Sormunen, V. (2009). International viral marketing campaign planning and evaluation. Dissertation for the Degree of MA, Department of Marketing and Management, Helsingin KAauppakorkeakoulu, Helsinki School of Economics.
Testa, D. L. (2007). Mining the language of online discussions in the service of mass market communications. A dissertation presented in partial fulfillment of the requirements for the degree Doctor of Philosophy, Capella University.
Toleman, D. (2004). Lured but not caught? How A.I. set the bait, in C. Neal, Quester, and D. Hawkins, Consumer Behaviour, McGraw Hill, Australia.
Ulmanen, H. (2011). Antecedents of and their effect on trust in online word-of-mouth: case Finnish discussion forums, Dissertation for the Degree of MA, marketing university of Jyvaskyla, school of Business and Economics.
Wiedemann, D. G., Palka, W., & Pousttchi, K. (2008). Understanding the determinants of mobile viral effects-towards a grounded theory of mobile viral marketing. mobile business, ICMB & apos; 08. 7th International Conference on, 323-333.
Woerndl, M. (2008). Internet-induced marketing techniques: critical factors in viral marketing campaigns. International Journal of Business Science and Applied Management, 3(1), 33-45.
Xavier, L. J. W., & Summer, G. Y. S. (2009). Viral marketing communication: the Internet word-of-mouth, a study on consumer perception and consumer response. Dissertation for the Degree of MA in Business
Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2006). Internet Marketing, Strategy, Implementation and Practice (3rd ed.). Pearson Education Limited.
Chen, S. C., & Dhillon, G. S. (2003). Interpreting dimensions of consumer trust in e-commerce. International Journal of Human-Computer Studies, 4(2-3), 303-318.
Chan, K. K., & Misra, S. (1990). Characteristics of the opinion leader: A new dimension. Journal of advertising, 19(3), 53-60.
Chung, C. M., & Darke, P. R. (2006). The consumer as advocate: self-relevance, culture, and word-of-mouth. Marketing Letters, 17(4), 269-279.
Cheung, C., Lee, M., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: the adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.
Clow, K.E., & Baack, D. (2001). Integrating Advertising, Promotion & Marketing Communications. New Jersey, Prentice-Hall.
Dye, R. (2000). The buzz on buzz. Harvard Business Review, Nov-Dec, 139-146.
Eckler, P., & Rodgers, S. (2010). Viral Marketing on the Internet. Wiley International Encyclopedia of Marketing. John Wiley & Sons Ltd. http://dx.doi.org/10.1002/9781444316568
Flanagin, A. J., & Metzger, M. J. (2001). Internet use in the contemporary media environment. Human communication research, 27(1), 153-181.
Fetscherin, M., & Lattemann, C. (2008). User acceptance of virtual worlds. Journal of Electronic Commerce Research, 9(3), 213-242
Kiss, C., & Bichler, M. (2008). Identification of influencers-measuring influence in customer networks. Decision Support Systems, 46(1), 233-253. http://dx.doi.org/10.1016/j.dss.2008.06.007 automation, department of communications and networking.
Keller Fay Group and Bazaar voice Study Finds Altruism Drives Online Reviews (November2007), http://www.kellerfay.com/pdf/BazaarVoice11-26-07.pdf, accessed December4, 2007.
Kulp, S. C. (2007). Advertising among ourselves: a qualitative study of viewer attitudes towards viral marketing.
Kurucz, V. (2008). Perspectives of viral marketing among managers: an Internet based assessment. Dissertation for the degree of MA. University of Lugano Faculties of Communication and Economics Sciences.
Litvin, S., Goldsmith, R., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management.Tourism Management, 29(3), 458-468.
Maslach, C., Stapp, J., & Santee, R. T. (1985). Individuation: Conceptual analysis and assessment. Journal of Personality and Social Psychology, 49(3), 729.
Palka, W., Pousttchi, K., & Wiedemann, D. G. (2009). Mobile word-of-mouth - a grounded theory of mobile viral marketing. Journal of Information Technology, 24, 172–185.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word of mouth: examining consumer responses to pass-along email. Journal of Advertising Research, 44(12), 333-348.
Porter, L., & Golan, G. (2006). From subservient chickens to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 30-38.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333-348.
Porter, L., & Golan, G. J. (2006). From subservient chickens to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 30-38.
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D., & Raman, N. (2004). Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email. Journal of advertising research,44(4), 333-348.
Price, L. L., Feick, L. F., & Guskey, A. (1995). Everyday Market Helping Behavior. Journal of Public Policy & Marketing, 14(2). 255–66.
Reich, S. (2010). Adolescents’ sense of community on MySpace and Facebook: a mixed methods approach. Journal of Community Psychology, 38(6), 688-705.
Ridings, C. M., Gefe D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. Journal of Strategic Information Systems, 11(3-4), 271-295.
Rosen, E. (2001). The anatomy of Buzz: creating word-of-mouth marketing, London, Harper Collins Publishers.
Schutz, W.C. (1966). FIRO: A Three Dimensional Theory of Interpersonal Behavior. New York: Holt, Rinehart, & Winston.
Sundaram, D. S., Mitra, K., & Webster, C. (1998). Word-of-Mouth Communications: A Motivational Analysis. Advances in consumer research,25(1). 527–531
Sormunen, V. (2009). International viral marketing campaign planning and evaluation. Dissertation for the Degree of MA, Department of Marketing and Management, Helsingin KAauppakorkeakoulu, Helsinki School of Economics.
Testa, D. L. (2007). Mining the language of online discussions in the service of mass market communications. A dissertation presented in partial fulfillment of the requirements for the degree Doctor of Philosophy, Capella University.
Toleman, D. (2004). Lured but not caught? How A.I. set the bait, in C. Neal, Quester, and D. Hawkins, Consumer Behaviour, McGraw Hill, Australia.
Ulmanen, H. (2011). Antecedents of and their effect on trust in online word-of-mouth: case Finnish discussion forums, Dissertation for the Degree of MA, marketing university of Jyvaskyla, school of Business and Economics.
Wiedemann, D. G., Palka, W., & Pousttchi, K. (2008). Understanding the determinants of mobile viral effects-towards a grounded theory of mobile viral marketing. mobile business, ICMB & apos; 08. 7th International Conference on, 323-333.
Woerndl, M. (2008). Internet-induced marketing techniques: critical factors in viral marketing campaigns. International Journal of Business Science and Applied Management, 3(1), 33-45.
Xavier, L. J. W., & Summer, G. Y. S. (2009). Viral marketing communication: the Internet word-of-mouth, a study on consumer perception and consumer response. Dissertation for the Degree of MA in Business