success of firms. Despite the fact that there are literally numerous models proposed for different
companies in various states and structures, the possibility of using strategic planning for
startups has never been seriously considered. In this paper, we present a survey by asking
experts to find out whether strategic planning is suitable for startups. We also propose a model
for strategic planning in startups based on the strategic planning models for small businesses
and entrepreneurship concepts. The model is similar to other models and what differentiates
this models form other approaches is the methodology used for internal and external analysis
and the parameters taken into consideration. The proposed model is examined on an Iranian
food packaging industry for validation. The preliminary results indicate that the success of
startups depends on two sets of parameters: “entrepreneurial opportunities” and “competitive
advantages and entrepreneurial characteristics”.
How to cite this paper
Mazdeh, K., Mazdeh, M & Moradi, K. (2011). Strategic planning model for Startups: A case study of Iranian packaging industry.Management Science Letters , 1(2), 157-166.
Refrences
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Thompson, J. L. (1999). A strategic perspective of entrepreneurship. International Journal of Entrepreneurial Behavior & Research; 5(6), 279-296.
Eisenhardt, K. M., & Schoonhoven, C. B., (1996). Resource-based view of strategic alliance formation: Strategic and social effects in entrepreneurial firms. Organization Science, 7(2), 136–150.Forouzandeh Dehkordi, L. (1999) A review of strategic planning models. Management knowledge, 12th year, 45, 97-111.
Fry L. F., & Stoner R. C. (1995), Strategic Planning for the new and small business, Upstart Publishing Company, Inc.Fry, F. (1993). Entrepreneurship: A Planning Approach. Englewood Cliffs NJ: Prentice-Hall.
Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L. (2001). Strategic entrepreneurship: Entrepreneurial strategies for wealth creation. Strategic Management Journal, 22(Special Issue): 479–491.
Herron, L. & Robinson Jr R. B. (1993). A structural Model of the effects of entrepreneurial characteristics on venture performance. Journal of Business Venturing, 8(3), 281-294.
Ireland, R. D., & Webb, J. W. (2007) Strategic entrepreneurship: Creating competitive advantage through streams of innovation, Business Horizons 50, 49-59.
Ireland, R. D., Hitt, M. A., & Sirmon, D. G. (2003). A model of Strategic Entrepreneurship: The Construct and its Dimensions; Journal of Management 29(6) 963-989.
Kaplan, R. S. & Norton, D. P. (2001). The strategy-focused organization: how balanced scorecard companies thrive in the new business environment, Harvard Business School Publishing Corporation.
McNamara, C. (2001). Basic overview of various strategic planning models. www.mapnp.org.
Mazur, G. H. (1998). Strategy Deployment for small and medium enterprise, http://www.mazur.net/works/sme_strategy.pdf
McGrath, R. M., & MacMillan, I. C. (2000). The entrepreneurial mindset. Boston: Harvard Business School Press.Simonin, M. (2006). Women in entrepreneurship. Research Paper for Seminar in Business Strategy & International Business, 7(21), 91- 167.Shane, S. A., & Venkataraman, S., (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25, 217–236.Stinchcombe, A.L. (1965). Social structures and organizations. In J.G. March ed. Handbook of Organizations. Chicago: Rand McNally, 142–193.
Thompson, J. L. (1999). A strategic perspective of entrepreneurship. International Journal of Entrepreneurial Behavior & Research; 5(6), 279-296.