An exploration study to detect important factors influencing on learning oriented customers

Abstract: The recent advances in technology have increased learning channels in industry helping organizations remove the middle level management. This paper presents an empirical investigation to study the role of different factors influencing on learning oriented customers. The study designs a questionnaire and distributes it among 200 randomly selected regular customers of a chain store named Shahrvand located in city of Tehran, Iran. Cronbach alpha is equal to 0.935, which is well above the minimum acceptable level. Using principle component analysis, the study has detected six factors including learning management, strategy, learning tools, learning approaches, human related factors and learning spirit.

How to cite this paper

 Azad, N & Zomorrodian, S. (2014). An exploration study to detect important factors influencing on learning oriented customers.Management Science Letters , 4(9), 1921-1928.

Refrences

Coad, A. F., & Berry, A. J. (1998). Transformational leadership and learning orientation. Leadership & Organization Development Journal, 19(3), 164-172.

Chughtai, A. A., & Buckley, F. (2011). Work engagement: antecedents, the mediating role of learning goal orientation and job performance. Career Development International, 16(7), 684-705.

D & apos; Amato, A., & Herzfeldt, R. (2008). Learning orientation, organizational commitment and talent retention across generations: A study of European managers. Journal of Managerial Psychology, 23(8), 929-953.

Gardiner, P. (1999). Soaring to new heights with learning orientated companies. Journal of Workplace Learning, 11(7), 255-265.

Herhausen, D., & Sch?gel, M. (2013). Profiting from customer relationship management: The overlooked role of generative learning orientation. Management Decision, 51(8), 1678-1700.

Keskin, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model. European Journal of Innovation Management, 9(4), 396-417.

Kim, S. (2007). Learning goal orientation, formal mentoring, and leadership competence in HRD: a conceptual model. Journal of European Industrial Training, 31(3), 181-194.

Kropp, F., Lindsay, N. J., & Shoham, A. (2006). Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms. International Marketing Review, 23(5), 504-523.

Lee, T. S., & Tsai, H. J. (2005). The effects of business operation mode on market orientation, learning orientation and innovativeness. Industrial Management & Data Systems, 105(3), 325-348.

Lin, C. H., Peng, C. H., & Kao, D. T. (2008). The innovativeness effect of market orientation and learning orientation on business performance. International Journal of Manpower, 29(8), 752-772.

Mavondo, F. T., Chimhanzi, J., & Stewart, J. (2005). Learning orientation and market orientation: relationship with innovation, human resource practices and performance. European Journal of Marketing, 39(11/12), 1235-1263.

McGuinness, T., & Morgan, R. E. (2005). The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability. European Journal of Marketing, 39(11/12), 1306-1326.

Paparoidamis, N. G. (2005). Learning orientation and leadership quality: their impact on salespersons & apos; performance. Management Decision, 43(7/8), 1054-1063.

Ratten, V. (2008). Organizational learning orientation-how can it foster alliance relationships?. Development and learning in organizations: an international journal, 22(1), 20-21.

Souchon, A. L., Sy-Changco, J. A., & Dewsnap, B. (2012). Learning orientation in export functions: impact on export growth. International Marketing Review,29(2), 175-202.

Wu, L. W., & Lin, J. R. (2013). Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge. Journal of Business & Industrial Marketing, 28(8), 672-686.