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Growing Science » Management Science Letters » TQM and market orientation 's impact on SMEs & quot; performance

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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 5 pp. 887-892, 2014

TQM and market orientation 's impact on SMEs & quot; performance Pages 887-892 PDF Download PDF

Authors: Hadi Abdollahi, Kamal Razm, Hamid Rouin Tan

📋 Author Affiliations:
Hadi Abdollahi1, Kamal Razm2, Hamid Rouin Tan ORCID 2
1 M.A. Student of Business Management, Allameh Tabatabaei University, Tehran, Iran
2 M.A. of Business Management, Allameh Tabatabaei University, Tehran, Iran
doi 10.5267/j.msl.2014.4.001
8 Source: Scopus
Crossref 3 Source: CrossRef

🔑 Keywords: Market orientation, Organizational performance, SMEs, TQM

Abstract: This paper presents an empirical investigation to study the impact of total quality management (TQM) as well as market orientation on organizational performance on some Iranian small and medium enterprises (SMEs). The study designs a questionnaire in Likert scale and distributes it among some experts in city of Shiraz, Iran. Using structural equation modeling, the study determines that three components of market orientation including intelligence generation, intelligence dissemination, and responsiveness through TQM influences on organizational performance components including financial and non-financial performance as well as efficiency. In addition, TQM components including training, process management, supplier quality management, employee relationships, quality of data and reports and top management commitment influence positively on organizational performance in SMEs.

How to cite this paper
APA: Abdollahi, H., Razm, K & Tan, H. (2014). TQM and market orientation 's impact on SMEs & quot; performance. Management Science Letters, 4(5), 887-892.
Chicago/Turabian: Abdollahi, H., Razm, K & Tan, H. 2014. "TQM and market orientation 's impact on SMEs & quot; performance." Management Science Letters 4, no. 5 (2014): 887-892.
AMA: Abdollahi, H., Razm, K & Tan, H. TQM and market orientation 's impact on SMEs & quot; performance. Management Science Letters. 2014;4(5):887-892.

References
Bayraktar, E., Demirbag, M., Koh, S. C., Tatoglu, E., & Zaim, H. (2009). A causal analysis of the impact of information systems and supply chain management practices on operational performance: evidence from manufacturing SMEs in Turkey. International Journal of Production Economics,122(1), 133-149.

Demirbag, M., Koh, S. L., Tatoglu, E., & Zaim, S. (2006). TQM and market orientation & apos; s impact on SMEs & apos; performance. Industrial Management & Data Systems, 106(8), 1206-1228.

Gonz?lez-Benito, ?., & Gonz?lez-Benito, J. (2005). Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations. Industrial Marketing Management, 34(8), 797-829.

Li, Y., Liu, Y., & Zhao, Y. (2006). The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms. Industrial Marketing Management, 35(3), 336-347.

Li, Y., Zhao, Y., Tan, J., & Liu, Y. (2008). Moderating Effects of Entrepreneurial Orientation on Market Orientation?Performance Linkage: Evidence from Chinese Small Firms*. Journal of small business management, 46(1), 113-133.

Liao, S. H., Chang, W. J., Wu, C. C., & Katrichis, J. M. (2011). A survey of market orientation research (1995–2008). Industrial Marketing Management,40(2), 301-310.

Raju, P. S., Lonial, S. C., & Crum, M. D. (2011). Market orientation in the context of SMEs: A conceptual framework. Journal of Business Research,64(12), 1320-1326.

Wang, C. H., Chen, K. Y., & Chen, S. C. (2012). Total quality management, market orientation and hotel performance: the moderating effects of external environmental factors. International Journal of Hospitality Management, 31(1), 119-129.
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📚 Journal: Management Science Letters | 📅 Year: 2014 | 📖 Volume: 4 | 📄 Issue: 5 | 👁️ Views: 3170 | 📊 Crossref: 3

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