How to cite this paper
Keivi, V., Kamali, S., Manesh, E., Najafi, S., Arfaeean, A & Mousavi, S. (2014). Investigating the effects of strategic positioning for development of modern banking services.Management Science Letters , 4(5), 913-916.
Refrences
Akdag, H. C., & Zineldin, M. (2011). Strategic positioning and quality determinants in banking service. The TQM Journal, 23(4), 446-457.
Darling, J. R. (2001). Successful competitive positioning: the key for entry into the European consumer market. European Business Review, 13(4), 209-221.
Gwin, C. F., & Gwin, C. R. (2003). Product attributes model: a tool for evaluating brand positioning. Journal of Marketing Theory and Practice, 11(2), 30-42.
Hassan, S. S., & Craft, S. H. (2005). Linking global market segmentation decisions with strategic positioning options. Journal of Consumer Marketing, 22(2), 81-89.
Hoffmann, A. O., Franken, H., & Broekhuizen, T. L. (2012). Customer intention to adopt a fee-based advisory model: An empirical study in retail banking. International Journal of Bank Marketing, 30(2), 102-127.
Kotler, P. (1998). Marketing management and strategy. Prentice – Hall international. Inc. Englewood cliffs. New Jersey.
Marks, U.G., & Albers, S. (2001). Experiments in competitive product positioning: Actual behavior compared to Nash solutions. Schmalenbach Business Review, 53, 150-174.
Ries, A., & Trout, J. (1986). Positioning: The battle for your mind (pp. 34-71). W. Sabin, & M. Hamerling (Eds.). New York: McGraw-Hill.
Schellhase, R., Hardock, P., & Ohlwein, M. (2000). Customer satisfaction in business-to-business marketing: the case of retail organizations and their suppliers. Journal of Business & Industrial Marketing, 15(2/3), 106-121.
da Silva Monteiro, S. M., & Guzm?n, B. A. (2009). Determining factors of environmental strategic positioning adopted by Portuguese large companies. Social Responsibility Journal, 5(4), 478-498.
Darling, J. R. (2001). Successful competitive positioning: the key for entry into the European consumer market. European Business Review, 13(4), 209-221.
Gwin, C. F., & Gwin, C. R. (2003). Product attributes model: a tool for evaluating brand positioning. Journal of Marketing Theory and Practice, 11(2), 30-42.
Hassan, S. S., & Craft, S. H. (2005). Linking global market segmentation decisions with strategic positioning options. Journal of Consumer Marketing, 22(2), 81-89.
Hoffmann, A. O., Franken, H., & Broekhuizen, T. L. (2012). Customer intention to adopt a fee-based advisory model: An empirical study in retail banking. International Journal of Bank Marketing, 30(2), 102-127.
Kotler, P. (1998). Marketing management and strategy. Prentice – Hall international. Inc. Englewood cliffs. New Jersey.
Marks, U.G., & Albers, S. (2001). Experiments in competitive product positioning: Actual behavior compared to Nash solutions. Schmalenbach Business Review, 53, 150-174.
Ries, A., & Trout, J. (1986). Positioning: The battle for your mind (pp. 34-71). W. Sabin, & M. Hamerling (Eds.). New York: McGraw-Hill.
Schellhase, R., Hardock, P., & Ohlwein, M. (2000). Customer satisfaction in business-to-business marketing: the case of retail organizations and their suppliers. Journal of Business & Industrial Marketing, 15(2/3), 106-121.
da Silva Monteiro, S. M., & Guzm?n, B. A. (2009). Determining factors of environmental strategic positioning adopted by Portuguese large companies. Social Responsibility Journal, 5(4), 478-498.