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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 2 Issue 8 pp. 2881-2888 , 2012

A study to measure the impact of customer perception, quality, environment concern and satisfaction on green customer loyalt Pages 2881-2888 Right click to download the paper Download PDF

Authors: Hamid Reza Saeednia, Saeeid Khodaei Valahzaghard

DOI: 10.5267/j.msl.2012.09.022

Keywords: Green products, Perception image, Perception quality, Sequential equation modeling

Abstract: Green product management plays an important role in today & apos; s economy and people are increasing becoming more interested in green products. In this paper, we present an empirical study to measure the impact of customer perception, quality, environment concern and satisfaction on green customer loyalty. The study proposes two hypotheses, where the first hypothesis studies whether the quality of green product has direct impact on customer satisfaction and the second hypothesis examines whether quality of green product has direct impact on customer loyalty. The population of this paper includes all people who use paper-based drinking glass, napkin and packaging products and live in city of Tehran, Iran. Since not all people are involved in all parts of the city in such product, we have decided to select only those who are involved in using these kinds of products including hospitals, universities, etc. The sampling technique has distributed 300 questionnaires and gathered 283 good quality ones for analysis. The questionnaire consists of 19 questions in five different perspectives. The proposed study uses sequential equation modeling and the results have confirmed both hypotheses.

How to cite this paper
Saeednia, H & Valahzaghard, S. (2012). A study to measure the impact of customer perception, quality, environment concern and satisfaction on green customer loyalt.Management Science Letters , 2(8), 2881-2888.

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Journal: Management Science Letters | Year: 2012 | Volume: 2 | Issue: 8 | Views: 4348 | Reviews: 0

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