How to cite this paper
Azad, N., Aliakbar, S., Tavassoli, M & Zadeh, M. (2013). An exploration study to find important factors influencing on brand in car accessory market.Management Science Letters , 3(8), 2361-2366.
Refrences
Arslan, F. M., & Altuna, O. K. (2010). The effect of brand extensions on product brand
image. Journal of Product & Brand Management, 19(3), 170-180.
Banerjee, A. (2004). A brand share prediction model based on several disparate sources of data: an
empirical model of detergent choice in Mumbai, India. Asia Pacific Journal of Marketing and
Logistics, 16(3), 3-22.
Bian, X., & Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in
explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European
Journal of Marketing, 45(1/2), 191-216.
Chien, P. M., Cornwell, T. B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation
strategy. Journal of Business Research, 64(2), 142-149.
Fruchter, G. E., Jaffe, E. D., & Nebenzahl, I. D. (2006). Dynamic brand-image-based production
location decisions. Automatica, 42(8), 1371-1380.
Hu, J., Liu, X., Wang, S., & Yang, Z. (2012). The role of brand image congruity in Chinese
consumers & apos; brand preference. Journal of Product & Brand Management, 21(1), 26-34.
Hsieh, A. T., & Li, C. K. (2008). The moderating effect of brand image on public relations perception
and customer loyalty. Marketing Intelligence & Planning,26(1), 26-42.
Jo, M. S., Nakamoto, K., & Nelson, J. E. (2003). The shielding effects of brand image against lower
quality countries-of-origin in global manufacturing. Journal of Business Research, 56(8), 637-646.
Lin, L. Z., & Hsu, T. H. (2011). Designing a model of FANP in brand image decisionmaking.
Applied Soft Computing, 11(1), 561-573.
Kort, P. M., Caulkins, J. P., Hartl, R. F., & Feichtinger, G. (2006). Brand image and brand dilution in
the fashion industry. Automatica, 42(8), 1363-1370.
Matthiesen, I. M., & Phau, I. (2010). Brand image inconsistencies of luxury fashion brands: A buyerseller
exchange situation model of Hugo Boss Australia. Journal of Fashion Marketing and
Management, 14(2), 202-218.
Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable
giving. Journal of Business Research, 65(5), 701-707.
Ogba, I. E., & Tan, Z. (2009). Exploring the impact of brand image on customer loyalty and
commitment in China. Journal of Technology Management in China,4(2), 132-144.
Prayag, G. (2010). Brand image assessment: international visitors & apos; perceptions of Cape
Town. Marketing Intelligence & Planning, 28(4), 462-485.
Rindell, A., Korkman, O., & Gummerus, J. (2011). The role of brand images in consumer practices:
uncovering embedded brand strength. Journal of Product & Brand Management, 20(6), 440-446.
Roth, M. S. (1995). The effects of culture and socioeconomics on the performance of global brand
image strategies. Journal of Marketing Research, 32(2), 163-175.
S??ksj?rvi, M., & Samiee, S. (2011). Relationships among brand identity, brand image and brand
preference: differences between cyber and extension retail brands over time. Journal of interactive
marketing, 25(3), 169-177.
image. Journal of Product & Brand Management, 19(3), 170-180.
Banerjee, A. (2004). A brand share prediction model based on several disparate sources of data: an
empirical model of detergent choice in Mumbai, India. Asia Pacific Journal of Marketing and
Logistics, 16(3), 3-22.
Bian, X., & Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in
explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European
Journal of Marketing, 45(1/2), 191-216.
Chien, P. M., Cornwell, T. B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation
strategy. Journal of Business Research, 64(2), 142-149.
Fruchter, G. E., Jaffe, E. D., & Nebenzahl, I. D. (2006). Dynamic brand-image-based production
location decisions. Automatica, 42(8), 1371-1380.
Hu, J., Liu, X., Wang, S., & Yang, Z. (2012). The role of brand image congruity in Chinese
consumers & apos; brand preference. Journal of Product & Brand Management, 21(1), 26-34.
Hsieh, A. T., & Li, C. K. (2008). The moderating effect of brand image on public relations perception
and customer loyalty. Marketing Intelligence & Planning,26(1), 26-42.
Jo, M. S., Nakamoto, K., & Nelson, J. E. (2003). The shielding effects of brand image against lower
quality countries-of-origin in global manufacturing. Journal of Business Research, 56(8), 637-646.
Lin, L. Z., & Hsu, T. H. (2011). Designing a model of FANP in brand image decisionmaking.
Applied Soft Computing, 11(1), 561-573.
Kort, P. M., Caulkins, J. P., Hartl, R. F., & Feichtinger, G. (2006). Brand image and brand dilution in
the fashion industry. Automatica, 42(8), 1363-1370.
Matthiesen, I. M., & Phau, I. (2010). Brand image inconsistencies of luxury fashion brands: A buyerseller
exchange situation model of Hugo Boss Australia. Journal of Fashion Marketing and
Management, 14(2), 202-218.
Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable
giving. Journal of Business Research, 65(5), 701-707.
Ogba, I. E., & Tan, Z. (2009). Exploring the impact of brand image on customer loyalty and
commitment in China. Journal of Technology Management in China,4(2), 132-144.
Prayag, G. (2010). Brand image assessment: international visitors & apos; perceptions of Cape
Town. Marketing Intelligence & Planning, 28(4), 462-485.
Rindell, A., Korkman, O., & Gummerus, J. (2011). The role of brand images in consumer practices:
uncovering embedded brand strength. Journal of Product & Brand Management, 20(6), 440-446.
Roth, M. S. (1995). The effects of culture and socioeconomics on the performance of global brand
image strategies. Journal of Marketing Research, 32(2), 163-175.
S??ksj?rvi, M., & Samiee, S. (2011). Relationships among brand identity, brand image and brand
preference: differences between cyber and extension retail brands over time. Journal of interactive
marketing, 25(3), 169-177.