How to cite this paper
Azad, N., Kasehchi, H., Asgari, H & Bagheri, H. (2014). An exploration study on detecting important factors influencing brand loyalty in retail stores.Decision Science Letters , 3(1), 117-120.
Refrences
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Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. The Journal of Marketing, 81-93.
Dolich, I. J. (1969). Congruence relationships between self images and product brands. Journal of Marketing Research, 80-84.
Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International journal of Advertising, 17, 131-144.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Kwon, W. S., & Lennon, S. J. (2009). Reciprocal effects between multichannel retailers’ offline and online brand images. Journal of Retailing, 85(3), 376-390.
Levy, S. J. (1999). Symbols for sale. reprinted in: Brands, Consumers, Symbols & Research, 203-212.
Runyan, R. C., & Droge, C. (2008). A categorization of small retailer research streams: what does it portend for future research?. Journal of Retailing, 84(1), 77-94.
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. The Journal of Marketing, 81-93.
Dolich, I. J. (1969). Congruence relationships between self images and product brands. Journal of Marketing Research, 80-84.
Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International journal of Advertising, 17, 131-144.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Kwon, W. S., & Lennon, S. J. (2009). Reciprocal effects between multichannel retailers’ offline and online brand images. Journal of Retailing, 85(3), 376-390.
Levy, S. J. (1999). Symbols for sale. reprinted in: Brands, Consumers, Symbols & Research, 203-212.
Runyan, R. C., & Droge, C. (2008). A categorization of small retailer research streams: what does it portend for future research?. Journal of Retailing, 84(1), 77-94.
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211.