How to cite this paper
Henry, B & Quansah, M. (2013). Mobile telecommunication networks choice among Ghanaians.Management Science Letters , 3(7), 1839-1850.
Refrences
Aaker, D. (1991). Managing Brand Equity. Capitalizing on the Value of a Brand Name. Free Press: New York.
Aaker, D. (1996). Building Strong Brands. Free Press: New York.
Appiah-Gyimah, R., Boohene R., A., Agyapong Gloria, K. Q, & Boohene, K. (2011). Customer satisfaction in the outdoor advertising industry: A case of alliance media Ghana limited. International Journal of Marketing Studies, 3(2), 82-91
Alamro, A., & Rowley, J. (2011). Antecedents of brand preference for mobile telecommunications services. Journal of Product & Brand Management, 20(6), 475 – 486.
Bateson, J. E. G. (1991). Managing Services Marketing (2nd Ed.). The United States of America: The Dryden Press
Bertilsson, J. (2009). The Way Brands Work; Consumers’ Understanding of the Creation and Usage of Brands. Lund Business Press, Lund.
Bhat, S., & Reddy S.K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32-43.
Boohene, R., & Agyapong, G. K. Q. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240.
Cole, C., Laurent, G., Drolet, A., Ebert, J., Gutchess, A., Lambert-Pandraud, R. ,Mullet, E., Norton, M. I., & Peters, E. (2008). Decision making and brand choice by older consumers. Marketing Letters, 19(3-4), 355-365.
De Chernatony, L., & McDonald, M. (2003). Creating Powerful Brands, 3rd ed., Elsevier, Amsterdam.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7, 131-57.
Esch, F.R., Langner, T., Schmitt, B.H., & Geus, P. (2006). Are brands forever?. Journal of Product & Brand Management, 15(2), 98-105.
Farquhar, P. H., Herr, P. M., & Fazio, R. H. (1990). A relational model for category extensions of brands. Advances in Consumer Research, 17(1), 856-860.
Farquhar, P., & Yuji, I. (1993) A Dialogue on Momentum Accounting for Brand Management. International Journal of Research in Marketing, 1, 77–92.
Frempong, G. (2002). Telecommunication Reforms-Ghana’s Experience National Communication Authority. Ghana National Telecom Policy. 2005.
Gabbott, M., & Hogg, G. (1998). Consumers and Services, John Wiley and Sons, Chicester
Hoyer W.D and Brown, S. P (1990).Effects of brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research, 17, 141-148.
ITU-T .(2010). Ghana telecommunication data statistics.
Jiang, P. (2004). The role of brand name in customization decisions: a search vs experience perspective. Journal of Product & Brand Management, 13(2), 73-83.
Krishnan, H. S. (1996). Characteristics of memory associations: A consumer-based brand equity perspective & apos; . International Journal of Research in Marketing, 13, 389-405.
Keller, K.L. (1993). Conceptualizing, measuring and managing customer-brand equity. Journal of Marketing, 57 (1), 1-22.
Keller, K. (2003). Brand synthesis: the multidimensionality of brand knowledge. Journal of Consumer Research, 29, 595-600.
Kotler, P., & Keller, K.L. (2009). Marketing Management, 13th ed., Pearson Education, Upper Saddle River, NJ.
Kwon, Y. (1990).Brand name awareness and image perception of women’s daytime apparel. Perceptual and Motor Skills, 71, 43-52.
Lai, A. W. (1995). Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach. in Advances in Consumer Research Vol 22, eds. Frank R. Kardes and Mita Sujan, Advances in Consumer Research Vol 22 : Association for Consumer Research, 381-388.
Lassar, W., Mittal, B., & Arun, S. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Lin, M.Y., & Chang, L.H. (2003). Determinants of habitual behavior for national and leading brands in China. Journal of Product & Brand Management, 12, 94-107.
Malhotra, N., & Birks, D. (2007), Marketing Research: An Applied Approach, Prentice Hall, London.
Narteh, B., Odoom, R., Braimah, M., & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana. Journal of Product & Brand Management, 21(7), 516– 528.
Nimako, S. G., Azumah, F. K., & Donkor, F. (2010). Overall customer satisfaction in Ghana’s mobile telecommunication networks: Implications for management and policy. ATDF Journal, 7(3/4), 35-49.
Nowlis, S.M., & Simonson, I. (2000). The role of explanations and need for uniqueness in consumer decision making: unconventional choices based on reasons. Journal of Consumer Research, 27(1), 49-68.
Quelch, J.A. (1987). Marketing the premium product. Business Horizons, 30 (3), 38-45.
Singh, V. P., Hansen, K. T., & Gupta, S. (2005). Modeling preferences for common attributes in multicategory brand choice. Journal of Marketing Research, 42 (May), 195-209.
Tabachnick B.G., & Fidell L.S. (1996). Using Multivariate Statistics, 3rd ed., New York: HarperCollins College Publishers, Inc.
Teas, K., & Grapentine, T. (1996). Demystifying brand equity. Marketing Research 8(2) 24-30.
Wheeler, A. (2003). Designing Brand Identity, a Complete Guide to Creating, Building, and Maintaining Strong Brands. John Wiley & Sons, Inc.
Woodside, A.G., & Ozcan, T. (2009). Customer choices of manufacturer versus retailer brands in alternative price and usage contexts. Journal of Retailing and Consumer Services, 16(2), 100-108.
Aaker, D. (1996). Building Strong Brands. Free Press: New York.
Appiah-Gyimah, R., Boohene R., A., Agyapong Gloria, K. Q, & Boohene, K. (2011). Customer satisfaction in the outdoor advertising industry: A case of alliance media Ghana limited. International Journal of Marketing Studies, 3(2), 82-91
Alamro, A., & Rowley, J. (2011). Antecedents of brand preference for mobile telecommunications services. Journal of Product & Brand Management, 20(6), 475 – 486.
Bateson, J. E. G. (1991). Managing Services Marketing (2nd Ed.). The United States of America: The Dryden Press
Bertilsson, J. (2009). The Way Brands Work; Consumers’ Understanding of the Creation and Usage of Brands. Lund Business Press, Lund.
Bhat, S., & Reddy S.K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32-43.
Boohene, R., & Agyapong, G. K. Q. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240.
Cole, C., Laurent, G., Drolet, A., Ebert, J., Gutchess, A., Lambert-Pandraud, R. ,Mullet, E., Norton, M. I., & Peters, E. (2008). Decision making and brand choice by older consumers. Marketing Letters, 19(3-4), 355-365.
De Chernatony, L., & McDonald, M. (2003). Creating Powerful Brands, 3rd ed., Elsevier, Amsterdam.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7, 131-57.
Esch, F.R., Langner, T., Schmitt, B.H., & Geus, P. (2006). Are brands forever?. Journal of Product & Brand Management, 15(2), 98-105.
Farquhar, P. H., Herr, P. M., & Fazio, R. H. (1990). A relational model for category extensions of brands. Advances in Consumer Research, 17(1), 856-860.
Farquhar, P., & Yuji, I. (1993) A Dialogue on Momentum Accounting for Brand Management. International Journal of Research in Marketing, 1, 77–92.
Frempong, G. (2002). Telecommunication Reforms-Ghana’s Experience National Communication Authority. Ghana National Telecom Policy. 2005.
Gabbott, M., & Hogg, G. (1998). Consumers and Services, John Wiley and Sons, Chicester
Hoyer W.D and Brown, S. P (1990).Effects of brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research, 17, 141-148.
ITU-T .(2010). Ghana telecommunication data statistics.
Jiang, P. (2004). The role of brand name in customization decisions: a search vs experience perspective. Journal of Product & Brand Management, 13(2), 73-83.
Krishnan, H. S. (1996). Characteristics of memory associations: A consumer-based brand equity perspective & apos; . International Journal of Research in Marketing, 13, 389-405.
Keller, K.L. (1993). Conceptualizing, measuring and managing customer-brand equity. Journal of Marketing, 57 (1), 1-22.
Keller, K. (2003). Brand synthesis: the multidimensionality of brand knowledge. Journal of Consumer Research, 29, 595-600.
Kotler, P., & Keller, K.L. (2009). Marketing Management, 13th ed., Pearson Education, Upper Saddle River, NJ.
Kwon, Y. (1990).Brand name awareness and image perception of women’s daytime apparel. Perceptual and Motor Skills, 71, 43-52.
Lai, A. W. (1995). Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach. in Advances in Consumer Research Vol 22, eds. Frank R. Kardes and Mita Sujan, Advances in Consumer Research Vol 22 : Association for Consumer Research, 381-388.
Lassar, W., Mittal, B., & Arun, S. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Lin, M.Y., & Chang, L.H. (2003). Determinants of habitual behavior for national and leading brands in China. Journal of Product & Brand Management, 12, 94-107.
Malhotra, N., & Birks, D. (2007), Marketing Research: An Applied Approach, Prentice Hall, London.
Narteh, B., Odoom, R., Braimah, M., & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana. Journal of Product & Brand Management, 21(7), 516– 528.
Nimako, S. G., Azumah, F. K., & Donkor, F. (2010). Overall customer satisfaction in Ghana’s mobile telecommunication networks: Implications for management and policy. ATDF Journal, 7(3/4), 35-49.
Nowlis, S.M., & Simonson, I. (2000). The role of explanations and need for uniqueness in consumer decision making: unconventional choices based on reasons. Journal of Consumer Research, 27(1), 49-68.
Quelch, J.A. (1987). Marketing the premium product. Business Horizons, 30 (3), 38-45.
Singh, V. P., Hansen, K. T., & Gupta, S. (2005). Modeling preferences for common attributes in multicategory brand choice. Journal of Marketing Research, 42 (May), 195-209.
Tabachnick B.G., & Fidell L.S. (1996). Using Multivariate Statistics, 3rd ed., New York: HarperCollins College Publishers, Inc.
Teas, K., & Grapentine, T. (1996). Demystifying brand equity. Marketing Research 8(2) 24-30.
Wheeler, A. (2003). Designing Brand Identity, a Complete Guide to Creating, Building, and Maintaining Strong Brands. John Wiley & Sons, Inc.
Woodside, A.G., & Ozcan, T. (2009). Customer choices of manufacturer versus retailer brands in alternative price and usage contexts. Journal of Retailing and Consumer Services, 16(2), 100-108.