How to cite this paper
Rad, Z., Elahi, S & Tazeabad, M. (2014). An investigation on effects of perceived value on brand popularity and brand loyalty: A B2B case study.Management Science Letters , 4(3), 485-492.
Refrences
Aibinu, A. A., & Al-Lawati, A. M. (2010). Using PLS-SEM technique to model construction organizations & apos; willingness to participate in e-bidding. Automation in Construction, 19(6), 714-724.
Anderson, J. C., & Narus, J. A. (1998). Business marketing: understand what customers value. Harvard business review, 76, 53-67.
Bland, J. M., & Altman, D. G. (1997). Statistics notes: Cronbach & apos; s alpha. Bmj, 314(7080), 572.
Bolton, R. N., Kannan, P. K., & Bramlett, M. D. (2000). Implications of loyalty program membership and service experiences for customer retention and value.Journal of the academy of marketing science, 28(1), 95-108.
Brennan, R., & Henneberg, S. C. (2008). Does political marketing need the concept of customer value?. Marketing Intelligence & Planning, 26(6), 559-572.
Carpenter, J. M. (2008). Consumer shopping value, satisfaction and loyalty in discount retailing. Journal of Retailing and Consumer Services, 15(5), 358-363.
Chin, W. W. (1997). Overview of the PLS Method. University of Houston.
Chin, W., Marcolin, B., & Newsted, P. (1996). A partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and voice mail emotion/adoption study.
Crespo, A. H., del Bosque, I. R., & de los Salmones Sanchez, M. G. (2009). The influence of perceived risk on Internet shopping behavior: a multidimensional perspective. Journal of Risk Research, 12(2), 259-277.
Cunningham, S. M. (1967). The major dimensions of perceived risk. Risk taking and information handling in consumer behavior, 82-108.
Day, G. S., & Bens, K. J. (2005). Capitalizing on the internet opportunity.Journal of Business & Industrial Marketing, 20(4/5), 160-168.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing.Journal of Interactive Marketing, 26(2), 83-91.
Erdem, T., Swait, J., & Louviere, J. (2002). The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing,19(1), 1-19.
Faroughian, F. F., Kalafatis, S. P., Ledden, L., Samouel, P., & Tsogas, M. H. (2012). Value and risk in business-to-business e-banking. Industrial Marketing Management, 41(1), 68-81.
Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-services adoption: a perceived risk facets perspective. International Journal of Human-Computer Studies, 59(4), 451-474.
Fiol, L. J. C., Tena, M. A. M., & Garc?a, J. S. (2011). Multidimensional perspective of perceived value in industrial clusters. Journal of Business & Industrial Marketing, 26(2), 132-145.
Fortuin, F. T., & Omta, S. W. F. (2006, January). Aligning R & D to Business Strategy: A Longitudinal Study from 1997 to 2002. In System Sciences, 2006. HICSS & apos; 06. Proceedings of the 39th Annual Hawaii International Conference on(Vol. 8, pp. 189b-189b). IEEE.
Gary, F. T., & Terry, A. B. (2003). Determinants of the relative advantage of a structured SDM during the adoption stage of implementation. Information Technology and Management, 20, 409-428.
Haenlein, M., & Kaplan, A. M. (2004). A beginner & apos; s guide to partial least squares analysis. Understanding statistics, 3(4), 283-297.
Huang, W. Y., Schrank, H., & Dubinsky, A. J. (2004). Effect of brand name on consumers & apos; risk perceptions of online shopping. Journal of Consumer Behaviour, 4(1), 40-50.
Jakobowicz, E., & Derquenne, C. (2007). A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy. Computational Statistics & Data Analysis, 51(8), 3666-3678.
Kumar, A., & Grisaffe, D. B. (2004). Effects of extrinsic attributes on perceived quality, customer value, and behavioral intentions in B2B settings: a comparison across goods and service industries. Journal of Business to Business Marketing, 11(4), 43-74.
Molinari, L. K., Abratt, R., & Dion, P. (2008). Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context. Journal of Services Marketing, 22(5), 363-373.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410-421.
Ravald, A., & Gr?nroos, C. (1996). The value concept and relationship marketing. European journal of marketing, 30(2), 19-30.
Roig, J. C. F., Garcia, J. S., Tena, M. A. M., & Monzonis, J. L. (2006). Customer perceived value in banking services. International Journal of Bank Marketing, 24(5), 266-283.
Roselius, T. (1971). Consumer rankings of risk reduction methods. The journal of marketing, 35(1), 56-61.
Sweeney, J.C., Soutar, G.N., & Johnson L.W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.
Sun, H., & Su, Z. (2012). New Thoughts of Customer Value Study. Physics Procedia, 24, 1232-1237.
Tu?kej, U., Golob, U., & Podnar, K. (2011). The role of consumer–brand identification in building brand relationships. Journal of Business Research.
Van Belleghem, S. (2010). Social media around the world. InSites Consulting.
Walker, R. H., Johnson, L. W., & Leonard, S. (2006). Re-thinking the conceptualization of customer value and service quality within the service-profit chain. Managing Service Quality, 16(1), 23-36.
Wu, W. W. (2010). Linking Bayesian networks and PLS path modeling for causal analysis. Expert Systems with Applications, 37(1), 134-139.
Woodall, T. (2003). Conceptualising ‘value for the customer’: an attributional, structural and dispositional analysis. Academy of Marketing Science Review,12(1), 1-42.
Woodruff, R. B. (1997). Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2), 139-153.
Ya?l?o?lu, M., Cal??kan, B. ?. ?., & ?ap, ?. (2013). The Role of Innovation and Perceived Service Quality in Creating Customer Value: A Study on Employees of a Call Center Establishment. Procedia-Social and Behavioral Sciences, 99, 629-635.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 52(3), 2-22.
Zhang, L., Tan, W., Xu, Y., & Tan, G. Dimensions of Consumers’ Perceived Risk and Their Influences on Online Consumers’ Purchasing Behavior.Communications in Information Science and Management Engineering, 2(7), 8-14.
Anderson, J. C., & Narus, J. A. (1998). Business marketing: understand what customers value. Harvard business review, 76, 53-67.
Bland, J. M., & Altman, D. G. (1997). Statistics notes: Cronbach & apos; s alpha. Bmj, 314(7080), 572.
Bolton, R. N., Kannan, P. K., & Bramlett, M. D. (2000). Implications of loyalty program membership and service experiences for customer retention and value.Journal of the academy of marketing science, 28(1), 95-108.
Brennan, R., & Henneberg, S. C. (2008). Does political marketing need the concept of customer value?. Marketing Intelligence & Planning, 26(6), 559-572.
Carpenter, J. M. (2008). Consumer shopping value, satisfaction and loyalty in discount retailing. Journal of Retailing and Consumer Services, 15(5), 358-363.
Chin, W. W. (1997). Overview of the PLS Method. University of Houston.
Chin, W., Marcolin, B., & Newsted, P. (1996). A partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and voice mail emotion/adoption study.
Crespo, A. H., del Bosque, I. R., & de los Salmones Sanchez, M. G. (2009). The influence of perceived risk on Internet shopping behavior: a multidimensional perspective. Journal of Risk Research, 12(2), 259-277.
Cunningham, S. M. (1967). The major dimensions of perceived risk. Risk taking and information handling in consumer behavior, 82-108.
Day, G. S., & Bens, K. J. (2005). Capitalizing on the internet opportunity.Journal of Business & Industrial Marketing, 20(4/5), 160-168.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing.Journal of Interactive Marketing, 26(2), 83-91.
Erdem, T., Swait, J., & Louviere, J. (2002). The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing,19(1), 1-19.
Faroughian, F. F., Kalafatis, S. P., Ledden, L., Samouel, P., & Tsogas, M. H. (2012). Value and risk in business-to-business e-banking. Industrial Marketing Management, 41(1), 68-81.
Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-services adoption: a perceived risk facets perspective. International Journal of Human-Computer Studies, 59(4), 451-474.
Fiol, L. J. C., Tena, M. A. M., & Garc?a, J. S. (2011). Multidimensional perspective of perceived value in industrial clusters. Journal of Business & Industrial Marketing, 26(2), 132-145.
Fortuin, F. T., & Omta, S. W. F. (2006, January). Aligning R & D to Business Strategy: A Longitudinal Study from 1997 to 2002. In System Sciences, 2006. HICSS & apos; 06. Proceedings of the 39th Annual Hawaii International Conference on(Vol. 8, pp. 189b-189b). IEEE.
Gary, F. T., & Terry, A. B. (2003). Determinants of the relative advantage of a structured SDM during the adoption stage of implementation. Information Technology and Management, 20, 409-428.
Haenlein, M., & Kaplan, A. M. (2004). A beginner & apos; s guide to partial least squares analysis. Understanding statistics, 3(4), 283-297.
Huang, W. Y., Schrank, H., & Dubinsky, A. J. (2004). Effect of brand name on consumers & apos; risk perceptions of online shopping. Journal of Consumer Behaviour, 4(1), 40-50.
Jakobowicz, E., & Derquenne, C. (2007). A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy. Computational Statistics & Data Analysis, 51(8), 3666-3678.
Kumar, A., & Grisaffe, D. B. (2004). Effects of extrinsic attributes on perceived quality, customer value, and behavioral intentions in B2B settings: a comparison across goods and service industries. Journal of Business to Business Marketing, 11(4), 43-74.
Molinari, L. K., Abratt, R., & Dion, P. (2008). Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context. Journal of Services Marketing, 22(5), 363-373.
Morrison, S., & Crane, F. G. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14(5), 410-421.
Ravald, A., & Gr?nroos, C. (1996). The value concept and relationship marketing. European journal of marketing, 30(2), 19-30.
Roig, J. C. F., Garcia, J. S., Tena, M. A. M., & Monzonis, J. L. (2006). Customer perceived value in banking services. International Journal of Bank Marketing, 24(5), 266-283.
Roselius, T. (1971). Consumer rankings of risk reduction methods. The journal of marketing, 35(1), 56-61.
Sweeney, J.C., Soutar, G.N., & Johnson L.W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105.
Sun, H., & Su, Z. (2012). New Thoughts of Customer Value Study. Physics Procedia, 24, 1232-1237.
Tu?kej, U., Golob, U., & Podnar, K. (2011). The role of consumer–brand identification in building brand relationships. Journal of Business Research.
Van Belleghem, S. (2010). Social media around the world. InSites Consulting.
Walker, R. H., Johnson, L. W., & Leonard, S. (2006). Re-thinking the conceptualization of customer value and service quality within the service-profit chain. Managing Service Quality, 16(1), 23-36.
Wu, W. W. (2010). Linking Bayesian networks and PLS path modeling for causal analysis. Expert Systems with Applications, 37(1), 134-139.
Woodall, T. (2003). Conceptualising ‘value for the customer’: an attributional, structural and dispositional analysis. Academy of Marketing Science Review,12(1), 1-42.
Woodruff, R. B. (1997). Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2), 139-153.
Ya?l?o?lu, M., Cal??kan, B. ?. ?., & ?ap, ?. (2013). The Role of Innovation and Perceived Service Quality in Creating Customer Value: A Study on Employees of a Call Center Establishment. Procedia-Social and Behavioral Sciences, 99, 629-635.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 52(3), 2-22.
Zhang, L., Tan, W., Xu, Y., & Tan, G. Dimensions of Consumers’ Perceived Risk and Their Influences on Online Consumers’ Purchasing Behavior.Communications in Information Science and Management Engineering, 2(7), 8-14.