This study endeavors to evaluate the effectiveness of green distribution and green supply chain practices at PT Bio Farma (Persero) in relation to polio vaccine products. The ultimate objective is to establish and attain future green distribution targets. The research methodology utilizes the Green Supply Chain Operations Reference (Green SCOR) model and the Analytical Hierarchy Process (AHP) to analyze the production and distribution data of polio vaccine (OPV) and inactivated polio vaccine (IPV) products from January to December 2023. The performance values for each key component of Green Distribution and Green Supply Chain are as follows: Plan = 22.9, Source = 16.60, Make = 21.53, Deliver = 11.24, and Return = 7.08. The total performance value for Green Distribution and Green Supply Chain is 79.41. According to APICS standards, the performance of Green Distribution and Green Supply Chain is rated as “Good”. Future performance improvements will focus on supply chain and collaborative planning, establishing long-term partnerships with suppliers and customers, optimizing environmentally friendly transportation, and developing the enterprise information system. Our study proposes that the distribution and logistics managers at PT Bio Farma should persistently monitor and assess their operations to enhance the efficiency of their green distribution and green supply chains. By doing so, they can ensure the successful attainment of performance objectives for disseminating the polio vaccine in Indonesia. This research presents a significant advancement by incorporating the Green SCOR framework into the specific domain of polio vaccines, emphasizing sustainability and environmental efficiency. This approach paves the way for new avenues of investigation in green supply chain research and offers a novel viewpoint on how the pharmaceutical industry, specifically vaccine distribution, can utilize sustainable practices to enhance their operations while mitigating environmental ramifications.

The purpose of this study is to investigate the moderating effect of religiosity on the relation-ship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were analyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.

This study aims to analyze the contribution of Green Manufacturing and Green Distribution on improving the performance of Green Supply Chain Management (GSCM) through Reverse Logistics. The development of industry and increasing consumer concern for the environment as well as issues regarding the concept of an environmentally sound industry have forced industries to adjust in line with the GSCM concept. To make the program a success, Green Manufacturing, Green Distribution, and Reverse Logistics are assumed to be supporting the implementation process. This study uses quantitative methods, with the number of samples taken randomly as many as 70 people. The analysis was carried out using the Path Analysis method. Hypothesis testing was carried out in two stages, namely Structural Model-1 and Structural Model-2 testing to obtain each path coefficient number. The results of the study conclude that there is the contribution of Green Manufacturing, Green Distribution, and Reverse Logistics on the success of GSM implementation so that companies must always pay attention to the facilities and related policies to improve the performance of those variables.

Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.