Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examined the credibility of BIM system adoption and how the system moderates credibility in the relationship between digital marketing strategies and BIM system adoption. A conceptual model comprising digital marketing strategies (content marketing, social media, and search engines) as independent variables impacting information modeling system adoption as a dependent variable was proposed. The moderating effect of credibility in the relationship between digital marketing strategies and BIM system adoption was examined. Data were gathered through questionnaires delivered online to 300 selected study participants via Google Forms. Usable data from 250 participants and the study hypotheses were analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results showed a significant impact of digital marketing strategies (content marketing, social media, and search engines) on BIM system adoption. It also emphasized the moderation of the role of credibility in the relationship between digital marketing strategies (content marketing, social media and search engines). This study can help Jordanian interior design companies to make optimal use of digital marketing strategies (content marketing, social media, and search engines) to adopt the BIM system to increase profits.

In today's digital age, businesses invest substantial resources in paid advertising campaigns to enhance their online presence and attract customers. This study delves into the critical aspects of measuring the return on investment (ROI) of such campaigns and explores their impact on overall business profitability. Through a comprehensive analysis of data from various industries, this research investigates the effectiveness of paid advertising in generating revenue and its role in shaping a company's bottom line. Key findings indicate that calculating the ROI of paid advertising is a multifaceted challenge, involving factors such as ad spend, conversion rates, and customer lifetime value. The study also underscores the importance of tracking and attributing conversions accurately to assess the true impact of advertising efforts. Ultimately, the research suggests that while paid advertising campaigns can be costly, a well-executed and data-driven approach can yield a substantial positive effect on a company's profitability, making them a valuable component of a comprehensive digital marketing strategy. As businesses navigate the dynamic digital marketing environment, this study provides valuable insights for marketing professionals, business leaders, and decision-makers seeking to enhance their advertising strategies and drive improved financial performance.

The COVID-19 pandemic has greatly impacted organizational processes and activities. Unlike previous pandemics, COVID-19 has affected everyone directly or indirectly. To protect employees from the virus and associated risks, organizations have focused on developing occupational health and safety management systems. While safety policies and practices were already in place before the pandemic, the emergence of new physical and psychological risks has led organizations to amend their safety and health management systems. Governments have introduced health containment measures such as social distancing, working in shifts, and mandatory quarantine to enhance safety for people worldwide. Employers have also introduced safety measures to build confidence in implementation. These safety management practices have influenced employees' behaviors during the pandemic, and this study aims to examine their impact. Specifically, the study aims to determine the impact of management practices on the behavior of healthcare employees regarding their safety in a threatening environment. Additionally, the study seeks to investigate the indirect influence of management practices on employees' behavior through perceived risks and efficacy. It is important to note that there has been a lack of research on the impact of COVID-19 on healthcare workers in Saudi Arabia. This study found that management commitment did not directly influence employee safety behavior. However, management commitment towards workplace safety practices had a significant and direct influence on healthcare employees' perceived risk associated with COVID-19 and their efficacy. Consequently, management commitment was found to indirectly influence employee safety behavior through efficacy.

The main problem in this research, among others, was the lack of attention given by the company management to the seafarers' demands concerning health, social aspects, work stress, work environment, work facilities, and working hours that increased seafarers' pressure. The aim of this research was to analyze the influence of job satisfaction and work stress on shipping safety with seafarer performance as the intervening variable. The research was carried out in Balai Pendidikan dan Pelatihan Ilmu Pelayaran (Center for Maritime Education and Training) Tangerang with the samples of 93 seafarers working in several shipping companies. Data was processed using Path analysis. The result of this research showed that job satisfaction and work stress directly influenced seafarer performance. Meanwhile, job satisfaction and work stress had an indirect influence on shipping safety through seafarer performance, and seafarer performance had a direct influence on shipping safety. The result of Path analysis showed that work stress rather than job satisfaction had a bigger influence on seafarer performance, and seafarer performance had the biggest direct influence on shipping safety.

Digital supply chains play an important role in improving the performance of small and medium enterprises (SMEs) in this digital era. There has been no research that analyzes the relationship between digital leadership, leadership, and partnerships. The aim of this research is to analyze the defect of digital supply chain implementation on logistics leadership and the impact of digital supply chain implementation on partnerships and logistics leadership partnerships. The method of this research is quantitative and data analysis uses structural equation modeling (SEM) partial least squares (PLS) using tools. SmartPLS 3.0 software data is used for processing the data. Research data is obtained by distributing online questionnaires to 589 SME owners in Indonesia determined using a simple random sampling method. The online questionnaire is designed using a Likert scale from 1 to 7 and distributed via social media. The stages of data analysis are validity testing, reliability testing and hypothetical testing. Based on the results of data analysis, it is concluded that digital supply chain implementation has a positive and significant effect on logistics leadership, digital supply chain implementation has a positive and significant effect on partnerships and logistics leadership had a positive and significant effect on partnerships. The novelty of this research is the creation of a correlation model for variable partnerships, logistics leadership and digital supply chain implementation. The managerial implication of this research is to encourage increased partnerships and logistics leadership and we conclude that SMES managers must implement digital supply chain implementation. The theoretical implication of this research is that a new correlation model of partnerships, logistics leadership and digital supply chain implementation in SMEs is created.

Measuring the performance of Fintech services on mobile apps (FSMA) is considered a major key to sustain, develop, and improve financial services and their processes, depending on users’ standpoints on digital platforms. Public value aims at enhancing the performance of government institutions services. Throughout the current research, authors have suggested a novel way to evaluate the performance and management of FSMA by theorizing a new conceptual framework entitled Public Value of Fintech Services’ Mobile Apps (PV-FSMA). A quantitative approach was chosen to measure several factors influencing the use of FSMA and evaluate the degree of public value of FSMA among Jordanians. The structural equation model was conducted based on the results of the PV-FSMA model hypotheses. The results confirmed that FSMA-intention to use (FSMA-ITU) and its predictors: FSMA-usefulness (FSMA-US), FSMA-awareness (FSMA-AR), FSMA-security (FSMA-SE), FSMA-social influence (FSMA-IS), and FSMA-system quality (FSMA-SQ) except FSMA-ease of use (FSMA-ES) are valuable determinants of PV-FSMA. The article presents theoretical implications regarding financial services and public value theories and practical implications regarding public institution leaders, managers, and information technology specialists in the Fintech domain to improve the quality and performance of FSMA in Jordan.

A new era of supply chain management has been brought about by the digital age, which is completely changing the way companies organize, carry out, and maximize their operations. This survey report provides an in-depth analysis of supply chain management's present situation in this digital environment. Utilizing a comprehensive analysis of extant literature, papers, and studies, it pinpoints and investigates the pivotal patterns, obstacles, and prospects that enterprises encounter when adopting digital technology inside their supply chains. This article explores the range of digital technologies, including blockchain, artificial intelligence (AI), big data analytics, and the Internet of Things (IoT), that have transformed supply chain management. We provide a classified overview of the area by examining the data from many sources and emphasizing recurring elements that characterize the contemporary supply chain environment. We also take into account the effects of digitalization on corporate operations, such as the difficulties associated with data protection, the necessity of change management, and the possibility of increased productivity. Case studies of industry leaders who have successfully transitioned to the digital era shed light on best practices and offer useful insights. Looking forward, we offer a glimpse into the future of supply chain management, predicting and discussing emerging trends and technologies, such as 5G connectivity and sustainability initiatives. This paper concludes with a call to action, emphasizing the importance of staying ahead in the digital age for organizations seeking to remain competitive, agile, and resilient in an ever-evolving business landscape. It also suggests areas for future research and development, guiding further exploration in the field.

The purpose of this research is to find out the effectiveness of E- auditing in improving financial performance at banks operating in Jordan by identifying the association between financial performance, (ROE, Profitability) and E- auditing. To attain the study objectives, A cross-sectional survey method was used to collect data from a sample of employees who work in banks, The preliminary data was collected using electronic structured Likert-Scale questionnaires. The population comprised 25 banks operating in Jordan with 160 employees in the accounting departments. A total of 113 questionnaires were completed and returned electronically from accountants who work in the banks. The SPSS statistical programs were used to analyze the data collected; the results of the analysis found that E- auditing significantly improves the financial performance at banks operating in Jordan. The study concludes that banks should adopt the effective and expanded use of E- audit as it gives independent, truthful, and trusted financial audit information. Banks in Jordan should embrace the effective and expanded use of E- auditing to assure detection of financial fraud, thus sealing routine financial loopholes.

This study offers a comprehensive investigation of the complex interconnections between High-Performance Work Systems, Knowledge Sharing, Entrepreneurial Leadership, and Employee Intrapreneurial Behavior in the telecommunications sector of Jordan. By using a quantitative method, this research employs structured questionnaires to gather comprehensive empirical findings from a sample of industry specialists. With 312 verified replies providing a solid framework, advanced analytical methods such as Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were utilized to clarify the complex paths and linkages of the proposed hypothesis. The main findings of this study reveal that Entrepreneurial Leadership plays a crucial role in enhancing the influence of High-Performance Work Systems in fostering a dynamic intrapreneurial culture. It acts as a catalyst that magnifies the intrapreneurial inclinations among workers. Furthermore, knowledge sharing has arisen as a mediator, facilitating the influence of High-Performance Work Systems in fostering EIB. The research offers a thorough and intricate analysis that enriches our understanding of the diverse elements and mechanisms at play. The acquisition of this invaluable knowledge can be effectively employed to enlighten organizational strategies and policies, with the ultimate objective of cultivating an atmosphere that is conducive to innovation and intrapreneurial triumph within the swiftly evolving telecommunications sector of Jordan.

Investor behavior is an intriguing affair and has been investigated by many social scientists and scholars. The disciple is still fecund and has scope for further empirical examination. The study aimed to examine the relationship that Orientation toward finance (ORTOFIN) and perceived financial literacy have with Intention toward investment. The study engaged in quantitative research design. Data was collected randomly online from 210 gainfully employed samples in Saudi Arabia. Structural Equation Modelling was used to analyze the data. Results indicated a significant positive relationship between ORTOFIN, perceived financial literacy, and Intention toward investment. The study discusses the findings and presents the limitations. The scope for further research is also presented. It is expected that the present study will act as a trigger for further research in this fascinating area.