This paper investigates the impact of digital financial literacy on the use of financial technology (Fintech) among people living in rural areas of Vietnam. The study employs various theoretical frameworks, including the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), to clarify factors influencing the intention and behavior of Fintech adoption. These factors include performance expectancy, perceived risk, subjective norms, behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior. Based on the research findings, the authors propose several recommendations to improve digital financial literacy among rural populations in Vietnam, recognizing it as a key factor in expanding access to and usage of modern financial services in these areas.

In recent years, fintech has received much attention due to the introduction of new technologies in banking and electronic payment. For financial service providers to compete in the industries, they should apply the business model as a conceptual framework to improve performance. The current research is exploratory and tries to identify the factors influencing fintech design in electronic payment using the Osterwalder business model. This study aims to integrate three methods named DEMATEL, ISM, and ANP from MCDM techniques. To analyze the identified factors affecting the design of fintech in electronic payment, the indicators were examined in terms of influence and effectiveness by the DEMATEL method, then the levels of influence and effectiveness of the factors were investigated using the interpretive structural modeling method. Finally, the network analysis method was used to prioritize the factors. The findings showed that recognizing and identifying electronic payment customers is the most effective among the factors, and determining the type of relationship with customers is the most impressionable factor. In addition, after ranking the factors, the type of relationship with customers was the first rank, and the criteria of the company's cost structure and revenue streams were determined as the second and third, respectively.

Measuring the performance of Fintech services on mobile apps (FSMA) is considered a major key to sustain, develop, and improve financial services and their processes, depending on users’ standpoints on digital platforms. Public value aims at enhancing the performance of government institutions services. Throughout the current research, authors have suggested a novel way to evaluate the performance and management of FSMA by theorizing a new conceptual framework entitled Public Value of Fintech Services’ Mobile Apps (PV-FSMA). A quantitative approach was chosen to measure several factors influencing the use of FSMA and evaluate the degree of public value of FSMA among Jordanians. The structural equation model was conducted based on the results of the PV-FSMA model hypotheses. The results confirmed that FSMA-intention to use (FSMA-ITU) and its predictors: FSMA-usefulness (FSMA-US), FSMA-awareness (FSMA-AR), FSMA-security (FSMA-SE), FSMA-social influence (FSMA-IS), and FSMA-system quality (FSMA-SQ) except FSMA-ease of use (FSMA-ES) are valuable determinants of PV-FSMA. The article presents theoretical implications regarding financial services and public value theories and practical implications regarding public institution leaders, managers, and information technology specialists in the Fintech domain to improve the quality and performance of FSMA in Jordan.

The market share of peer-to-peer (P2P) has shifted from dominating the P2P lending for Micro, Small, and Medium Enterprises (MSME) to non-MSME. Meanwhile, non-MSME credit is an incumbent main market share banking which possibly makes it a complementary or substitution in P2P lending in non-MSME bank credit. Furthermore, optimizing and maintaining liquidity is important due to banks utilizing intermediation functions. The strictness of bank liquidity could determine the management’s response and policy in determining the best timing to utilize either the FinTech from the P2P platform or the customer’s existing funds first. This study aims to assess the empirical findings of the effect of P2P lending on banking credit that is divided between provinces with strict, normal, and lax liquidity. This study uses data from 33 provinces in Indonesia between January 2022 to December 2022. The study approach uses a regression data panel for the data analysis. The results of this study show that P2P lending positively and significantly impacts bank credits of non-MSMEs in provinces with lax bank liquidity. The stricter the banking the lower the compliments of P2P loans against the bank credits of non-MSME. To the author’s knowledge, no existing studies investigate the P2P lending of non-MSME banking credit that also consider the level of strictness of banking liquidity.

Despite the numerous advantages that different mobile payments can provide, their acceptance, and adoption rates are still relatively low. This study aims at investigating mobile payments and demonstrates how drivers and barriers that influence behavioral intentions to use mobile payments interact and support one another by combining the theory of planned behavior (TPB) and the innovation resistance theory (IRT). A self-administered online survey was employed to gather data from 341 users of mobile payments in the State of Kuwait. To test the proposed model and its hypotheses, responses were analyzed using a partial least square structural equation modeling approach (PLS-SEM). The results show that usage, value, risk, and tradition resistance-related factors are significant barriers towards behavioral intentions to use mobile payments, while the image barrier is insignificant. The findings also affirmed that perceived behavioral control and attitudes motivate and influence consumers’ behavioral intentions; however, the subjective norm was non-significant. The study’s findings have significant implications for scholars, mobile payments’ service providers, marketers, policymakers, and banks.

Although the critical success factors might be different between the pre and post-adoption stages of mobile wallets, there have been few studies conducted to examine those factors for the post-adoption stage when compared to the number of studies conducted to examine those factors for the pre-adoption stage. Yet, the post-adoption stage of mobile wallets is crucial to the success and sustainability of the mobile wallets’ ecosystem. Thus, this study developed and examined a model by integrating relevant factors into the Technology Acceptance Model 2 (TAM2). Data were collected from 578 mobile wallet users in Jordan using an electronic questionnaire. A structural equation modelling approach was utilized to analyze the data. The results revealed that perceived usefulness and perceived ease of use have statistically significant positive direct effects on the intention to continuous use of mobile wallets, while subjective norm does not. In addition to that, results indicated that trust, security, and ubiquity have statistically significant positive direct effects on perceived usefulness and perceived ease of use, and, in turn, on the intention to continuous use of mobile wallets. Moreover, this study found that perceived ease of use and subjective norms have statistically significant positive direct effects on perceived usefulness, and, in turn, on the intention of continuous use of mobile wallets. While risk does not have a significant effect on perceived usefulness, it has been found to have a statistically significant negative direct effect on perceived ease of use, and, in turn, on the intention to continuous use of mobile wallets. The findings of this study should help stakeholders to develop more effective consumer retention tactics and formulate appropriate marketing decisions.

FinTech has become a popular term which describes novel technologies adopted by the financial service institutions. This term covers a large scope of techniques, from data security to financial service deliveries. An accurate and up-to-date awareness of FinTech has an urgent demand for both academics and professionals. The goal of the study is to assess the impact of dynamic employee capabilities on fintech applications, employees’ innovation work behavior, thereby creating employee performance and supply chain finance performance for financial institutions in Vietnam. The data was collected through 189 mid-level managers of 189 financial institutions in Vietnam. The results of analysis using SPSS and Smart PLS software show that dynamic employee capabilities had a positive impact on fintech application, employees’ innovative work behavior and improve employee performance while improving supply chain finance performance of financial institutions in Vietnam.

In this paper, the authors aim to analyse organisational intention and focus on hybrid project management (HPM) methodology adoption in FinTech system software development. It is important to ascertain the internal and external factors that affect organisational decision-makers’ intentions towards HPM adoption. This study aims to apply a theoretical approach integrating Technology-Organisation-Environment (TOE), which examines the factors that impact FinTech organisations’ decisions to adopt HPM into their software development projects, together with the Theory of Planned Behaviour (TPB) which examines the behavioural intention. It addresses those factors that form organisational decision-makers’ readiness for HPM implementation and enable their intention to use it. When combining the independent, dependent, and moderating variables, the results show that the effect of relative advantage, top management support, and industry pressure have a positive influence on individual’s attitude towards HPM adoption in FinTech Malaysia and sustainability in Quality 4.0. The authors also considered the influence of attitudes and perceived behavioural control variables having a positive influence on sustainable intention of HPM adoption in the FinTech industry. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to verify the proposed hypotheses, with the exception of the direct influence of top management support or attitude on intention to adopt.

Recently, due to the tremendous development in information and communication technology, the world is moving rapidly towards digitization in all areas of life. In the financial context, Financial Technology (Fintech) has the potential to transform the financial sector by offering innovative digital solutions, but its adoption depends on various individual, organizational, and environmental factors. This research paper aims to identify and analyze the determinants that influence the intention to adopt fintech. A self-administered survey was utilized to collect the necessary data. Data were analyzed using SPSS version 26 for descriptive analysis as well as SmartPLS version 3.0 by implementing the PLS algorithm and Bootstrapping techniques. This study finds that intention to adopt Fintech is affected by perceived usefulness, perceived ease of use, trust, social influence, and facilitating conditions. This study also examined the relationships between these variables. The findings will provide insights for fintech stakeholders, policymakers, and researchers to foster a conducive environment for Fintech adoption and usage.

This study explores the factors affecting CliQ payment service adoption in Jordan as it represents a major shift in the Jordanian market to Fintech and mobile marketing. This study presented a distinctive model by integrating the “unified theory of acceptance” and the “technology acceptance model” TAM with the “use of technology UTAUT” to measure the behavioral intention of consumers and the satisfaction of the users towards utilizing the CliQ service. The study measured the linkage between four predictors (perceived usefulness, social influence, perceived ease of use, and financial risk) as well as both utilizers’ intention to CliQ service usage and utilizers’ satisfaction with using the service, along with observing the association between these predictors to determine their contribution to the users’ satisfaction mediated by the users’ intention to utilize the service mentioned above. A survey instrument was distributed to 604 respondents, and it was developed and validated by academics, as a pilot test. As well as a pre-test. Hypotheses were tested with multiple linear regression analysis using SmartPLS software to interpret path coefficients, and reliability and validity within the outer model were tested through correlation analysis. Additionally, internal consistency was explored by applying Cronbach’s alpha. The outcomes proved that the predictors significantly affect both utilizers’ behavioral attitudes and satisfaction with using the CliQ service, except for financial risk. The data analysis also indicated a significant indirect influence of all the independent variables on utilizers’ satisfaction through behavioral intention to utilize the CliQ service, except for financial risk, which had an insignificant indirect influence on utilizers’ satisfaction through behavioral intention for service usage. The findings of the current article close the gap found in the literature concerning measuring usability to enhance user satisfaction and adoption of Fintech services. Therefore, bank managers and policy planners can find insights for developing and improving mobile banking apps.