The current study aims to determine the factors influencing the intention to employ digital libraries among postgraduate students in Jordanian universities. The data were gathered through questionnaires in the format of Google Forms. The questionnaires were distributed to postgraduate students enrolled in Jordanian universities with digital libraries, who were recruited via purposive sampling. A total of 261 responses were received, with 67 deemed unsuitable for the study analysis and subsequently excluded. Resultantly, 194 valid questionnaires were finalized for data analysis. The SMART-partial least squares (PLS) software was utilized to conduct structural equation modelling (SEM) to test the study hypotheses. This study discovered that the variables, namely performance expectancy, effort, and facilitating conditions expectancy, were significantly and positively associated with the outcome variable, which is the intention to employ digital libraries. Meanwhile, social influence was revealed to be insignificant. Performance expectancy also significantly mediated the correlations between technological readiness and the intention to utilize and between online self-efficacy and the intention to utilize. The present study focused only on potential users among postgraduate students at Jordanian universities with digital libraries. The findings contributed valuable insights into the academic sector, especially library management to enhance the rate of digital library or e-library adoption at Jordanian universities. Digital library managers and policymakers could leverage the findings to design pertinent strategies that increase user engagement within digital library environments. The UTAUT model was demonstrated to be capable of predicting users’ intentions of employing digital libraries and corroborated the mediation role of performance expectancy on the associations between technological readiness and the intention to utilize and between online self-efficacy and the intention to use.

Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examined the credibility of BIM system adoption and how the system moderates credibility in the relationship between digital marketing strategies and BIM system adoption. A conceptual model comprising digital marketing strategies (content marketing, social media, and search engines) as independent variables impacting information modeling system adoption as a dependent variable was proposed. The moderating effect of credibility in the relationship between digital marketing strategies and BIM system adoption was examined. Data were gathered through questionnaires delivered online to 300 selected study participants via Google Forms. Usable data from 250 participants and the study hypotheses were analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results showed a significant impact of digital marketing strategies (content marketing, social media, and search engines) on BIM system adoption. It also emphasized the moderation of the role of credibility in the relationship between digital marketing strategies (content marketing, social media and search engines). This study can help Jordanian interior design companies to make optimal use of digital marketing strategies (content marketing, social media, and search engines) to adopt the BIM system to increase profits.

The current paper was a quantitative study examining the mediating role of E-WOM when it comes to content marketing and its connection with green purchasing intentions in Jordan. The underpinning theory in this study was the social communication (SC) theory. A survey questionnaire was used to collect relevant data, after being distributed to the general managers. Overall, 202 questionnaires were used in this paper's data analysis, and the outcomes were investigated through partial least squares structural equation modeling. The results of the analysis denoted that the E-WOM controlled the relationship of content marketing with green purchasing intentions. As a result, this paper offers practical findings that companies in Jordan could boost customer intention to purchase green products, by achieving word of mouth and presenting suitable marketing content.

The moderating role of influencer endorsement and perceived monetary benefits on the relationship between perceived risk and financial artificial intelligence services was explored in this study. Data were obtained through questionnaires distributed to 200 respondents who were selected using a purposive sampling method. The respondents were customers receiving financial artificial intelligence services in Jordan. Analysis was performed using a structural equation modeling approach run by Smart-partial least squares (PLS) 3.2.9 involving data from 138 returned questionnaires. The results show a negative impact of perceived risk on financial artificial intelligence services, and a moderation effect of influencer endorsement and perceived monetary benefits on the relationship between perceived risk and financial artificial intelligence services. The findings can assist companies in their strategies of decreasing perceived risks that individuals could be encouraged to utilize business intelligence applications, for instance, financial technology services.

In this study, the impact of board nationality and educational diversity on corporate social responsibility is investigated, by applying a fixed-effect model, instrumental variable approach (IV-GMM), and dynamic panel model (GMM) estimator to account for endogeneity issues, on a sample of Australian listed firms over 10 years from 2010 to 2020. The study findings reveal a significant positive relationship between board nationality diversity and CSR performance and its-related subdimensions including environmental performance and social performance. Furthermore, we find that educational diversity is positively and significantly related to CSR performance and environmental performance, though not to social performance. The findings remained robust under the instrumental variable approach and dynamic panel model. Additional tests compare between two groups of firms—those from heavily and less regulated sectors—and find that the former group has more educated directors, but a similar level of nationality diversity is found among both sectors. Although diversity in terms of nationality and education is still modest at best, its effect on CSR performance and its related sub-dimensions is more pronounced within heavily regulated sectors only. This result contends that when board nationality diversity and educational diversity are properly incentivized (with regulating CSR activities, for instance), the board tends to improve the social and environmental activities of the firm.

This study investigates the impact of game-based (gamification) e-Learning techniques on students' engagement, thereby, their satisfaction with e-learning in Jordanian private universities. A conceptual model was developed based on existing empirical evidence from the literature. Data was then collected through a self-administered questionnaire survey from 198 private university students, who were conveniently selected for the study. The data was analyzed using Structural Equation Modeling (SEM) with smart PLS 23. Data analysis revealed a positive effect of gamification on both student engagement and satisfaction, suggesting that incorporating gaming elements into the e-learning process in Jordanian private universities led to higher levels of student engagement, thereby greater student satisfaction with the e-learning experience. A mediating role was also found for student engagement on the effect of gamification on student satisfaction. The findings provide insights to practitioners on how gamification can be utilized as an effective strategy to deliver a more enjoyable and interactive e-learning experience. Research findings were discussed, and conclusions and implications were lastly provided.

During Covid-19, organizations, particularly hospitals, encountered difficulties in providing services. Telemedicine has shown to be an alternative in service provision during these times. Based on this, acceptance of telemedicine in Jordanian public hospitals has become a very important issue to increase the attention of the health care organization toward it. A conceptual model was constructed based on previous literature. The model includes government policy, the capacity of external suppliers, and the capacity of the project team, top management support, as independent variables where their influence on the acceptance of telemedicine in Jordanian public hospitals as a dependent variable is examined. Respondents were chosen using a Purposive sampling technique. Questionnaires were delivered to 320 respondents using Google Forms. SEM was used for statistical analysis. The findings revealed that all the proposed factors including government policy, external supplier capacity, project team capacity, and top management support have a significant influence toward accepting telemedicine. The results of this study may aid Jordanian public hospitals in making the best use of the proposed factors to increase the acceptance of telemedicine in Jordanian public hospitals.

The increasing popularity of smartphones has led to the rise of e-wallets, which allow users to store their payment information on their devices and complete financial transactions conveniently and securely. This research extended the unified theory of acceptance and use of technology (UTAUT2) model to investigate the main factors influencing users’ intention to accept e-wallets in Jordan, where little research focused on such apps. Using a quantitative method, a sample of 181 users was utilized, and an instrument of 32 items was used. Findings revealed that price value, hedonic motivations, social influence, performance expectancy and perceived trust are major predictors of users' intention to use e-wallets apps. In contrast, facilitating conditions and effort expectancy are not significant toward the adoption process. Finally, conclusions and future work are presented in the last section of the study.

Jordanian real estate enterprises are experiencing difficult market circumstances and an increasingly competitive environment; following these issues, this study examines the leverage of electronic word of mouth (e-WOM) on customer purchase intention in a Jordanian context with specific reference to real estate enterprises, considering the moderating role of reliability. Based on earlier studies, a conceptual model for the study was created. This research includes e-WOM as an independent variable affecting customers' purchase intention as a dependent variable mediated by reliability. The investigation follows descriptive-analytical methods; based on a convenience sampling approach, 300 questionnaires were distributed through Google Forms; nonetheless and 250 responses were accepted. To analyze data and assess hypotheses, a structural Equation Modeling (SEM) using PLS was employed. Results demonstrated a significant effect of e-WOM and Reliability on purchasing intent of customers, and the moderating role of reliability in the relationship between e-WOM and purchase intent was also affirmed. The findings give Jordanian real estate businesses information on ways to use that are most effective e-WOM to persuade buyers to buy.

The purpose of this research is to examine the effect of Web Quality (WebQual) on travelers’ online behavioral intentions through examining the mediating role of travelers’ perceived trust in the context of travel agencies in Jordan. Based on the extant literature, a conceptual model was developed. Data was collected through a questionnaire survey which was administered to a convenient sample of 300 participants. Structural equation modeling SEM with smart PLS 3 was implemented as an analytical methodology to process data. The results suggest that WebQual factors are significant in predicting travelers’ behavioral intentions. Moreover, the results demonstrate that perceived trust has a significant impact on travelers’ behavioral intentions and a partial mediation was also found for travelers’ perceived trust on the relationship between WebQual and travelers’ behavioral intentions. Discussion, conclusions, research limitations and areas for future research are all provided.