This study offers a comprehensive investigation of the complex interconnections between High-Performance Work Systems, Knowledge Sharing, Entrepreneurial Leadership, and Employee Intrapreneurial Behavior in the telecommunications sector of Jordan. By using a quantitative method, this research employs structured questionnaires to gather comprehensive empirical findings from a sample of industry specialists. With 312 verified replies providing a solid framework, advanced analytical methods such as Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were utilized to clarify the complex paths and linkages of the proposed hypothesis. The main findings of this study reveal that Entrepreneurial Leadership plays a crucial role in enhancing the influence of High-Performance Work Systems in fostering a dynamic intrapreneurial culture. It acts as a catalyst that magnifies the intrapreneurial inclinations among workers. Furthermore, knowledge sharing has arisen as a mediator, facilitating the influence of High-Performance Work Systems in fostering EIB. The research offers a thorough and intricate analysis that enriches our understanding of the diverse elements and mechanisms at play. The acquisition of this invaluable knowledge can be effectively employed to enlighten organizational strategies and policies, with the ultimate objective of cultivating an atmosphere that is conducive to innovation and intrapreneurial triumph within the swiftly evolving telecommunications sector of Jordan.

The manufacturing firms are trying to attain digitalization of operations and supply chains in the fast changing technological era. Digital transformation was more agile and efficient. However, the issue of how and why digital transformation is going to create a sustained competitive advantage is a question. The survey was carried out in the form of a quantitative survey among the managers of 326 Jordanian manufacturing firms, which were involved in digital projects. SEM and AMOS were used to test the hypotheses. The results illustrate that the digital transformation has positive and significant effects on the competitive advantage of the supply chains. The mediation analysis showed that the dynamic capabilities are important to the competitive advantage of the digital transformation. The results suggest that digital transformation is a strategic enabler that enhances the dynamic capabilities of a company, which is later translated into the high-level of supply chain performance. Digitalization is an enabler of building of capability, according to the Dynamic Capabilities Theory. These increased capabilities, in turn, enable firms to attain and maintain competitive advantages in the form of faster delivery, increased flexibility, and reduced costs. The research builds on theoretical knowledge by introducing digital transformation to the capability-based perspective on competitiveness, in which the value of digital investments is achieved by the capabilities of organizations and managers to a large extent.

The current paper discusses the factors, which affect consumer acceptance of online shopping platforms in Saudi Arabia. It examined this by the Unified Theory of Acceptability and Use of Technology (UTAUT2) model and the other factors of trust and user experience. The present paper has assessed how trust and experience have an effect on the behavioral intention of online shopping websites within the context of Saudi Arabia. It is based on the UTAUT2 model. The study was quantitative in nature and a survey technique was used to gather information about Saudi customers. The research was conducted based on a model known as structural equation modeling (SEM) that was employed to test the correlation between the elements proposed and the acceptance of online shopping platform. Findings of the research indicate that expectancy of performance, social influence and trust are highly potent factors that determine the desire to utilize online shopping platforms. All this makes the level of customer acceptability very high with regard to overall satisfaction and intentions to buy online. There was no significant effect of effort expectancy and enabling environments as well as hedonic incentives on behavioral intention, however. These results reveal that trust and pleasant user experience are major factors that define the uptake of Internet commerce in Saudi Arabia among consumers. We discover that the long-held opinion that other factors such as performance expectancy and social influence continue to play a role in acceptance of online purchasing technology is true. However, the aspects of trust remain decisive, depending on the traits of cognition and user experience. The study had practitioner implications among researchers of consumer behavior on digital marketplace. This implication is clear to people who belong to the e-commerce industry or to people who are developing a feature to win the favor of users. In such situations, the measures of trust-building need to be implemented, and the user experience needs to be optimized.

This study aims to examine the complex dynamics of short video marketing, social sharing, and consumer engagement specifically within the tourism sector in Jordan. The study used AMOS software for analysis, gathering data from a total of 468 participants, including both internal and external tourists. The results emphasize the significant impact of short video marketing in stimulating social sharing behaviors among travelers, prompting them to share their experiences on various social platforms, thus expanding the reach of tourism-related content. Moreover, the research reveals the mutual relationship between social sharing and consumer engagement, indicating that sharing behaviors play a crucial role in increasing levels of engagement among tourists. The novelty of this research resides in its concentrated investigation of these associations within the unique context of the Jordanian tourism sector. The study's significance lies in its ability to expand comprehension of digital marketing dynamics in the tourism industry, providing practical insights for marketers seeking to improve brand visibility and engagement in digital spaces. This study enhances the current knowledge base by employing a quantitative approach, establishes a basis for future research endeavors, and offers valuable insights for marketers aiming to maximize the effectiveness of digital marketing strategies.