The purpose of this research was to analyze the increased performance improvement in the supply chain related to the energy and utilities sector of Jordan through cloud computing, also mediated by knowledge sharing. 150 respondents were analyzed. Research suggests that there was a strong positive relationship between cloud computing and supply chain performance. In addition, cloud computing had a strong and positive correlation with the practice of knowledge sharing. The result indicates that companies with a culture of knowledge sharing among employees were more likely to incorporate the use of cloud computing. The study also indicates that cloud computing adoption had enhanced supply chain performance in the utility and energy sector within Jordan. Therefore, the study also finds that there was a strong and positive relationship between knowledge sharing and well overall performance of supply chain activities. This points to the role that knowledge-sharing practices play in improving the performance of the supply chain within Jordanian utilities and energy sectors. Furthermore, the findings of the mediation study provide strong evidence in support of our hypothesis that knowledge sharing plays a major role as a mediator relating to the relationship between cloud computing adoption and supply chain performance. The observed mediation effect suggests that the positive impact of cloud computing implementation on supply chain performance can be attributed to some extent to its facilitating knowledge exchange practices. However, this research improves the understanding of relationships among cloud computing adoption implementations and information structure flow as well as supply chain performance within Utilities These results emphasize the importance of cloud technologies as information drivers that would lead to enhanced performance in terms of supply chain operations. These are insights that can be used by organizations and businesses aiming at improving their competitiveness and efficiency levels in these sectors.

This study aims to examine the mediating role of social media marketing effectiveness in the relationship between customer engagement dimensions (cognitive, emotional, behavioral, transactional, and social) and brand loyalty in the context of Amazon as a retail brand store. A quantitative approach was adopted, employing a survey-based method to collect data from 320 consumers who engage with Amazon as a retail brand store on social media platforms. Findings reveal positive effects of cognitive, emotional, transactional, and social engagement on brand loyalty and social media marketing effectiveness. However, behavioral engagement exhibited a negative impact. Social media marketing effectiveness positively influenced brand loyalty and mediated the relationships between customer engagement dimensions and brand loyalty. This study contributes to literature by challenging assumptions and providing insights into the interplay among customer engagement dimensions, social media marketing effectiveness, and brand loyalty. This offers brands the opportunity to promote and increase their awareness with the use of social media to interact with existing customer base that will boost loyalty in the long run. Only a few studies have examined social media marketing effectiveness as a mediator between customer engagement dimensions and brand loyalty. Therefore, this work endeavors to fill this gap by investigating consumer engagement, social media marketing and brand loyalty in an age when the internet plays an important role.

Innovation is a crucial driver of competitive advantage and long-term success, particularly in the dynamic Information Systems and Computer Science Service industry. This study investigates the relationships between organizational learning constructs (organizational memory, knowledge acquisition, knowledge interpretation, and knowledge distribution), organizational trust, and innovation performance within Information Systems and Computer Science Service Firms in Jordan. Recognizing the potential mediating role of organizational trust, the study aims to provide insights into the mechanisms that enable effective translation of organizational learning into innovation outcomes. The study employs a quantitative research design using a cross-sectional survey approach. In this study, the data was gathered from 468 participants from Information Systems and Computer Science Service companies in Jordan, consisting of both senior managers and department heads, and the people involved in organizational learning and innovation processes. The analysis shows that organizational memory, knowledge collection and knowledge interpretation have direct impacts on innovations’ performance, but knowledge distribution does not contribute to this performance. Primarily, organizational trust works as the mediating factor that allows the innovation constructs of organizational learning to improve throughput sizes. The evidence also shows that competent learning is a prerequisite for organizational trust.

This study examines how corporate governance dimensions relate to financial performance in Jordanian firms and whether ownership structure moderates these relationships. Quantitative analysis was conducted using secondary data on 69 companies listed on the Amman Stock Exchange from 2017-2022. Multivariate regression tested effects of board, transparency, ethics, and compliance indices on performance measured by Tobin's Q, ROA, and ROE. Moderated regression analyzed the contingency role of ownership concentration. Board size, independence, transparency, ethical conduct and legal compliance had significant positive impacts on valuations and profitability, supporting agency and stakeholder perspectives. Ownership concentration strengthened board monitoring but dampened transparency effects. The findings highlight the importance of governance practices like board oversight, disclosure and ethics for improving Jordanian firms' performance. Ownership contingencies suggest adapting governance mechanisms to concentrated structures. This study provides rare empirical evidence on the under-researched Jordanian context. Examining interactive effects of ownership brings new insights regarding concentrated emerging markets.

The study focuses on the intricate nature of emotional intelligence (EMI), Fostering creativity (FC), intrinsic motivation (IM), innovation (IN) and entrepreneurship (E) under the context of corporate management in a country. Based on a sample of 359 actively engaged respondents and using Partial Least Squares Structural Equation Modeling, the study reveals significant positive associations: emotional intelligence includes entrepreneurship, Fostering creativity contains entrepreneurship, innovation, emotional intelligence appears intrinsic motivation, in Fostering creativity appear intrinsic motivation, emotional intelligence includes innovation, in Fostering creativity is innovation, intrinsic motivation includes entrepreneurship, in innovation is entrepreneurship. The results demonstrate a chain mediation: emotional intelligence influences entrepreneurship, intrinsic motivation is involved, and innovation serves as the intermediary. In the same way, it is fertile in creativity to begin entrepreneurship, whereas intrinsic motivation and innovation are mediating factors considering this fact. Accordingly, these findings have a huge impact on the development of effective public health policies and the nature of ecosystems research in future. For organizations in Jordan, a result based on these results will help in the development of a constructive atmosphere which will be inclined towards entrepreneurs by working on emotional intelligence, creativity, intrinsic motivation and innovation. The research puts in place a theoretical framework which is complemented by the granular perspective of these psychological and entrepreneurial factors.

This paper aims to examine the strategic role of management accounting information system (MAIS) usage in driving innovation capabilities and firm competitiveness for Jordanian SMEs, besides assessing if innovation capabilities mediate the accounting-competitiveness relationship. Survey data was gathered from over 500 managers of Jordanian SMEs spanning multiple sectors and hypotheses were tested using partial least squares structural equation modelling. Results demonstrate management accounting information system usage has a significant positive direct effect on both innovation capabilities and firm competitiveness. The findings also confirm a positive link between innovation capabilities and SME competitiveness. Most critically, innovation capabilities were found to significantly mediate the relationship between management accounting information system usage and competitiveness. The paper contributes by providing novel empirical evidence on the direct and indirect strategic impacts of management accounting adoption on vital performance outcomes like innovation and competitiveness specifically for the underexplored context of SMEs in developing Arab economies. The firm-level findings encourage Jordanian SME managers and policymakers to prioritize building accounting and innovation capacities in tandem rather than solo to amplify competitiveness and long-run sustainability of this vital economic sector. The cross-sectional survey design limits determining causality. Additionally, subjective biases may arise from single respondents. Generalizability beyond Jordan requires further cultural and economic boundary testing.

This study investigates the relationship between Human Resource Management Practices (HRMP) and Financial Performance in the Jordanian Banking Sector, with a particular focus on the moderating effect of Organizational Culture. Employing a quantitative research approach, data was collected through surveys distributed among 353 employees in the Jordanian Banking Sector using a structured questionnaire. Random sampling was adopted as the sampling method. The findings from a partial least square structural path analysis reveal significant positive relationships between HRM practices (Employees Training, Incentives, Recruitment, Decentralization, and Job Security) and Financial Performance. Notably, Decentralization emerges as the strongest positive influencer, while Job Security exhibits a negative association with Financial Performance. Furthermore, the results from moderation analysis indicate significant interaction effects between Organizational Culture and various factors on Financial Performance in particular, the relationship with Employees Training, Incentives and Decentralization is positive toward Financial Performance that concludes a significant organizational culture increases HRM practices effects on financial results. On the other hand, allocation of job security dampens Financial Performance that suggests instead a healthy firm culture may neutralize over and above what is gained from guaranteeing employee job. On the other hand, in nonreciprocal interactions such as Organizational Culture and Recruitment does not substantially influence Firm’s financial performance; this implies that culturally organizational may play an insignificant moderating role between recruitment practices than to firm outcomes. These research findings further elaborate the intricate relation in between HRM practices, Organizational Culture and Financial Performance through Jordanian Banking Sector. This study is vital and important to both researchers for the argument that this paper has advanced above all, as well as managers in practice who should do their best at creating such a positive organizational culture which will enable HRM practices becoming more effective., thereby leading to better financial performance of banking organizations.

In today's digital age, businesses invest substantial resources in paid advertising campaigns to enhance their online presence and attract customers. This study delves into the critical aspects of measuring the return on investment (ROI) of such campaigns and explores their impact on overall business profitability. Through a comprehensive analysis of data from various industries, this research investigates the effectiveness of paid advertising in generating revenue and its role in shaping a company's bottom line. Key findings indicate that calculating the ROI of paid advertising is a multifaceted challenge, involving factors such as ad spend, conversion rates, and customer lifetime value. The study also underscores the importance of tracking and attributing conversions accurately to assess the true impact of advertising efforts. Ultimately, the research suggests that while paid advertising campaigns can be costly, a well-executed and data-driven approach can yield a substantial positive effect on a company's profitability, making them a valuable component of a comprehensive digital marketing strategy. As businesses navigate the dynamic digital marketing environment, this study provides valuable insights for marketing professionals, business leaders, and decision-makers seeking to enhance their advertising strategies and drive improved financial performance.

The study aimed to examine the effects of accounting technology improvements on the generation of accurate and reliable financial reports in the public sector of Jordan. In order to carry out this inquiry, the researchers set research goals and formulated null hypotheses that were derived from these objectives and afterwards used in the study. The study used an ex-post facto survey methodology as its research technique. The study sample included 250 persons employed at the Ministry of Finance in Jordan. The research included a sample size including 152 people. A questionnaire was used as the primary tool for data collection in this study. The validity of the instrument was established by an evaluation conducted by experts specialising in the field of testing and measurement. The evaluation of the instrument's dependability was performed using the Cronbach Alpha reliability approach, yielding a reliability coefficient ranging from 0.73 to 0.85. The findings of this research demonstrate that the instrument has a significant level of dependability. The data obtained from the surveys underwent analysis using the Pearson Product-Moment Correlation (PPMC) and regression analysis approaches. The present study offers empirical data and affirms the growing significance of financial reporting in the global economic landscape. Ensuring unwavering trust in the financial information pertaining to the public sector has considerable significance for investors. The article proposes that the establishment of a comprehensive framework of guidelines for enterprises' information technology infrastructure would be advantageous for regulatory bodies, such as the Jordan Central Bank. The aim of this method is to reduce the potential danger of the public sector being overwhelmed by outdated technology.

The purpose of this empirical study is to determine how Jordan's internal control system affects the efficiency of accounting information systems (AIS) services and client satisfaction. The study's goal is to shed light on how important a robust internal control system is for increasing customer satisfaction with AIS services. A quantitative research methodology is used to collect data from a survey of 265 representative customers of Jordanian enterprises (Commercial BANKS). Data is analyzed using second generation analysis technic (SmartPLS) software. In the context of AIS, the findings emphasize the significance of the internal control system in bolstering the link between service quality and customer satisfaction. The research advances our understanding of AIS and has significant ramifications for companies seeking to improve customer satisfaction and service quality. The researcher also offered suggestions for further research.