This research aims to identify the Mediating role of ICT on the Impact of supply chain management (SCM) on organizational performance (OP), a field study: of pharmaceutical companies in Jordan. To achieve the aim of the research, the researcher used the descriptive analytical approach. The research population is all the employees in the three pharmaceutical companies listed on the Amman Stock Exchange (1,528), A suitable sample content of (400) employees was chosen, questionnaires were distributed using Google Forms, and the percentage of correct questionnaires was (85%), The research concluded that SCM with its dimensions has an impact on OP in pharmaceutical companies in Jordan, CRM does not exhibit a notable impact on the dependent variable OP and this research provides robust support for ICT mediating the relationship between SCM and OP in pharmaceutical companies in Jordan. The research recommended pharmaceutical companies to explore strategies to enhance their customer relationships and it also recommends pharmaceutical companies to invest in and enhance ICT infrastructure and capabilities, this research also recommends future studies to examine the role of artificial intelligence (AI) instead of (ICT) mediator between (SCM) and (OP).

Failure in digital marketing strategies implementation in building information modeling (BIM) adoption has been observed among some interior design firms. The impact of digital marketing on BIM system adoption among interior design companies was examined in this descriptive analytical research. The research also examined the credibility of BIM system adoption and how the system moderates credibility in the relationship between digital marketing strategies and BIM system adoption. A conceptual model comprising digital marketing strategies (content marketing, social media, and search engines) as independent variables impacting information modeling system adoption as a dependent variable was proposed. The moderating effect of credibility in the relationship between digital marketing strategies and BIM system adoption was examined. Data were gathered through questionnaires delivered online to 300 selected study participants via Google Forms. Usable data from 250 participants and the study hypotheses were analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results showed a significant impact of digital marketing strategies (content marketing, social media, and search engines) on BIM system adoption. It also emphasized the moderation of the role of credibility in the relationship between digital marketing strategies (content marketing, social media and search engines). This study can help Jordanian interior design companies to make optimal use of digital marketing strategies (content marketing, social media, and search engines) to adopt the BIM system to increase profits.