This paper investigates how customs officials perceive the implementation of e-customs will influence business performance in Vietnam, a developing country with a lower technological environment. A survey of customs officials was conducted, and data were analyzed by structural equation modelling. The outcomes discover two significant enablers related to relative advantages and the new exploring factor Culture while Finance & Human Resources and Legislation as the inhibitors. Additionally, the study also emphasized that e-customs implementation had a positive influence on firm performance in Vietnam. In addition, the study provides different viewpoints of cultural dimensions in case study of applying e-customs in Vietnam in comparison with previous studies. Culture with attributions related to uncertain acceptance and individualism encourage innovation in other literature reviews, however, the study indicates uncertainty avoidance and collectivism as Vietnam also promotes e-customs deployment. Vietnam with high power distance and short-term orientation became old themes. This emerging country switched to low distance and long-term orientation in terms of e-customs innovation. In contrast to previous studies related to constraints from technology in emerging economies, technological factors are not an obstacle for Vietnam. Furthermore, previous literature reviews inflected legislation and regulations of government as one of the limitations that should be examined in further and this research carried-out this investigation in one of emerging economies. The results of the paper support policy makers who can have essential solutions to enhance e-customs implementation as well as enterprises’ managers set-up strategy to adapt with the modernization environment.

In the digitalization era, e-commerce plays a crucial role in the economy, followed by the internet and smartphone technology. Also, it has a positive effect on humankind. Indonesia has reported the highest e-commerce adoption in the world. However, limited previous studies utilize customer relationship management (CRM) as a mediator in influencing online purchase intention. The present study seeks to analyze the mediating role of CRM in the relationship of digital marketing and online trust on the online purchase intention of e-commerce customers in Banda Aceh city, Aceh province, Indonesia. This study involved all the customers of e-commerce companies in Banda Aceh City. The sample was determined by using a rule of thumb. A total of 150 respondents participated and were collected using purposive sampling. The results indicated that Digital Marketing and Online Trust have a significant positive relationship with CRM. Also, Digital Marketing and CRM have a significant relationship with online purchase intention. Unfortunately, Online trust does not significantly affect online consumer purchase intention. In addition, the CRM mediates the relationship of digital marketing and online trust towards the online purchase intention of e-commerce consumers in Banda Aceh, Aceh Province, Indonesia. This study concludes that CRM plays a role as a mediator in the relationship of the studied variables on the online purchase intention of e-commerce consumers. Also, this study has successfully analyzed the factors that influence online purchase intention and proved the role of CRM.

Digitization has had a profound impact on changing consumer behavior and the reorientation of online services by service providers in both the public and private sectors. This includes the use of information and communication technology and the internet adopted in the public sector largely known as e-government, which intensifies the use of websites to bridge the relationship between public institutions and users. The purpose of the study was to analyze the effect of e-service quality on user loyalty through user satisfaction of public service websites. The study was conducted on 250 users of public service websites in Indonesia. The analytical tool used is Structural Equation Modeling with the help of AMOS software. The study found that the quality of e-service has a significant effect on user satisfaction and user loyalty, user satisfaction has a significant effect on user loyalty, and user satisfaction partially mediates the effect of e-service quality on user loyalty. The results of the study underscore the importance of improving the quality of e-government through e-quality services, especially in government organizations to provide opportunities for the public and the private sector to access government services with integrated services efficiently through the use of the internet and online channels.

Since COVID-19 became a pandemic, the global economy has been dramatically affected. Not just that, the consumer behavior in the retail market has also changed. This paper aims to examine the effect of the coronavirus crisis on consumer behavior in retail services. The paper will focus on retail banking services, especially the Jordanian banking sector. The goal of the study was achieved by conducting a survey among Jordanian consumers in the retail banking sector, which was done using questionnaires, a sample of 240 retail customers from 14 valid participants. The paper brings new insight into how the pandemic affected retail banking services and proves the acceptance of online and banking in the conceptual model. The results show that the variables around attitudes toward the internet and mobile banking were directly and positively affected by the variables related to the perception of the pandemic's impact on the consumer's lifestyle. Other variables such as the safety of using online and mobile banking services and phones also contributed to this rise in a positive attitude. The Trust in Mobile and internet banking has several administrative and social implications, which were also discussed. Because new consumption behavior models are being developed, mobile and internet services could prevail even after the later stages of the epidemic. Initiatives to provide online educational programs, especially financial courses, should be intensified by the banks in Jordan to enable their customers to be familiar with the use of the banks' online banking services. They should enhance their communication with their customers and offer new products and services while also showing flexibility while negotiating to refinance and loaning terms.

This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. Data was obtained by distributing online questionnaires using google form. The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive influence on brand loyalty. Brand trust has a positive influence on SMEs Performance, Brand equity has a positive influence on SMEs Performance and finally brand loyalty has a positive influence on SMEs Performance.

Recently, the credibility of digital reviews has played an essential role in the shopper's buying behaviors and decisions. Since there is a dearth of experimental research about the shoppers' credibility evaluation regarding digital reviews, this study aimed to investigate the factors that affect digital review credibility and its influence on buying choices among Jordanian consumers. With the help of elaboration likelihood theory, a research model has been established that experimentally test it through structural equation modelling from the data gathered from 246 users of the digital review website Amazon. The study's findings suggest factors that consist of the argument quality, like accuracy, completeness and quantity of digital reviews, and the peripheral cues, such as reviewer expertise, rating of goods or services, and website reputation. However, both significantly influence digital review credibility. Thus, they positively impact the buying decisions of shoppers.

Sustainable Learning and Education (SLE) is a recent emerging philosophy founded on sustainability principles and in response to the UN announced Sustainable Development Goals (SDGs). Therefore, technologies should be implemented to empower educational institutions to achieve SLE. This study aims to investigate the factors impacting the intentions of using blockchain technology for SLE in Jordanian universities. Accordingly, an extended Technology Acceptance Model (TAM) is proposed where five more factors are integrated. To this end, an extended model was proposed and validated using structural equation modeling based on 407 responses collected using an online survey. The results showed that adopted factors significantly impact blockchain use in SLE. We believe that the study finding would assist decision-makers in building systems for sustainable learning and education for the Jordanian higher educational institutes.

Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are considered as some of the most emerging topics. However, the major problem is associated with the lack of CSR policies, development and adaptation of green marketing in the companies operating in manufacturing companies in the UK. In this manner, this study aimed to determine the role of digital marketing, CSR policies and green marketing in brand development. Concerning this, the case of UK’s manufacturing companies was considered which can help the manufacturing companies operating in the UK to make the development of brand more effective, as the consumers would perceive the brand which complies with the environmental laws. To attain the aim, the researchers utilized a quantitative method of data collection where a close-ended survey questionnaire was utilized. The data was collected from the concerned participants working in the manufacturing sector of the UK and the sample size considered for the analysis was based on 404 participants. The analysis was conducted using Structural Equation Modeling (SEM) on Smart PLS. The analysis revealed that the overall impact of green marketing, CSR policy and digital marketing was statistically significant on the brand development of UK’s manufacturing companies. Considering this, it has been recommended to the manufacturing companies in the UK to focus on environmental disclosure, green innovation, green alliance and promotional activity for the purpose of ensuring brand development. However, this study is limited to the geographical bounds of the UK; therefore, it has a certain room for future research.

This study seeks to empirically examine the effect of Perceived web quality (PWQ), Perceived Benefits (PB), Security and Privacy (SP), Behavioral Intention (BI) and electronic Word-of-mouth (e-WOM) among online travel agency users in Indonesia. In this study, the behavioral intention variable is the mediating variable, and e-WOM is the dependent variable. The study was conducted on 150 online shopping users in Indonesia using the PLS analysis tool. The test results show that the variables Perceived web quality (PWQ), Perceived Benefits (PB), Security and Privacy (SP) have a significant influence on Behavioral intention (BI) and on electronic Word-of-mouth (e-WOM). The results of the mediation test showed that Behavioral intention (BI) was able to strengthen the influence of the independent variable on electronic word-of-mouth (e-WOM). This study practically underscores the importance of website quality and security and privacy aspects as factors that influence user intentions of online travel agencies in Indonesia. The push for online service providers and sellers to improve services and shopping security in the digital age is a practical implication of this finding.

Machine learning (ML) is implementing artificial intelligence (AI) research within medicine that has made dramatic progress in recent years. In addition to standard treatments, the role of complementary and alternative medicine should be mentioned. Traditional Thai medicine has received growing acceptance as a complementary approach to modern medicine by using local herbs. A vast amount of Thai herbal knowledge and information is freely available on the Internet. The reader must evaluate each website and decide to use trustworthy and appropriate information. This study aimed to acquire Thai herbal knowledge recorded in the Thai language system on the Internet by scraping websites using programming techniques. The knowledge was extracted with programming, and the types of Thai herbs were classified corresponding to target symptoms by the machine learning algorithm. The ML method organized the process when sufficient achievement was reached in order to give reliable and high accuracy results from the training data set. The validation of extracted knowledge was achieved by using the part-of-speech tag patterns analysis. This study showed that the programming and machine learning system was appropriate for obtaining and classifying Thai herbal medicines knowledge.