The objective of this research was to gain a deeper comprehension of how individuals perceive and respond to cybersecurity and how various internal and external factors influence these behaviors and attitudes. Conducted at ABC organization in Saudi Arabia, the study employed the qualitative methodology. Two online focus groups were employed featuring open-ended questions. The data were subsequently analyzed thematically using inductive and deductive coding techniques. Several theories were used as theoretical lenses to analyze the data. After the collected data had been analyzed, three main themes emerged: (a) perceived safeguards and threats, (b) personal and professional experience in information security, and (c) necessity of education and raising awareness. Additionally, two sub-themes were revealed: (a) costs and benefits and (b) necessity of safeguard measures and attaining trust. The study’s identified themes and sub-themes offer a thorough comprehension of the demographic, social, cultural, and internalized factors influencing cybersecurity-related behavior. The identified themes could potentially be applicable to other settings. Future qualitative research could further explore the transferability of these findings by conducting similar studies in different organizational, cultural, and linguistic contexts. It is also recommended for future quantitative research to delve deeper than surface-level data and consider underlying meaning, factors, connections, or relationships that may skew the results. It is crucial to delve into hidden meanings, not just accept data at face value.

Although the critical success factors might be different between the pre and post-adoption stages of mobile wallets, there have been few studies conducted to examine those factors for the post-adoption stage when compared to the number of studies conducted to examine those factors for the pre-adoption stage. Yet, the post-adoption stage of mobile wallets is crucial to the success and sustainability of the mobile wallets’ ecosystem. Thus, this study developed and examined a model by integrating relevant factors into the Technology Acceptance Model 2 (TAM2). Data were collected from 578 mobile wallet users in Jordan using an electronic questionnaire. A structural equation modelling approach was utilized to analyze the data. The results revealed that perceived usefulness and perceived ease of use have statistically significant positive direct effects on the intention to continuous use of mobile wallets, while subjective norm does not. In addition to that, results indicated that trust, security, and ubiquity have statistically significant positive direct effects on perceived usefulness and perceived ease of use, and, in turn, on the intention to continuous use of mobile wallets. Moreover, this study found that perceived ease of use and subjective norms have statistically significant positive direct effects on perceived usefulness, and, in turn, on the intention of continuous use of mobile wallets. While risk does not have a significant effect on perceived usefulness, it has been found to have a statistically significant negative direct effect on perceived ease of use, and, in turn, on the intention to continuous use of mobile wallets. The findings of this study should help stakeholders to develop more effective consumer retention tactics and formulate appropriate marketing decisions.

This research investigates the effect of business continuity management and technology acceptance models towards performance of lecturers moderated by servant leadership. The research respondents were 86 Halmahera University lecturers. The research method used was quantitative method by examining the effect of moderation and the direct effect by the method of interaction. The model was tested with structural equation modeling approach by using Smart PLS software. The results proved that servant leadership was able to influence lecturer performance. Servant leadership could also moderate the effect of business continuity management towards lecturer performance. However, business continuity management and technology acceptance models did not affect lecturer performance independently. Servant leadership also failed to moderate the effect of the technology acceptance model towards lecturer performance. This study recommends that servant leadership be applied at all levels of leadership because of the very important role in triggering lecturer performance. The application of servant leadership can also be combined with business continuity management since the interaction between of the two can improve lecturer performance.

This study represents a survey data of 466 community-based tourism establishments in the northern provinces of Vietnam such as, Yen Bai, Ha Giang, Tuyen Quang etc., with strongly developed community-based tourism activities based on the technology acceptance model (TAM). The results show that perceived ease of use of e-commerce has a positive and strong impact compared to perceived effectiveness of e-commerce on the intention to apply e-commerce to marketing communication activities in the supply chain of community-based tourism in Vietnam. In addition, if community-based tourism businesses perceive themselves as being modern, it will positively affect the perception of the ease of use and effectiveness of e-commerce, thereby indirectly bringing about a positive impact on the intention to apply e-commerce. Conversely, if they perceive themselves being traditional, it will negatively affect this relationship. Accordingly, this study helps provide practical evidence for promoting the application of e-commerce in tourism in remote, economically difficult areas in Vietnam and elsewhere. Nonetheless, the study remains limited when it has not been done a multi-group analysis to consider different influences of the factors of region, destination characteristics, type of tourism on intention to apply e-commerce for marketing communication activities in community-based tourism establishments.

As social media becomes influential in our daily life, successful adoption of it may act as a motivating factor to achieve entrepreneurial outcomes such as entrepreneurial intention, the most reliable indicator of actions toward entrepreneurial behavior. Although numerous studies found personality as a strong determinant of entrepreneurial intention, the focus was on broad personality constructs such as the Big Five, rather than specific ones that may predict entrepreneurial outcomes better. Based on the concept of entrepreneurial intentionality and entrepreneurial networking, social media technology acceptance that includes perceived usefulness, perceived ease of use, and intention to use social media, is proposed to mediate the relationship between entrepreneurial personality and entrepreneurial intention. Using a sample of 261 college students and SEM analysis, significant positive direct and indirect influences were found.

Nowadays, universities are investing resources in optimizing e-services to enhance delivery of services to their employees. Most of them provide their services electronically to improve the performance of their organizations. These services are categorized into two classes: academic and nonacademic. This paper focuses on nonacademic class, which is important to measure what factors influence on the e-services. This manuscript aims to develop an acceptance technology model to figure out what the factors motivate nonacademic staff at the universities continuously use the e-services. The proposed model is based on technology acceptance model (TAM) and its extension. It consists of multiple constructs that reflect the opinions of nonacademic staff in e-services. The model was implemented by using questionnaire, 308 employ-ees responded from Prince Sattam Bin Abdalaziz University to this questionnaire by giving their opinions. The feedback was analyzed deeply. The results indicate that technology fit was positively related to user’s perceived satisfaction by using E-Services when the level of signifi-cant was one percent. Also, performance expectancy was positively related to user’s perceived satisfaction. The research finding could be used by university ICT departments to enhance the quality of e-services.

Technology and innovativeness have played an important role in service industries because of the competitive state, especially in developing countries. While using innovative technologies such as self-checkouts in stores is seen as advantageous in many aspects for retailers, if customers cannot adopt it, the usage of in stores becomes disadvantageous. However, the literature offers limited knowledge about the customers' adoption of self-checkouts in spite of its value for the survival of firms. Therefore, understanding what factors affect individuals' intention to use self-checkout systems has been a need for both practitioners and researchers. This study aims to spot out the determinants of intention to use self-checkout systems in a supermarket chain. In this regard, this study employs the technology acceptance model (TAM) to which the constructs technology anxiety, technology self-efficacy, compatibility, and knowledge are incorporated into the original model. The results of the analysis of the data (N=281) reveals that: (i) technology self-efficacy and knowledge are positively related to two beliefs, perceived ease of use and perceived usefulness, (ii) compatibility is positively associated with perceived usefulness, (iii) perceived usefulness is positively related to attitude, and (iv) attitude is positively associated with intention to use.

The growth in Information and Communication Technology has brought dynamic changes to financial payment systems through smart devices, and mobile payment systems are significant among different smart payment systems. Further, the Technology Acceptance Model's components affect the smart payment user's behavior. Moreover, students are a substantial part of society and are more inclined to use mobile payments. Therefore, the present research examines the influence of technology adoption factors on the perception of students using mobile payments. The study adopted TAM components as influencing factors, such as Perceived usefulness, perceived ease of use, Perceived cost, and Perceived trust. The data was collected from 100 respondents consisting of male and female students. The study employed simple regression analysis to report the results. The results show that the perception of students towards the use of m-payment is strong, with a mean of 1.52. The result is similar to the explanatory variables, ranging from 1.77 to 1.97. The study found that the technology adoption factors, such as Perceived usefulness, perceived ease of use, and Perceived cost, positively influenced the students' perception of using mobile payments with p-values ranging from 0.001 to 0.049. The results of Perceived trust were positive but insignificant. Therefore, the present research observed a significant influence of technology adoption factors on the perception of students using mobile payment.

This study explores the factors affecting CliQ payment service adoption in Jordan as it represents a major shift in the Jordanian market to Fintech and mobile marketing. This study presented a distinctive model by integrating the “unified theory of acceptance” and the “technology acceptance model” TAM with the “use of technology UTAUT” to measure the behavioral intention of consumers and the satisfaction of the users towards utilizing the CliQ service. The study measured the linkage between four predictors (perceived usefulness, social influence, perceived ease of use, and financial risk) as well as both utilizers’ intention to CliQ service usage and utilizers’ satisfaction with using the service, along with observing the association between these predictors to determine their contribution to the users’ satisfaction mediated by the users’ intention to utilize the service mentioned above. A survey instrument was distributed to 604 respondents, and it was developed and validated by academics, as a pilot test. As well as a pre-test. Hypotheses were tested with multiple linear regression analysis using SmartPLS software to interpret path coefficients, and reliability and validity within the outer model were tested through correlation analysis. Additionally, internal consistency was explored by applying Cronbach’s alpha. The outcomes proved that the predictors significantly affect both utilizers’ behavioral attitudes and satisfaction with using the CliQ service, except for financial risk. The data analysis also indicated a significant indirect influence of all the independent variables on utilizers’ satisfaction through behavioral intention to utilize the CliQ service, except for financial risk, which had an insignificant indirect influence on utilizers’ satisfaction through behavioral intention for service usage. The findings of the current article close the gap found in the literature concerning measuring usability to enhance user satisfaction and adoption of Fintech services. Therefore, bank managers and policy planners can find insights for developing and improving mobile banking apps.

The widespread adoption of artificial intelligence (AI) technologies, including ChatGPT, into education, has become a focal point of attention in recent years. This research explores the connections among perceived usefulness (PU), perceived ease of use (PEOU), attitude toward using ChatGPT (ATUC), and intention to use ChatGPT (ITUC) within Jordanian universities. A survey was employed to gather information from 523 university students in Jordan, and the hypotheses were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that perceived usefulness and perceived ease of use positively impacted attitude toward using ChatGPT and intention to use ChatGPT. Attitude toward using ChatGPT positively impacted intention to use ChatGPT. Implications from this research are crucial to provide developers, instructors, and institutions in Jordan with useful information to help them successfully incorporate ChatGPT into the educational process.