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1.

Considering business perception in assessing e-service quality in the Jordanian government Pages 1591-1600 Right click to download the paper Download PDF

Authors: Wesam Alabdallat, Omar Alhawari

doi 10.5267/j.msl.2020.12.013 Crossmark

Keywords: E-service quality, E-government service, SERVQAL model, Business perception, Proposed questionnaire

Abstract:
Considering the speedy developments of e-services usages, countries are thriving to present better e-government services; particularly, regarding the business sector. Therefore, the matter of evaluating e-government service quality from the business perspective has become an important issue to study. This paper discussed how the business sector perceive the e-services provided by Jordanian government, which is basically derived based on the lack of literature and models addressing such issue. In this regard, this study aims to fill this existed gap. To tackle this problem, a conceptual framework of SERVQUAL questionnaire was developed and proposed. Then, the proposed model was verified and validated. The results of this paper concluded that business perceives different gaps between the actual and anticipated e-services in which the actual recorded less than the anticipated. Additionally, the gaps revealed in the developed SERVQUAL model, which included five dimensions showed, that only one element was found to be statistically insignificant and that is the Security and Privacy. Finally, the proposed model was revised and modified.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 5 | Views: 1414 | Reviews: 0

 
2.

E-quality services: A paradigm shift for consumer satisfaction and e-loyalty; Evidence from postgraduate students in Nigeria Pages 849-860 Right click to download the paper Download PDF

Authors: Banji Rildwan Olaleye, Olufemi Patrick Adeyeye, Alani Olusegun Efuntade, Bamidele Samuel Arije, Oluwaseun Niyi Anifowose

doi 10.5267/j.msl.2020.10.015 Crossmark

Keywords: Consumer satisfaction, Electronic commerce, E-service quality, E-loyalty, Postgraduate students, Trust

Abstract:
The purpose of the study is to analyze the impact of e-quality services on consumer satisfaction and loyalty in Nigeria. A cross-sectional research design was adopted using a well-structured questionnaire to elicit information for 408 postgraduate students currently studying in Nigerian universities. The research instrument was validated, while data collected were analyzed using the Statistical Package for the Social Science (SPSS) and Structural Equation Modeling (SEM) for hypotheses testing. The result revealed a statistically significant positive relationship among consumer satisfaction, loyalty, e-service quality and their dimensions while the findings established trust and satisfaction as prominent mediators for online purchases. This research contributes to the study of online shopping and e-loyalty by developing a model on the construct within the e-commerce context and suggesting possible factors that may influence quality service decisions.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 3 | Views: 3030 | Reviews: 0

 
3.

Second-order digital marketing and purchase intention: The intermediary effect of e-service quality in ulos-based small enterprises Pages 631-640 Right click to download the paper Download PDF

Authors: Endang Sulistya Rini, Yeni Absah, Beby Karina Fawzeea, Muhammad Bangun Siregar

doi 10.5267/j.ijdns.2026.1.008 Crossmark

Keywords: Second-order digital marketing, e-service quality, Purchase intention, SMEs, Ulos, PLS-SEM

Abstract:
The digital transformation era has profoundly altered how small and medium-sized enterprises (SMEs) compete, particularly those in traditional industries. This study examines the relationship between second-order digital marketing and purchase intention, emphasizing the mediating role of e-service quality in Ulos-based SMEs in North Sumatra, Indonesia. Digital marketing is conceptualized as a second-order construct composed of cost efficiency, incentive programs, interactivity, and site design, reflecting the multidimensional nature of digital strategies. Data were collected from customers of Ulos SMEs who had engaged with online platforms through a structured survey. The measurement and structural models were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results confirm that digital marketing significantly affects its four dimensions and positively predicts e-service quality. However, the direct effect of digital marketing on purchase intention was insignificant. Instead, e-service quality strongly affects purchase intention and mediates the relationship between digital marketing and purchase intention. The model explained 54.6% of the variance in e-service quality and 65.9% in purchase intention, indicating substantial explanatory power. The findings contribute theoretically by validating digital marketing as a second-order construct and clarifying the mediating role of e-service quality, thereby addressing prior inconsistencies in the literature. Practically, the results underscore that SMEs, particularly in cultural industries such as Ulos, must integrate service quality with digital marketing to convert exposure into purchase behavior. This study highlights how balancing cultural authenticity with digital innovation enables heritage-based SMEs to achieve sustainability and competitiveness in the digital economy.
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Journal: IJDS | Year: 2026 | Volume: 10 | Issue: 2 | Views: 310 | Reviews: 0

 
4.

Enhancing business performance through digital marketing strategies: The role of search engine optimization and e-service quality in Jordan’s hospitality sector Pages 983-994 Right click to download the paper Download PDF

Authors: Wasef Almajali, Mahmoud Izzat Allahham, Sanaa Alhalabi, Nawwaf Hamid Salman Alfawaerh, Raad Nathir Ahmed Al-RawashdehL, Mohamed Balla Mohamed Elfaki

doi 10.5267/j.ijdns.2025.11.001 Crossmark

Keywords: Digital marketing strategies, Social media marketing, Mobile marketing, Paid advertising, Business performance, Search engine optimization, E-Service quality

Abstract:
This study encroaches on the interactive mechanisms of the digital marketing strategy and its overall effect on the performance of the business within the Jordanian hotel sector. The article presents a survey of 370 professionals working in the field of management and marketing in the hotel and tourism industry to identify complex interdependent relationships among the concept of Search Engine Optimization (SEO), E-Service Quality (ESQ), and efficiency of the implemented digital marketing. To establish the impact of combining the SEO practices with the increased e-service quality on the customer involvement and the business success in general, the authors established and tested three hypotheses with the assistance of the structural equation modeling (SEM): first, the impact of the e-presence optimization on the competitiveness of the business on the market is very strong and positive, which is reflected through both customer engagement and efficient customer acquisition.. E-Service Quality that plays a major role in increasing the customer trust, satisfaction and retention which in turn mediates the positive relationship between digital marketing efforts and the business performance. Furthermore, the paper has established that the digital marketing strategies are a strategic facilitator connecting the level of technological adoption to the level of operational and financial performance measurement. Based on these findings, the paper proposes a long-term commitment to the advancement of the e-service quality, customer-focused digital platforms, and SEO technologies to stabilize the marketing effectiveness and guarantee the business advancement in the Jordanian hospitality sector.
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Journal: IJDS | Year: 2026 | Volume: 10 | Issue: 2 | Views: 181 | Reviews: 0

 
5.

The influence of e-CRM, e-WOM, and e-service quality on the e-loyalty of online consumers Pages 125-136 Right click to download the paper Download PDF

Authors: Bakhtiar Tijjang, Tjahjanto Tjahjanto, Widya Cholil, Neneng Nurbaeti Amien, Antok Supriyanto, Adi Waskito, Istiana Hermawati, M. Hamdan Basyar

doi 10.5267/j.ijdns.2025.10.008 Crossmark

Keywords: E-CRM (Electronic Customer Relationship Management), e-WOM (electronic word-of-mouth), E-service quality, e-Loyalty, Online shop Customers

Abstract:
The purpose of this study is to analyze the relationship between e-CRM (Electronic Customer Relationship Management) variables on e-Loyalty of online shop customers, e-WOM (electronic word-of-mouth) on e-Loyalty of online shop customers, and e-service quality on e-Loyalty of online shop customers. This study uses a quantitative approach. The population consists of all online shop consumers, and the sample of this study is 765 online shop consumers. The sampling technique used is simple random sampling. The research instrument is a questionnaire with a 7-point Likert scale. The research variables include e-CRM (Electronic Customer Relationship Management), e-WOM (electronic word-of-mouth), e-service quality, and e-Loyalty. Data were analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The analysis consists of two stages: Outer Model (Measurement Model): Testing convergent validity, discriminant validity, and reliability. Inner Model (Structural Model): Testing path coefficients, R² values, and direct effects or hypothesis testing. The results of this study are E-CRM (Electronic Customer Relationship Management) has a positive relationship on e-Loyalty of online shop Customers, e-WOM (electronic word-of-mouth) has a positive relationship on e-Loyalty of online shop Customers, E-service quality has a positive relationship on e-Loyalty of online shop Customers. Optimal implementation of E-CRM, e-WOM and E-service quality through applications or websites can improve the overall user experience, which will ultimately encourage e-loyalty.
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Journal: IJDS | Year: 2026 | Volume: 10 | Issue: 1 | Views: 1849 | Reviews: 0

 
6.

Investigating the role of e-service quality and information quality on e-government user satisfaction in the immigration department Pages 2499-2508 Right click to download the paper Download PDF

Authors: Koesmoyo Ponco Aji, Agung Sulistyo Purnomo, Intan Nurkumalawati, Anindito Rizki Wiraputra, Sri Kuncoro Bawono, Sohirin Sohirin, Wilonotomo Wilonotomo

doi 10.5267/j.ijdns.2024.5.008 Crossmark

Keywords: e-service quality, Information quality, e-government, User satisfaction, Immigration office, PLS-SEM

Abstract:
This research aims to analyze variable service quality on e-government user satisfaction and analyze information quality variables on e-government user satisfaction at the immigration office. The research method used in this research is associative quantitative research which aims to determine the relationship between two or more variables. In this way, we can build a theory that functions to predict and control a phenomenon. The population in this study were all immigration office employees. In this research, an analysis model is used, namely Partial Least Square-Structural Equation Modeling (PLS-SEM). In this study, the number of respondents was 876 immigration office employees who used e-government. The sampling technique used in this research is non probability sampling. In this research, the data collection method used was the questionnaire method. The instrument used to measure this research variable is a 7-point Likert scale. Data processing in this research uses SmartPLS software. The stages of data analysis in this research are the outer model test which includes convergent validity, discriminant validity and composite reliability as well as inner model analysis, namely hypothesis testing. The results of this research are that variable service quality has a positive and significant relationship to e-government user satisfaction at the immigration office and the information quality variable has a positive and significant relationship to e-government user satisfaction at the immigration office.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 4 | Views: 1670 | Reviews: 0

 
7.

The impact of e-service quality on public trust and public satisfaction in e-government public services Pages 765-772 Right click to download the paper Download PDF

Authors: Taufiqurokhman Taufiqurokhman, Evi Satispi, Andriansyah Andriansyah, Mamun Murod, Endang Sulastri

doi 10.5267/j.ijdns.2024.1.002 Crossmark

Keywords: E-Government, Public Services, E-Service Quality, Public Trust, Public Satisfaction

Abstract:
Responsive, timely, and friendly service quality plays a central role in shaping trust between the government and citizens. With the improvement of service quality, the public feels valued and heard, reinforcing the mutual trust relationship between the government and citizens. In this regard, technology-enabled service processes can streamline time and cost, while automation reduces the risk of human errors. Through web platforms or applications, the government can provide easier access for citizens to various services without the need to physically visit government offices. Good and quality public services are not only aimed at meeting the practical needs of the public but also play a role in shaping the mutual trust relationship between the government and citizens. Therefore, the concept of e-service quality, which encompasses the quality of services provided through electronic platforms, becomes crucial. The objective of this research is to explore the extent to which e-service quality can influence the level of public satisfaction. The research method employs a quantitative approach using primary data sources, where random sampling is applied as the sampling technique. The research respondents are citizens using digital public service platforms organized by the local government of Jakarta. The sample size used in this study is 262. The variables tested in this research involve e-service quality, public trust, and public satisfaction. In analyzing the data, this research utilizes SmartPLS 4 software. The analysis results show that e-service quality has a significant influence on the formation of public trust. Furthermore, findings indicate that e-service quality also significantly affects public satisfaction. However, the analysis results do not support the idea that public trust mediates the relationship between e-service quality and public satisfaction. This signifies that while public trust directly contributes to public satisfaction with public services, other unmeasured factors also play a role in shaping public perceptions and satisfaction.
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Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 2 | Views: 6577 | Reviews: 0

 
8.

Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation Pages 329-340 Right click to download the paper Download PDF

Authors: Yanti Mayasari Ginting, Teddy Chandra, Ikas Miran, Yusriadi Yusriadi

doi 10.5267/j.ijdns.2022.10.001 Crossmark

Keywords: e-service quality, e-WOM, Customer trust, Customer satisfaction, Repurchase intention

Abstract:
The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust on customer satisfaction on e-commerce customers in Indonesia, then the study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust and customer satisfaction on the repurchase intention of e-commerce customers in Indonesia. The study also aims to determine and analyze the mediating role of customer satisfaction on the relationship between e-service quality, e-word of mouth (e-WOM), and customer trust in repurchase intentions. The research is quantitative by distributing questionnaires to respondents; the sample collection method is purposive sampling. The number of samples used was 344 e-commerce consumers from Shopee, Tokopedia, Lazada, and Bukalapak throughout Indonesia. Data processing is applied by using the SmartPLS 3 Structural Equation Modelling (SEM) method. The results of this study indicate that there was a positive and significant effect of e-service quality on customer satisfaction, there was a positive and significant effect of e-WOM on customer satisfaction, customer trust had a positive and significant impact on customer satisfaction, e-service quality had no significant effect on purchase intention, e-WOM had a positive and significant effect on repurchase intention, customer trust had no significant effect on repurchase intention, e-service quality had a positive and significant effect on repurchase intention through customer satisfaction, e-WOM had a positive and significant effect on repurchase intention through customer satisfaction, customers trust had a positive and significant impact on repurchase intention through customer satisfaction.
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Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 30712 | Reviews: 0

 
9.

The effect of e-service quality on user satisfaction and loyalty in accessing e-government information Pages 945-952 Right click to download the paper Download PDF

Authors: Munawar Noori

doi 10.5267/j.ijdns.2022.2.002 Crossmark

Keywords: e-service quality, Customer satisfaction, Customer loyalty, e-government, Website quality

Abstract:
Digitization has had a profound impact on changing consumer behavior and the reorientation of online services by service providers in both the public and private sectors. This includes the use of information and communication technology and the internet adopted in the public sector largely known as e-government, which intensifies the use of websites to bridge the relationship between public institutions and users. The purpose of the study was to analyze the effect of e-service quality on user loyalty through user satisfaction of public service websites. The study was conducted on 250 users of public service websites in Indonesia. The analytical tool used is Structural Equation Modeling with the help of AMOS software. The study found that the quality of e-service has a significant effect on user satisfaction and user loyalty, user satisfaction has a significant effect on user loyalty, and user satisfaction partially mediates the effect of e-service quality on user loyalty. The results of the study underscore the importance of improving the quality of e-government through e-quality services, especially in government organizations to provide opportunities for the public and the private sector to access government services with integrated services efficiently through the use of the internet and online channels.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 3887 | Reviews: 0

 
10.

The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty Pages 477-486 Right click to download the paper Download PDF

Authors: Ahmad Juwaini, Gusli Chidir, Dewiana Novitasari, Joni Iskandar, Dhaniel Hutagalung, Tias Pramono, Arman Maulana, Koko Safitri, Mochammad Fahlevi, Arif Budi Sulistyo, Agus Purwanto

doi 10.5267/j.ijdns.2021.12.006 Crossmark

Keywords: e-service quality, e-satisfaction, e-trust, e-loyalty, online shop

Abstract:
This study aims to determine the effect of e-service quality on customer e-satisfaction, the effect of e-trust on customer e-satisfaction, the effect of e-service quality on customer e-loyalty, the effect of e-trust on customer e-loyalty and finally, the effect of e-satisfaction on online shop customer e-loyalty. The type of research used in this research is correlational research with a quantitative approach and testing the research hypothesis was carried out by using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The sample or respondent used in this study is 432 consumers of online shops in Banten, Indonesia. The results show that E-Service Quality had positive but not significant effect on E-Satisfaction, E-Trust had a positive but not significant effect to E-Satisfaction, E-Service Quality had a positive but not significant effect towards E-Loyalty, E-Trust had a negative but not significant effect to E-Satisfaction and finally E-Satisfaction had a positive but not significant effect on E-Loyalty.
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Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 2 | Views: 17255 | Reviews: 0

 
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