In the rapidly evolving landscape of supply chain management, the advent of the metaverse presents a novel frontier with significant potential for enhancing operational effectiveness and excellence. This study aims to examine the effect of metaverse adoption on various dimensions of the supply chain, including resilience, agility, flexibility, and performance. Utilizing a quantitative research approach, the research analyzes survey data from a significant sample size of 737 organizations that have adopted metaverse technology into their supply chain operations. The employment of partial least squares structural equation modeling (PLS-SEM) offers a comprehensive understanding of the metaverse's role in enhancing the dynamism and efficiency of supply chains. This study contributes to the emerging field of digital transformation in supply chain management by providing empirical evidence on the effectiveness of metaverse technology. It bridges the gap in literature regarding the practical application of advanced digital solutions in enhancing supply chain operations and sets a foundation for future research in this area.

Supply Chain Finance (SCF) is playing an increasingly important role in operational and financial practices and attracted growing attention from academia and industry alike. However, researchers have not yet been totally able to reach a consensus on the definition of this phenomenon. The study presented in the paper provides an overview of the advancements present in research on Financial Supply Chain Management. Using a bibliometric analysis approach, the paper summarizes the trends of development and the status quo of the Financial Supply Chain Management. The aim is to provide the reader with guidance and a solid conceptual framework for future research.

Companies seek to adopt competitive strategies that achieve sustainability standards, not only in achieving economic success but also in serving society and preserving the environment at the same time. Pharmaceutical companies and their supply chains are facing increasing pressure to preserve the environment because of the problems caused by medical waste, and it is necessary to show their role through their strategies in preserving the environment and serving society as well. This study aims to investigate the relationship between sustainable supply chain strategies and supply chain collaboration and its effect on competitive priorities. The study investigates whether Jordanian Pharmaceutical companies incorporate the sustainability strategy into supply chain strategy, and whether that may impact its competitive priorities. The study population consists of (23) Jordanian Pharmaceutical companies. A structured questionnaire is designed and distributed among top managers in the surveyed companies. A Structural Equation Modeling technique is used to analysis the data and provide the results. Analysis proves the relationship between sustainable supply chain strategies and supply chain collaboration, where companies are interested in attaining some achievements in the area of social and environmental to gain some collaborative strategies with their partners in the supply chain. The study suggests that organizations may adopt the Triple Bottom Line (TBL) framework to evaluate their performance in a broader perspective and extend the collaboration with suppliers and customers through information sharing along the supply chain partners.

The widespread adoption of artificial intelligence (AI) technologies, including ChatGPT, into education, has become a focal point of attention in recent years. This research explores the connections among perceived usefulness (PU), perceived ease of use (PEOU), attitude toward using ChatGPT (ATUC), and intention to use ChatGPT (ITUC) within Jordanian universities. A survey was employed to gather information from 523 university students in Jordan, and the hypotheses were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that perceived usefulness and perceived ease of use positively impacted attitude toward using ChatGPT and intention to use ChatGPT. Attitude toward using ChatGPT positively impacted intention to use ChatGPT. Implications from this research are crucial to provide developers, instructors, and institutions in Jordan with useful information to help them successfully incorporate ChatGPT into the educational process.

The future of the Internet lies in the utilization of contemporary virtual technology, the metaverse is a virtual ecosystem for communication and interaction. This study aims to determine how the metaverse can enhance customer awareness, interest, engagement and experience. The study population consists of customers of retail clothing stores. A questionnaire was developed to collect study data and distribute it electronically. The number of respondents reached (77) customers. Using path coefficients, the results indicate that metaverse can enhance customer awareness, interest, engagement and experience.

Since COVID-19 became a pandemic, the global economy has been dramatically affected. Not just that, the consumer behavior in the retail market has also changed. This paper aims to examine the effect of the coronavirus crisis on consumer behavior in retail services. The paper will focus on retail banking services, especially the Jordanian banking sector. The goal of the study was achieved by conducting a survey among Jordanian consumers in the retail banking sector, which was done using questionnaires, a sample of 240 retail customers from 14 valid participants. The paper brings new insight into how the pandemic affected retail banking services and proves the acceptance of online and banking in the conceptual model. The results show that the variables around attitudes toward the internet and mobile banking were directly and positively affected by the variables related to the perception of the pandemic's impact on the consumer's lifestyle. Other variables such as the safety of using online and mobile banking services and phones also contributed to this rise in a positive attitude. The Trust in Mobile and internet banking has several administrative and social implications, which were also discussed. Because new consumption behavior models are being developed, mobile and internet services could prevail even after the later stages of the epidemic. Initiatives to provide online educational programs, especially financial courses, should be intensified by the banks in Jordan to enable their customers to be familiar with the use of the banks' online banking services. They should enhance their communication with their customers and offer new products and services while also showing flexibility while negotiating to refinance and loaning terms.