The field of online pharmacies is expanding rapidly and has become a crucial component in delivering pharmaceutical services across Saudi Arabia. This study aims to explore the factors influencing the adoption of online pharmacies by the Saudi population, utilizing an enhanced version of the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This study employed a cross-sectional design, utilizing an online questionnaire that was pre-validated and shared via social media channels between August 2024 and October 2024. The study focused on Arabic-speaking individuals aged >18 years. The gathered data were examined through structural equation modeling (SEM) using AMOS software (v.22.0). The study found that the UTAUT model demonstrates strong applicability in explaining the adoption of online pharmacies, accounting for 62.4% (R² = 0.624) of the variance in behavioral intention. Among the key factors, effort expectancy (p < 0.001) emerges as the most influential predictor of behavioral intention, followed by facilitating conditions (p 0.05) do not have a statistically significant impact on behavioral intention. The study results would help formulate more effective strategies for establishing online pharmacy operations in developing nations like Saudi Arabia. This study contributes to enhancing the traditional UTAUT model through the integration of additional factors such as health literacy, personal innovativeness, perceived risk, and perceived trust. These variables introduce new dimensions to the existing literature on online pharmacies.

Social commerce is an effective instrument for enterprises aiming to expand their customer base and enhance revenues. By mastering the implementation of social media platforms (SMPs) and surmounting the accompanying hurdles, brands may achieve significant achievements in social commerce. The article investigates the impact of social commerce information sharing (SCIN) on purchase intention and perceived risk in Turkey. This examines the influence of SCIN on customer relationship quality (CRQ) dimensions, including brand trust, commitment, and satisfaction. The study precisely intends to investigate the mediating of CRQ dimensions in the relationship between SCIN and purchase intention. The study also examines the mediator role of perceived risk in the relationship between SCIN and purchase intention. Also, the study examines how online reviews moderate the relationship between SCIN and customer outcomes such as purchase intention and perceived risk. The current study employs a sample of 314 participants from Turkey to explore the relationship between SCIN, brand trust, commitment, satisfaction, purchase intention, and perceived risk. The proposed conceptual model is tested using the Structural Equation Modeling-AMOS statistical approach. The results show that SCIN strongly predicts perceived risk, purchase intention, and CRQ dimensions, such as brand trust, commitment, and satisfaction. Furthermore, the study reveals that perceived risk does not directly mediate the relationship between SCIN and purchase intention. Instead, it confirms that purchase intention is a significant consequence of CRQ dimensions and perceived risk. The results also indicate that online reviews do not moderate the relationship between SCIN and customer outcomes, such as perceived risk and purchase intention. In summary, this study underscores the pivotal role of SCIN in influencing the decision-making process of Turkish customers, particularly in the context of making purchases. The findings carry significant practical implications for marketers of SMPs aiming to influence Turkish consumers, providing valuable insights to enhance their strategy in the Turkish market.

In the rapidly evolving landscape of higher education, Social media marketing (SMM) has evolved a critical factor in shaping brand perception (B.P.) and the decision-making process of prospective students in India. This paper intends to explore the intricate dynamics among Social media (S.M.), influencer marketing, and the selection of higher academic institutes (HEIs), focusing on understanding how these factors shape students' perceptions. We conducted this research on 560 students, who represented the research's population. SEM-PLS was applied to analyze the data and acquire procedures. Surveys on the Internet were used. Employing exogenous/endogenous elements to create sequences, the SEM approach examines causal associations among elements. It provides solutions to research into causation in dimensional and structural frameworks. According to the research's findings, selecting HEI is positively impacted by SMM initiatives. The aspects of SMM activities (electronic word-of-mouth (eWOM), personalization, interaction, and trendiness) affect the HEI selection. In addition, personalization and two have an impact on perceptions of the brand. Understanding and utilizing the efficacy of S.M. and influencer marketing will be crucial for HEIs looking to draw in and hold on to potential students as the higher education environment keeps evolving in the age of digitization.

In a context where ICTs are indispensable elements for the development of business activities, it is necessary to know their influence on the internal improvement of processes. This research seeks to establish the influence of ICTs on the competitive advantage of micro-enterprises in Huancayo 2024. Research developed under a basic type study, has a quantitative approach with a correlational and cross-sectional level, the sample was made up of 59 entrepreneurs in the bakery sector in the province of Huancayo. Data analysis and processing was carried out using structural equations based on PLS. The study obtained the following results: a Sperman 's Rho correlation coefficient of 0.821 with a significance level of ,000 which shows a high and positive degree of influence between ICTs and competitive advantage as well as its different dimensions Level of use, alignment of use and training; Likewise, the general hypothesis is accepted, which establishes that there is a significant relationship between Information and Communication Technology ( ICTs ) and the competitive advantage in SMEs in the pastry sector - Huancayo 2024.

This research explores the impact of social capital on the adoption of digital applications within Micro, Small, and Medium Enterprises (MSMEs). In the current competitive environment, embracing digitalization is essential for improving the competitiveness of MSMEs; however, challenges such as weak social networks can impede technology uptake. Utilizing a quantitative approach, the study distributed questionnaires to 160 MSME participants, with data analysed through path analysis using SmartPLS. The findings indicate that social capital—which includes relationships, networks, and trust among business stakeholders—plays a critical role in facilitating access to and adoption of digital applications. Results suggest that MSMEs with strong social networks are more adept at integrating digital technologies, fostering innovation, and improving overall business performance. The study recommends initiatives to enhance collaboration and strengthen social networks among MSMEs to support their digitalization efforts. Ultimately, this research deepens the understanding of social capital's influence on MSME digitalization and offers practical strategies for stakeholders to increase the utilization of digital applications in this sector.

In the dynamic field of cybersecurity within intelligent vehicle systems, the sophistication of threats necessitates continual advancemenThe purpose of this study is to: (1) evaluate the technological skills of the final-year undergraduate students, (2) how such abilities influence their likelihood of getting employed and (3) student opinions on whether a computer lab-based specialization in software training can boost employability. This study is a survey-based methodology. The sample size encompasses 140 final year students in the College of Business Administration at Prince Sattam bin Abdulaziz University during the academic year 2023-2024. Descriptive statistical analyses indicate that most students believe they have sufficient technical skills but not enough for securing better jobs. Moreover, it is clear among them that expertise in specialized software packages enhances career prospects significantly. The research results also show a huge gap between technological competencies learners have now and what employers demand currently. In response, this study suggests that PSAU should establish software laboratories in their colleges for specialized training on software as required by the job market and workplace. The Vice Rectorate for Academic and Educational Affairs launches a program called “Graduate and Professional Skills Development Program (PSAU-GPSDP)”, which emphasizes student employability as it develops, implements, and evaluates mechanisms to enhance students’ chances of getting jobs upon graduation. The results of this study are in line with SDG No. 8 (Decent Work and Economic Growth), SDG No. 4 (Quality Education), and Saudi Vision 2030. Therefore, this study has practical implications for decision-makers at the Ministry of Education and university levels, university professors, researchers on how employability skills of students could be enhanced in the higher education institutions.

In the dynamic field of cybersecurity within intelligent vehicle systems, the sophistication of threats necessitates continual advancements in security technologies. Traditional Network Intrusion Detection Systems (NIDS) often fall short in detecting emerging and sophisticated intrusion methods, primarily due to their reliance on static datasets that fail to capture the nuanced dynamics and complexity of modern network intrusions. This study presents a sophisticated simulation for NIDS tailored to intelligent vehicle environments, utilizing the extensive capabilities of Scapy—a robust network manipulation tool—to generate a highly accurate dataset of network traffic reflective of real-world scenarios. We created a diverse dataset involving 100,000 network flows, covering a wide array of benign, malicious, and anomalous traffic patterns, to thoroughly evaluate the detection capabilities of our proposed system. This dataset was analyzed using a deep learning framework employing a Convolutional Neural Network (CNN), which demonstrated outstanding performance metrics: an accuracy of 99.08%, precision of 98.96%, recall of 99.11%, and an F1 score of 99.03%. These metrics showcase the system's enhanced capability to precisely classify various network flows, emphasizing the importance of realistic synthetic data in boosting the training and accuracy of NIDS in intelligent vehicles. The results of this research are significant, marking a step forward towards more flexible and preemptive security measures for intelligent vehicles, and effectively narrowing the gap between simulation-based testing and real-world network environments.

The growth in Information and Communication Technology has brought dynamic changes to financial payment systems through smart devices, and mobile payment systems are significant among different smart payment systems. Further, the Technology Acceptance Model's components affect the smart payment user's behavior. Moreover, students are a substantial part of society and are more inclined to use mobile payments. Therefore, the present research examines the influence of technology adoption factors on the perception of students using mobile payments. The study adopted TAM components as influencing factors, such as Perceived usefulness, perceived ease of use, Perceived cost, and Perceived trust. The data was collected from 100 respondents consisting of male and female students. The study employed simple regression analysis to report the results. The results show that the perception of students towards the use of m-payment is strong, with a mean of 1.52. The result is similar to the explanatory variables, ranging from 1.77 to 1.97. The study found that the technology adoption factors, such as Perceived usefulness, perceived ease of use, and Perceived cost, positively influenced the students' perception of using mobile payments with p-values ranging from 0.001 to 0.049. The results of Perceived trust were positive but insignificant. Therefore, the present research observed a significant influence of technology adoption factors on the perception of students using mobile payment.

The purpose of the study was to examine the effectiveness of the Mobile Food Ordering Application (MFOA) in a collectivist country like Pakistan. Data was gathered using an online survey-based approach from 354 MFOA users and was analyzed using the structural equation modeling technique through Smart PLS 3.0. The results show that consumers’ online reviews strongly influence customer satisfaction and continued intention. Similarly, price value and online tracking of food services are strongly associated with customer satisfaction. Consumer habits and facilitation conditions are significantly associated with consumer continued intention. Habit is also found to partially mediate consumer satisfaction and continued intention. The study did not find any support for performance expectancy, effort expectancy, social influence, price value, hedonic motivation, or online review with continued intention. Similarly, performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation were not associated with consumer satisfaction. The present work is the first of its kind that has empirically examined the effectiveness of MFOAs in Pakistan. It lays down useful practical implications for practitioners, policymakers, and academia.

Mobile learning application now is considered a powerful application for learning and was adopted in universities in the period of Covid-19. After Covid-19 pandemic, university students have been allowed to use mobile learning systems, it is needed to ensure students’ intention to continuously use mobile learning for their learning activities or not. Thus, the purpose of this paper is to understand the main determinants that encourage the continuous use of mobile learning. To achieve that, we used the UTAUT-2 model to predict the main determinants of mobile learning acceptance. In our study, a quantitative technique was employed to collect the data. A hybrid approach SEM-ANN was applied to validate the research model. The findings indicated that performance expectancy and effort expectancy had a strong effect on students' attitudes towards mobile learning platforms. In addition, the results showed that performance expectancy and effort expectancy have a significant impact on students' continuous intention to use mobile learning platforms after Covid-19. In addition, hedonic motivation and habit had a positive effect on both students' attitudes and continuous intention to use mobile learning platforms. Moreover, Social influence factor and facilitating conditions had a significant effect on students' continuous intention to use mobile learning platforms after Covid-19.