How to cite this paper
Tariq, E., Alshurideh, M., Akour, I., Al-Hawary, S & Kurdi, B. (2022). The role of digital marketing, CSR policy and green marketing in brand development.International Journal of Data and Network Science, 6(3), 995-1004.
Refrences
Afiuc, O., Bonsu, S. K., Manu, F., Knight, C. B., Panda, S., & Blankson, C. (2020). Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana. Journal of Consumer Marketing.
Al-Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in UK: The Moderating Effect of Environmental Concern. International Journal of Supply Chain Management, 9(5), 366-371.
Alhalalmeh, M. I., Almomani, H. M., Altarifi, S., Al- Quran, A. Z., Mohammad, A. A., & Al-Hawary, S. I. (2020). The nexus between Corporate Social Responsibilty and Organizational Performance in UK: the mediating role of Organiza-tional Commitment and Organizational Citizenship Behavior. Test Engineering and Management, 83(July), 6391 - 6410.
Al-Hawary, S. I. & Al-Fassed, K. J. (2021). The Impact of Social Media Marketing on Building Brand Loyalty through Customer Engagement in UK. International Journal of Business Innovation and Research. In Press.
Al-Hawary, S. I., & Al-Khazaleh A, M. (2020). The Mediating Role of Corporate Image on the relationship between Cor-porate Social Responsibility and Customer Retention. Test Engineering and Management, 83(5l6), 29976-29993.
Al-Hawary, S. I., Al-Nady, B. A., & Alolayyan, M. (2013). Effect of Brand Name and Price on Business to Business (B2B) Success: An Empirical Study on Sample of Food Hypermarket Retailers in Amman City. International Journal of In-formation and Coding Theory, 2(2/3), 115–139.
Al-Hawary, S. I. S., & Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in UK?. International Jour-nal of Business Excellence, 23(2), 226-250.
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565.
Annunziata, A., Mariani, A., & Vecchio, R. (2019). Effectiveness of sustainability labels in guiding food choices: Analy-sis of visibility and understanding among young adults. Sustainable Production and Consumption, 17, 108-115.
Bellamy, M. A., Dhanorkar, S., & Subramanian, R. (2020). Administrative environmental innovations, supply network structure, and environmental disclosure.
Billups, F. D. (2019). Qualitative data collection tools: Design, development, and applications (Vol. 55). SAGE Publica-tions, Incorporated.
Bond, P. (2016). Red–green alliance-building against Durban’s port-petrochemical complex expansion. In Grassroots En-vironmental Governance (pp. 71-91). Routledge.
Chen, Y. S., Chang, T. W., Lin, C. Y., Lai, P. Y., & Wang, K. H. (2016). The influence of proactive green innovation and reactive green innovation on green product development performance: The mediation role of green creativi-ty. Sustainability, 8(10), 966.
Cooper, D. R., & Schindler, P. S. (2014). Business research methods. McGraw-Hil.
de Ruyter, K., Keeling, D. I., & Ngo, L. V. (2018). When nothing is what it seems: A digital marketing research agen-da. Australasian Marketing Journal (AMJ), 26(3), 199-203.
Dowling, J., & Pfeffer, J. (1975). Organizational legitimacy: Social values and organizational behavior. Pacific sociologi-cal review, 18(1), 122-136.
Eneizan, B. M., Abd Wahab, K., Zainon, M. S., & Obaid, T. F. (2016). Effects of green marketing strategy on the financial and non-financial performance of firms: A conceptual paper. Arabian Journal of Business and Management Review (Oman Chapter), 5(12), 14.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Grubor, A., & Milovanov, O. (2017). Brand strategies in the era of sustainability. Interdisciplinary Description of Com-plex Systems: INDECS, 15(1), 78-88.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications.
Indumathi, R. (2018). INFLUENCE OF DIGITAL MARKETING ON BRAND BUILDING.International Journal of Me-chanical Engineering and Technology (IJMET), 9(7), 235–243.
Kordos, M., & Vojtovic, S. (2016). Transnational corporations in the global world economic environment. Procedia-Social and Behavioral Sciences, 230, 150-158.
Kumar, B., Sharma, A., Vatavwala, S., & Kumar, P. (2020). Digital mediation in business-to-business marketing: A bibli-ometric analysis. Industrial Marketing Management, 85, 126-140.
Kumar, P., & Singh, G. (2020). Using social media and digital marketing tools and techniques for developing brand equity with connected consumers. In Handbook of research on innovations in technology and marketing for the connected consumer (pp. 336-355). IGI Global.
Lawal, E., May, G., & Stahl, B. (2017). The significance of corporate social disclosure for high‐tech manufacturing com-panies: Focus on employee and community aspects of sustainable development. Corporate Social Responsibility and Environmental Management, 24(4), 295-311.
Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M., & Lee, C. L. (2020). Smart digital marketing capabilities for sus-tainable property development: A case of Malaysia. Sustainability, 12(13), 5402.
Lu, J., Li, B., Li, H., & Zhang, Y. (2020). Sustainability of enterprise export expansion from the perspective of environ-mental information disclosure. Journal of Cleaner Production, 252, 119839.
Makrides, A., Vrontis, D., & Christofi, M. (2020). The gold rush of digital marketing: assessing prospects of building brand awareness overseas. Business Perspectives and Research, 8(1), 4-20.
Obeidat, B. Y. (2016). Exploring the relationship between corporate social responsibility, employee engagement, and or-ganizational performance: The case of UKian mobile telecommunication companies. International Journal of Commu-nications, Network and System Sciences, 9(09), 361.
Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale develop-ment and validation. Journal of Business Research, 80, 236-246.
Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. A. (2018). Partial least squares structural equation modeling (PLS-SEM) using smartPLS 3.0. In An Updated Guide and Practical Guide to Statistical Analysis. Pearson..
Ramesh, K., Saha, R., Goswami, S., & Dahiya, R. (2019). Consumer's response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management, 26(2), 377-387.
Rasche, A. N. D. R. E. A. S., Morsing, M. E. T. T. E., Moon, J. E. R. E. M. Y., & Moon, J. (2017). The changing role of business in global society: CSR and beyond. Corporate social responsibility: Strategy, communication, governance, 1-30.
Ryan, T. P. (2013). Sample size determination and power. John Wiley & Sons.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Shen, Z. (2020, January). Sales Promotions and Brand Equity: The Moderating Role of Product Type. In 2019 3rd Interna-tional Conference on Education, Economics and Management Research (ICEEMR 2019) (pp. 568-572). Atlantis Press.
Vinzi, V. E., Chin, W. W., Henseler, J., & Wang, H. (2010). Handbook of partial least squares (Vol. 201, No. 0). Berlin: Springer.
Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.
Wong, K. K. K. (2019). Mastering partial least squares structural equation modeling (PLS-Sem) with Smartpls in 38 Hours. iUniverse.
Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Ex-tending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.
Zameer, H., Shahbaz, M., & Vo, X. V. (2020). Reinforcing poverty alleviation efficiency through technological innova-tion, globalization, and financial development. Technological Forecasting and Social Change, 161.
Al-Quran, A. Z., Alhalalmeh, M. I., Eldahamsheh, M. M., Mohammad, A. A., Hijjawi, G. S., Almomani, H. M., & Al-Hawary, S. I. (2020). Determinants of the Green Purchase Intention in UK: The Moderating Effect of Environmental Concern. International Journal of Supply Chain Management, 9(5), 366-371.
Alhalalmeh, M. I., Almomani, H. M., Altarifi, S., Al- Quran, A. Z., Mohammad, A. A., & Al-Hawary, S. I. (2020). The nexus between Corporate Social Responsibilty and Organizational Performance in UK: the mediating role of Organiza-tional Commitment and Organizational Citizenship Behavior. Test Engineering and Management, 83(July), 6391 - 6410.
Al-Hawary, S. I. & Al-Fassed, K. J. (2021). The Impact of Social Media Marketing on Building Brand Loyalty through Customer Engagement in UK. International Journal of Business Innovation and Research. In Press.
Al-Hawary, S. I., & Al-Khazaleh A, M. (2020). The Mediating Role of Corporate Image on the relationship between Cor-porate Social Responsibility and Customer Retention. Test Engineering and Management, 83(5l6), 29976-29993.
Al-Hawary, S. I., Al-Nady, B. A., & Alolayyan, M. (2013). Effect of Brand Name and Price on Business to Business (B2B) Success: An Empirical Study on Sample of Food Hypermarket Retailers in Amman City. International Journal of In-formation and Coding Theory, 2(2/3), 115–139.
Al-Hawary, S. I. S., & Obiadat, A. A. (2021). Does mobile marketing affect customer loyalty in UK?. International Jour-nal of Business Excellence, 23(2), 226-250.
Alolayyan, M., Al-Hawary, S. I., Mohammad, A. A., & Al-Nady, B. A. (2018). Banking Service Quality Provided by Commercial Banks and Customer Satisfaction. A structural Equation Modelling Approaches. International Journal of Productivity and Quality Management, 24(4), 543–565.
Annunziata, A., Mariani, A., & Vecchio, R. (2019). Effectiveness of sustainability labels in guiding food choices: Analy-sis of visibility and understanding among young adults. Sustainable Production and Consumption, 17, 108-115.
Bellamy, M. A., Dhanorkar, S., & Subramanian, R. (2020). Administrative environmental innovations, supply network structure, and environmental disclosure.
Billups, F. D. (2019). Qualitative data collection tools: Design, development, and applications (Vol. 55). SAGE Publica-tions, Incorporated.
Bond, P. (2016). Red–green alliance-building against Durban’s port-petrochemical complex expansion. In Grassroots En-vironmental Governance (pp. 71-91). Routledge.
Chen, Y. S., Chang, T. W., Lin, C. Y., Lai, P. Y., & Wang, K. H. (2016). The influence of proactive green innovation and reactive green innovation on green product development performance: The mediation role of green creativi-ty. Sustainability, 8(10), 966.
Cooper, D. R., & Schindler, P. S. (2014). Business research methods. McGraw-Hil.
de Ruyter, K., Keeling, D. I., & Ngo, L. V. (2018). When nothing is what it seems: A digital marketing research agen-da. Australasian Marketing Journal (AMJ), 26(3), 199-203.
Dowling, J., & Pfeffer, J. (1975). Organizational legitimacy: Social values and organizational behavior. Pacific sociologi-cal review, 18(1), 122-136.
Eneizan, B. M., Abd Wahab, K., Zainon, M. S., & Obaid, T. F. (2016). Effects of green marketing strategy on the financial and non-financial performance of firms: A conceptual paper. Arabian Journal of Business and Management Review (Oman Chapter), 5(12), 14.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Grubor, A., & Milovanov, O. (2017). Brand strategies in the era of sustainability. Interdisciplinary Description of Com-plex Systems: INDECS, 15(1), 78-88.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications.
Indumathi, R. (2018). INFLUENCE OF DIGITAL MARKETING ON BRAND BUILDING.International Journal of Me-chanical Engineering and Technology (IJMET), 9(7), 235–243.
Kordos, M., & Vojtovic, S. (2016). Transnational corporations in the global world economic environment. Procedia-Social and Behavioral Sciences, 230, 150-158.
Kumar, B., Sharma, A., Vatavwala, S., & Kumar, P. (2020). Digital mediation in business-to-business marketing: A bibli-ometric analysis. Industrial Marketing Management, 85, 126-140.
Kumar, P., & Singh, G. (2020). Using social media and digital marketing tools and techniques for developing brand equity with connected consumers. In Handbook of research on innovations in technology and marketing for the connected consumer (pp. 336-355). IGI Global.
Lawal, E., May, G., & Stahl, B. (2017). The significance of corporate social disclosure for high‐tech manufacturing com-panies: Focus on employee and community aspects of sustainable development. Corporate Social Responsibility and Environmental Management, 24(4), 295-311.
Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M., & Lee, C. L. (2020). Smart digital marketing capabilities for sus-tainable property development: A case of Malaysia. Sustainability, 12(13), 5402.
Lu, J., Li, B., Li, H., & Zhang, Y. (2020). Sustainability of enterprise export expansion from the perspective of environ-mental information disclosure. Journal of Cleaner Production, 252, 119839.
Makrides, A., Vrontis, D., & Christofi, M. (2020). The gold rush of digital marketing: assessing prospects of building brand awareness overseas. Business Perspectives and Research, 8(1), 4-20.
Obeidat, B. Y. (2016). Exploring the relationship between corporate social responsibility, employee engagement, and or-ganizational performance: The case of UKian mobile telecommunication companies. International Journal of Commu-nications, Network and System Sciences, 9(09), 361.
Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale develop-ment and validation. Journal of Business Research, 80, 236-246.
Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. A. (2018). Partial least squares structural equation modeling (PLS-SEM) using smartPLS 3.0. In An Updated Guide and Practical Guide to Statistical Analysis. Pearson..
Ramesh, K., Saha, R., Goswami, S., & Dahiya, R. (2019). Consumer's response to CSR activities: Mediating role of brand image and brand attitude. Corporate Social Responsibility and Environmental Management, 26(2), 377-387.
Rasche, A. N. D. R. E. A. S., Morsing, M. E. T. T. E., Moon, J. E. R. E. M. Y., & Moon, J. (2017). The changing role of business in global society: CSR and beyond. Corporate social responsibility: Strategy, communication, governance, 1-30.
Ryan, T. P. (2013). Sample size determination and power. John Wiley & Sons.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Shen, Z. (2020, January). Sales Promotions and Brand Equity: The Moderating Role of Product Type. In 2019 3rd Interna-tional Conference on Education, Economics and Management Research (ICEEMR 2019) (pp. 568-572). Atlantis Press.
Vinzi, V. E., Chin, W. W., Henseler, J., & Wang, H. (2010). Handbook of partial least squares (Vol. 201, No. 0). Berlin: Springer.
Wong, K. K. K. (2013). Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS. Marketing Bulletin, 24(1), 1-32.
Wong, K. K. K. (2019). Mastering partial least squares structural equation modeling (PLS-Sem) with Smartpls in 38 Hours. iUniverse.
Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards buying green products in a developing nation: Ex-tending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.
Zameer, H., Shahbaz, M., & Vo, X. V. (2020). Reinforcing poverty alleviation efficiency through technological innova-tion, globalization, and financial development. Technological Forecasting and Social Change, 161.