E-commerce security threats can undermine public confidence in electronic payments. In addition, most users are relatively unfamiliar with the technical details of electronic payment security. This study aims to determine the effect of price value, hedonic motivation, promotion and technology security on the interests of small and medium businesses using mobile payment applications. The questionnaire was used to collect data from 157 small and medium scale entrepreneurs in Bali Province with an even distribution of the sample and tested using multiple linear regression analysis. The results show that the value of price, hedonic motivation, promotion and technology security had positive and significant effects on the interest of entrepreneurs with small and medium-scale businesses using mobile payment applications. This study uses hedonic motivation variables used in researching financial technology by linking the latest theory, namely UTAUT2, which can effectively explain and analyze the behavior of acceptance of new product information technology.

The main objective of this research article is to select the best mobile model among various alternatives available on the market. For this analysis 10 alternative models from different brands are selected from different online shopping website having different specifications and ranging from low budget to medium budget in terms of price. For this selection purposes two multiple criteria decision making tools (MCDM) has been adopted i.e. Complex Propor-tional Assessment (COPRAS) and Additive Ratio Assessment (ARAS). The selection process is done based on four important criteria i.e. price, internal storage, RAM and brand. The weightages of the criteria are calculated by using Analytic Hierarchy Process (AHP) and these weightages are further used in COPRAS and ARAS methods. Individual COPRAS and ARAS method is applied for the selection of the best mobile and the preference ranking order of the models are also proposed by each process. The proposed ranking order by both the methods are compared and it is found that the outcome results are more or less the same using both techniques but there is a slight change in ranking of the middle-order alternatives. Both processes give model 1 and model 4 as the best and the worst models respectively among 10 alternatives.

During the past few years, there has been growing competition between two primary sources of mobile service providers including Hamrah Aval and Irancell in Iran. The competition is so tight that both service providers have spent significant amount of money on marketing planning. Therefore, it is necessary to find important factors influencing on better marketing planning. This paper presents an investigation to analyze the effects of marketing communications on market share adjustment. The proposed study of this paper has used principle component analysis and it has detected four factors environment issues, marketing organization, market development and relationship oriented.

The paper investigates the factors influencing customers choice of telecommunication network in Ghana. The survey design was employed to enable the researchers perform statistical analysis. Questionnaire consisting of Likert scale question was used to collect the primary data. Multiple regression analysis was performed to ascertain the factors influencing customers’ choice of telecommunication networks. The study found six factors that influence customers to choose a particular network. These factors include; brand awareness, brand image, perceived quality, price, convenience and brand loyalty. The study concludes that all the six factors contribute to the factors that drive consumer choice of telecommunications service in Ghana.