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Growing Science » Management Science Letters » Entrepreneurship orientation and performance of small and medium sizes enterprises in bamenda III

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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 15 Issue 2 pp. 63-70, 2025

Entrepreneurship orientation and performance of small and medium sizes enterprises in bamenda III Pages 63-70 Right click to download the paper Download PDF

Authors: Paul Akumbom, Andrew Wujung Vukenkeng

📋 Author Affiliations:
Paul Akumbom, Andrew Wujung Vukenkeng
¹ The University of Bamenda, Cameroon
doi 10.5267/j.msl.2024.5.004
Crossref Source: CrossRef

🔑 Keywords: Entrepreneurial Orientation, Business Performance, SMEs, Bamenda III

Abstract: Economic growth is mostly dependent on small and medium-sized businesses (SMEs), especially in Bamenda III and similar districts. Examining how an entrepreneurial mindset affects the success of small and medium-sized enterprises (SMEs) in Bamenda III was the primary goal of this research. The study implemented a structured questionnaire and analyzed based on both descriptive and inferential statistics. Results from the ordinary least squares revealed that proactiveness behavior exerted a positive significant effect on SMEs_Performance in Bamenda III. Similarly, risk taking had a coefficient of 0.788, indicating a positive relationship with SMEs_Performance. Competitive aggressiveness had a positive coefficient indicating a positive association with SMEs_Performance, although it was not statistically significant at the conventional significance level. Innovativeness behavior had a positive statistically significant effect on SMEs_Performance. From a policy perspective, enhancing the entrepreneurial skills and mindset of SME owners and employees can foster a greater entrepreneurial orientation, leading to improved business performance.

How to cite this paper
APA: Akumbom, P & Vukenkeng, A. (2025). Entrepreneurship orientation and performance of small and medium sizes enterprises in bamenda III. Management Science Letters, 15(2), 63-70.
Chicago/Turabian: Akumbom, P & Vukenkeng, A. 2025. "Entrepreneurship orientation and performance of small and medium sizes enterprises in bamenda III." Management Science Letters 15, no. 2 (2025): 63-70.
AMA: Akumbom, P & Vukenkeng, A. Entrepreneurship orientation and performance of small and medium sizes enterprises in bamenda III. Management Science Letters. 2025;15(2):63-70.

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📚 Journal: Management Science Letters | 📅 Year: 2025 | 📖 Volume: 15 | 📄 Issue: 2 | 👁️ Views: 1128 | 📊 Crossref:

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