How to cite this paper
Tarabieh, S., Gil-Pechuán, I., Al-Haidous, A & AL-Obaidi, M. (2020). Exploring the impact of customer orientation over Jordanian banks performance: The mediating role of competitive advantage.Management Science Letters , 10(14), 3313-3324.
Refrences
Akdag, H. C., & Zineldin, M. (2011). Strategic positioning and quality determinants in banking service. The TQM Journal, 23(4), 446-457. https://doi.org/10.1108/17542731111139518
Al-alak, B. A., & Tarabieh, S. M. Z. A. (2011). Gaining competitive advantage and organizational performance through customer orientation, innovation differentiation and marketing differentiation. International Journal of Economics and Management Sciences, 1(5), 80-91.
Alkhamis, F. A. (2018). The mediating role of employee job performance in the impact of open book management dimensions on customer satisfaction. Verslas: teorija ir praktika, 19(1), 157-165. https://doi.org/10.3846/btp.2018.16
Ashour, M. (2011). Investigating market orientation influences on achieving competitive advantage within Jordanian mobile telecommunication industry (behaviour-attitudinal perspective). International Journal of E-business and E-government Studies, 3(1), 99-108.
Askariazad, M. H., & Babakhani, N. (2015). An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context. Journal of Business & Industrial Marketing, 30(1), 17-31. https://doi.org/10.1108/jbim-07-2011-0093
Asomaning, R., & Abdulai, A. (2015). An empirical evidence of the market orientation–market performance relationship in Ghanaian small businesses. Educational Research International, 4(2), 69-86.
Bagozzi, R.P. & Yi, Y. (1988). On the evaluation of structural equation model. Journal of Academy of Marketing Science, 16, 74–94.
Baker, W. E., & Sinkula, J. M. (2005). Market orientation and the new product paradox. Journal of Product Innovation Management, 22(6), 483-502. https://doi.org/10.1111/j.1540-5885.2005.00145.x
Bao, Y., Fong, E., Landry, T. D., & Zhou, K. Z. (2015). Strategic consensus of market orientation: a transitional economy perspective. Journal of Strategic Marketing, 23(4), 364-378.
Bick, G., Abratt, R., & Moller, D. (2010). Customer service expectations in retail banking in Africa. South African Journal of Business Management, 41(2), 13-27. https://doi.org/10.1080/0965254x.2014.970214
Boso, N., Cadogan, J. W., & Story, V. M. (2012). Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital. International Business Review, 21(4), 667-681. https://doi.org/10.1007/978-3-319-50008-9_43
Brown, G. K. (2003). The impact of market orientation and its strategic antecedents on business performance: Replication, corroboration, and extension of recent structural equation results. PhD, Thammasat University, Bangkok, Thailand.
Carlos Pinho, J., Paula Rodrigues, A., & Dibb, S. (2014). The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations. Journal of Management Development, 33(4), 374-398. https://doi.org/10.1108/jmd-03-2013-0036
Chau, P.Y.K. & Hu, P.J.H. (2001). Information technology acceptance by individual professional: A model comparison approach. Decision Sciences, 32(4), 699–719. https://doi.org/10.1111/j.1540-5915.2001.tb00978.x
Chowdhury, M. M. H. (2011). Ethical issues as competitive advantage for bank management. Humanomics, 27(2), 109-120. https://doi.org/10.1108/08288661111135117
Deshpande, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis. The Journal of Marketing, 57(1), 23-37. https://doi.org/10.4135/9781452231426.n4
Draheim, D. (2010). Business process excellence. Business Process Technology, 11-43. https://doi.org/10.1007/978-3-642-01588-5_2
Elkington, J. (2004). Enter the triple bottom line. The triple bottom line: Does it all add up, vol 11, n. 12. Online: http://www. johnelkington. com, 1-16.
Evans, J., Bridson, K., Byrom, J., & Medway, D. (2005). The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance. Paper presented at the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005), Fremantle, Australia.
Gudjonsson, S., Kristinsson, K., Gylfason, H. F., & Minelgaite, I. (2020). Female advantage? Management and financial performance in microfinance. Business: Theory and Practice, 21(1), 83-91. https://doi.org/10.3846/btp.2020.11354
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Sixth ed.). United State of America: Pearson prentice hall.
Hunitie, M. (2018). Impact of strategic leadership on strategic competitive advantage through strategic thinking and strategic planning: a bi-meditational research. Verslas: teorija ir praktika, 19(1), 322-330. https://doi.org/10.3846/btp.2018.32
Harangus, D. (2011). Promoting banking products in the context of the digital economy. Bulletin of University of Agricultural Sciences and Veterinary Medicine, 68(2), 85-89.
Henderson, S. (2011). The development of competitive advantage through sustainable event management. Worldwide Hospitality and Tourism Themes, 3(3), 245-257. https://doi.org/10.1201/9781315116853-7
Ho, L. A. (2011). Meditation, learning, organizational innovation and performance. Industrial Management & Data Systems, 111(1), 113-131. https://doi.org/10.1108/02635571111099758
Ho, R. (2006). Handbook of univariate and multivariate data analysis and interpretation with SPSS. United States of America: Chapman & Hall/CRC, Taylor & Francis Group. https://doi.org/10.1201/9781420011111
Homburg, C., Müller, M., & Klarmann, M. (2011). When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation. Journal of the Academy of Marketing Science, 39(6), 795-812. https://doi.org/10.1007/s11747-010-0220-7
Hsieh, M. H., Tsai, K. H., & Wang, J. R. (2008). The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship. Industrial Marketing Management, 37(5), 580-592. https://doi.org/10.1016/j.indmarman.2007.03.003
Ioannou, I. (2008). Building competitive advantage through market orientation: A strategic solution for LCSB in the new European Union banking environment. PhD, Middlesex University, London, UK. https://doi.org/10.1108/sd-08-2013-0057
Jandaghi, G., Seresht, M. N., Mokhles, A., & Kharazi, H. (2011). Market-orientation and its impact on the performance of Asia insurance company in Kerman province. Journal of Contemporary Business Studies, 2(7), 49-57. https://doi.org/10.22610/jebs.v3i1.249
Jangl, P. (2016). Model of market orientation of high-tech firms in Germany: validation study. Verslas: teorija ir praktika, 17(3), 216-224. https://doi.org/10.3846/btp.2016.643
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications. https://doi.org/10.1080/10705511.2012.687667
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. The Journal of Marketing, 54(2), 1-18. https://doi.org/10.4135/9781452231426.n2
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16-30. https://doi.org/10.1509/jm.75.1.16
Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44(1), 28-37. https://doi.org/10.1016/j.ijhm.2014.09.008
Li, J. J., & Zhou, K. Z. (2010). How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation. Journal of Business Research, 63(8), 856-862. https://doi.org/10.1016/j.jbusres.2009.06.011
Mahmoud, M. A., & Hinson, R. E. (2012). Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski's framework. International Journal of Public Sector Management, 25(2), 88-102. https://doi.org/10.1108/09513551211223758
Mazaira, A., Gonzalez, E., & Avendano, R. (2003). The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case. Marketing Intelligence & Planning, 21(4), 220-229. https://doi.org/10.1108/02634500310480103
Megicks, P., & Warnaby, G. (2008). Market orientation and performance in small independent retailers in the UK. The International Review of Retail, Distribution and Consumer Research, 18(1), 105-119. https://doi.org/10.1080/09593960701778192
Mandal, S. (2017). An empirical competence-capability model of supply chain resilience. International Journal of Disaster Resilience in the Built Environment. https://doi.org/10.1108/ijdrbe-02-2015-0003
Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73. https://doi.org/10.1177/0092070305281090
Merlo, O., & Auh, S. (2009). The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance. Marketing Letters, 20(3), 295-311. https://doi.org/10.1007/s11002-009-9072-7
Mohammad, A. A. (2020). The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership. Business: Theory and Practice, 21(1), 30-38. https://doi.org/10.3846/btp.2020.11617
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 45(4), 20-35. https://doi.org/10.4135/9781452231426.n3
Njoya, E. T., & Niemeier, H.-M. (2011). Do dedicated low-cost passenger terminals create competitive advantages for airports? Research in Transportation Business & Management, 1(1), 55-61. https://doi.org/10.1016/j.rtbm.2011.06.005
Nunnally, J.C. & Bernstein, I.H. (1994). Psychometric Theory. New York: McGraw-Hill.
Ofoegbu, O. E., & AKANBI, P. A. (2012). The Role of Market Orientation on the Perceived Performance of a Manufacturing Firm in Nigeria. European Journal of Business and Management, 4(20), 18-27.
Olander Roese, M. (2014). From powerpoints to reality-managing strategic change in the paper packaging industry. Doctoral dissertation, Lund University, Sweden.
Ozturan, P., Ozsomer, A., & Pieters, R. (2014). The role of market orientation in advertising spending during economic collapse: The case of Turkey in 2001. Journal of Marketing Research, 51(2), 139-152. https://doi.org/10.1509/jmr.11.0528
Porter, M. E. (1985). Competitive advantage. NY: Free Press.
Prajogo, D. I., & McDermott, P. (2011). Examining competitive priorities and competitive advantage in service organisations using importance-performance analysis matrix. Managing Service Quality, 21(5), 465-483. https://doi.org/10.1108/09604521111159780
Ramayah, T., Samat, N., & Lo, M. C. (2011). Market orientation, service quality and organizational performance in service organizations in Malaysia. Asia-Pacific Journal of Business Administration, 3(1), 8-27. https://doi.org/10.1108/17574321111116379
Remeikienė, R., Gasparėnienė, L., & Sadeckas, A. (2019). The determinants of the competitiveness of Lithuanian export: macroeconomic approach. Business: Theory and Practice, 20, 170-178. https://doi.org/10.3846/btp.2019.16
Rodriguez, M., Ajjan, H., & Peterson, R. M. (2014). CRM/Social media technology: Impact on customer orientation process and organizational sales performance. Journal of Marketing Development and Competitiveness, 8(1), 85-97. https://doi.org/10.1007/978-3-319-10951-0_233
Rodriguez-Pinto, J., Carbonell, P., & Rodriguez-Escudero, A. I. (2011). Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance. International Journal of Research in Marketing, 28(2), 145-154. https://doi.org/10.1016/j.ijresmar.2011.02.001
Safarnia, H., Akbari, Z., & Abbasi, A. (2011). Review of market orientation and competitive advantage in the industrial estates companies (Kerman, Iran): Appraisal of model by AMOS graphics. World Journal of Social Sciences, 1(5), 132-150.
Sanda, A. O., Binuyo, A. O., & Oduyoye, O. O. (2013). Analysis of ICT cost efficiency and corporate performance: A case study of business units of universities in south west Nigeria. International Journal of Accounting Research, 1(3), 47-55.
Savitri, E. (2018). Relationship between family ownership, agency costs towards financial performance and business strategy as mediation. Verslas: teorija ir praktika, 19(1), 49-58. https://doi.org/10.3846/btp.2018.06
Saxe, R., & Weitz, B. A. (1982). The SOCO scale: A measure of the customer orientation of salespeople. Journal of Marketing Research, 19(3), 343-351. https://doi.org/10.2307/3151568
Schumacker, R., & Lomax, R. G. (2010). A beginner's guide to Structural Equation Modeling (Third ed.). New York: Routledge: Taylor & Francis Group.
Singh, R. (2009). Mind the gap: Unlocking the relationship between market-orientation and service performance. Library Review, 58(1), 28-43. https://doi.org/10.1108/00242530910928915
Slaper, T. F., & Hall, T. J. (2011). The triple bottom line: What is it and how does it work. Indiana Business Re-view, 86(1), 4-8.
Sorensen, H. E. (2009). Why competitors matter for market orientation. European Journal of Marketing, 43(5/6), 735-761. https://doi.org/10.1108/03090560910947025
Stiglingh, M. (2014). A measuring instrument to evaluate e-service quality in a revenue authority setting. Public Relations Review, 40(2), 216-225. https://doi.org/10.1016/j.pubrev.2013.12.001
Tarabieh, S. M. Z. & Ahmad, Z. A. (2015). The impact of customer orientation and supplementary services in gaining competitive advantage and organizational performance in the Jordanian banking industry. International Review of Social Sciences, 3(2), 47-59.
Tarabieh, S. M., Ahmad, Z. A., & Siron, R. (2015). The synergistic impact of customer orientation and supplementary services on competitive advantage and organizational performance (pilot survey). International Review of Management and Business Research, 4(2), 484-498.
Tarabieh, S. M. (2017). The synergistic impact of social media and traditional media on purchase decisions: The mediating role of brand loyalty. International Review of Management and Marketing, 7(5), 51-62.
Taylor, C. R., Kim, K. H., Ko, E., Park, M. H., Kim, D. R., & Moon, H. I. (2008). Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry. Industrial Marketing Management, 37(7), 825-832. https://doi.org/10.1016/j.indmarman.2008.03.006
Tsiotsou, R. H., & Vlachopoulou, M. (2011). Understanding the effects of market orientation and e-marketing on service performance. Marketing Intelligence & Planning, 29(2), 141-155. https://doi.org/10.1108/02634501111117593
Ussahawanitchakit, P. (2017). Activity-based costing of canned and processed foods businesses in Thailand: effects on organizational development, business competitiveness and corporate success. Verslas: teorija ir praktika, 18(1), 215-225. https://doi.org/10.3846/btp.2017.023
Wong, H. K., & Ellis, P. D. (2007). Is market orientation affected by the product life cycle? Journal of World Business, 42(2), 145-156. https://doi.org/10.1016/j.jwb.2007.02.001
Zebal, M. A., & Goodwin, D. R. (2012). Market orientation and performance in private universities. Marketing Intelligence & Planning, 30(3), 339-357. https://doi.org/10.1108/02634501211226302
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070. https://doi.org/10.1016/j.jbusres.2008.10.001
Al-alak, B. A., & Tarabieh, S. M. Z. A. (2011). Gaining competitive advantage and organizational performance through customer orientation, innovation differentiation and marketing differentiation. International Journal of Economics and Management Sciences, 1(5), 80-91.
Alkhamis, F. A. (2018). The mediating role of employee job performance in the impact of open book management dimensions on customer satisfaction. Verslas: teorija ir praktika, 19(1), 157-165. https://doi.org/10.3846/btp.2018.16
Ashour, M. (2011). Investigating market orientation influences on achieving competitive advantage within Jordanian mobile telecommunication industry (behaviour-attitudinal perspective). International Journal of E-business and E-government Studies, 3(1), 99-108.
Askariazad, M. H., & Babakhani, N. (2015). An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context. Journal of Business & Industrial Marketing, 30(1), 17-31. https://doi.org/10.1108/jbim-07-2011-0093
Asomaning, R., & Abdulai, A. (2015). An empirical evidence of the market orientation–market performance relationship in Ghanaian small businesses. Educational Research International, 4(2), 69-86.
Bagozzi, R.P. & Yi, Y. (1988). On the evaluation of structural equation model. Journal of Academy of Marketing Science, 16, 74–94.
Baker, W. E., & Sinkula, J. M. (2005). Market orientation and the new product paradox. Journal of Product Innovation Management, 22(6), 483-502. https://doi.org/10.1111/j.1540-5885.2005.00145.x
Bao, Y., Fong, E., Landry, T. D., & Zhou, K. Z. (2015). Strategic consensus of market orientation: a transitional economy perspective. Journal of Strategic Marketing, 23(4), 364-378.
Bick, G., Abratt, R., & Moller, D. (2010). Customer service expectations in retail banking in Africa. South African Journal of Business Management, 41(2), 13-27. https://doi.org/10.1080/0965254x.2014.970214
Boso, N., Cadogan, J. W., & Story, V. M. (2012). Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital. International Business Review, 21(4), 667-681. https://doi.org/10.1007/978-3-319-50008-9_43
Brown, G. K. (2003). The impact of market orientation and its strategic antecedents on business performance: Replication, corroboration, and extension of recent structural equation results. PhD, Thammasat University, Bangkok, Thailand.
Carlos Pinho, J., Paula Rodrigues, A., & Dibb, S. (2014). The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations. Journal of Management Development, 33(4), 374-398. https://doi.org/10.1108/jmd-03-2013-0036
Chau, P.Y.K. & Hu, P.J.H. (2001). Information technology acceptance by individual professional: A model comparison approach. Decision Sciences, 32(4), 699–719. https://doi.org/10.1111/j.1540-5915.2001.tb00978.x
Chowdhury, M. M. H. (2011). Ethical issues as competitive advantage for bank management. Humanomics, 27(2), 109-120. https://doi.org/10.1108/08288661111135117
Deshpande, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis. The Journal of Marketing, 57(1), 23-37. https://doi.org/10.4135/9781452231426.n4
Draheim, D. (2010). Business process excellence. Business Process Technology, 11-43. https://doi.org/10.1007/978-3-642-01588-5_2
Elkington, J. (2004). Enter the triple bottom line. The triple bottom line: Does it all add up, vol 11, n. 12. Online: http://www. johnelkington. com, 1-16.
Evans, J., Bridson, K., Byrom, J., & Medway, D. (2005). The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance. Paper presented at the Australian and New Zealand Marketing Academy Conference (ANZMAC 2005), Fremantle, Australia.
Gudjonsson, S., Kristinsson, K., Gylfason, H. F., & Minelgaite, I. (2020). Female advantage? Management and financial performance in microfinance. Business: Theory and Practice, 21(1), 83-91. https://doi.org/10.3846/btp.2020.11354
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Sixth ed.). United State of America: Pearson prentice hall.
Hunitie, M. (2018). Impact of strategic leadership on strategic competitive advantage through strategic thinking and strategic planning: a bi-meditational research. Verslas: teorija ir praktika, 19(1), 322-330. https://doi.org/10.3846/btp.2018.32
Harangus, D. (2011). Promoting banking products in the context of the digital economy. Bulletin of University of Agricultural Sciences and Veterinary Medicine, 68(2), 85-89.
Henderson, S. (2011). The development of competitive advantage through sustainable event management. Worldwide Hospitality and Tourism Themes, 3(3), 245-257. https://doi.org/10.1201/9781315116853-7
Ho, L. A. (2011). Meditation, learning, organizational innovation and performance. Industrial Management & Data Systems, 111(1), 113-131. https://doi.org/10.1108/02635571111099758
Ho, R. (2006). Handbook of univariate and multivariate data analysis and interpretation with SPSS. United States of America: Chapman & Hall/CRC, Taylor & Francis Group. https://doi.org/10.1201/9781420011111
Homburg, C., Müller, M., & Klarmann, M. (2011). When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation. Journal of the Academy of Marketing Science, 39(6), 795-812. https://doi.org/10.1007/s11747-010-0220-7
Hsieh, M. H., Tsai, K. H., & Wang, J. R. (2008). The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship. Industrial Marketing Management, 37(5), 580-592. https://doi.org/10.1016/j.indmarman.2007.03.003
Ioannou, I. (2008). Building competitive advantage through market orientation: A strategic solution for LCSB in the new European Union banking environment. PhD, Middlesex University, London, UK. https://doi.org/10.1108/sd-08-2013-0057
Jandaghi, G., Seresht, M. N., Mokhles, A., & Kharazi, H. (2011). Market-orientation and its impact on the performance of Asia insurance company in Kerman province. Journal of Contemporary Business Studies, 2(7), 49-57. https://doi.org/10.22610/jebs.v3i1.249
Jangl, P. (2016). Model of market orientation of high-tech firms in Germany: validation study. Verslas: teorija ir praktika, 17(3), 216-224. https://doi.org/10.3846/btp.2016.643
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications. https://doi.org/10.1080/10705511.2012.687667
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. The Journal of Marketing, 54(2), 1-18. https://doi.org/10.4135/9781452231426.n2
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16-30. https://doi.org/10.1509/jm.75.1.16
Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44(1), 28-37. https://doi.org/10.1016/j.ijhm.2014.09.008
Li, J. J., & Zhou, K. Z. (2010). How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation. Journal of Business Research, 63(8), 856-862. https://doi.org/10.1016/j.jbusres.2009.06.011
Mahmoud, M. A., & Hinson, R. E. (2012). Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski's framework. International Journal of Public Sector Management, 25(2), 88-102. https://doi.org/10.1108/09513551211223758
Mazaira, A., Gonzalez, E., & Avendano, R. (2003). The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case. Marketing Intelligence & Planning, 21(4), 220-229. https://doi.org/10.1108/02634500310480103
Megicks, P., & Warnaby, G. (2008). Market orientation and performance in small independent retailers in the UK. The International Review of Retail, Distribution and Consumer Research, 18(1), 105-119. https://doi.org/10.1080/09593960701778192
Mandal, S. (2017). An empirical competence-capability model of supply chain resilience. International Journal of Disaster Resilience in the Built Environment. https://doi.org/10.1108/ijdrbe-02-2015-0003
Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73. https://doi.org/10.1177/0092070305281090
Merlo, O., & Auh, S. (2009). The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance. Marketing Letters, 20(3), 295-311. https://doi.org/10.1007/s11002-009-9072-7
Mohammad, A. A. (2020). The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership. Business: Theory and Practice, 21(1), 30-38. https://doi.org/10.3846/btp.2020.11617
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 45(4), 20-35. https://doi.org/10.4135/9781452231426.n3
Njoya, E. T., & Niemeier, H.-M. (2011). Do dedicated low-cost passenger terminals create competitive advantages for airports? Research in Transportation Business & Management, 1(1), 55-61. https://doi.org/10.1016/j.rtbm.2011.06.005
Nunnally, J.C. & Bernstein, I.H. (1994). Psychometric Theory. New York: McGraw-Hill.
Ofoegbu, O. E., & AKANBI, P. A. (2012). The Role of Market Orientation on the Perceived Performance of a Manufacturing Firm in Nigeria. European Journal of Business and Management, 4(20), 18-27.
Olander Roese, M. (2014). From powerpoints to reality-managing strategic change in the paper packaging industry. Doctoral dissertation, Lund University, Sweden.
Ozturan, P., Ozsomer, A., & Pieters, R. (2014). The role of market orientation in advertising spending during economic collapse: The case of Turkey in 2001. Journal of Marketing Research, 51(2), 139-152. https://doi.org/10.1509/jmr.11.0528
Porter, M. E. (1985). Competitive advantage. NY: Free Press.
Prajogo, D. I., & McDermott, P. (2011). Examining competitive priorities and competitive advantage in service organisations using importance-performance analysis matrix. Managing Service Quality, 21(5), 465-483. https://doi.org/10.1108/09604521111159780
Ramayah, T., Samat, N., & Lo, M. C. (2011). Market orientation, service quality and organizational performance in service organizations in Malaysia. Asia-Pacific Journal of Business Administration, 3(1), 8-27. https://doi.org/10.1108/17574321111116379
Remeikienė, R., Gasparėnienė, L., & Sadeckas, A. (2019). The determinants of the competitiveness of Lithuanian export: macroeconomic approach. Business: Theory and Practice, 20, 170-178. https://doi.org/10.3846/btp.2019.16
Rodriguez, M., Ajjan, H., & Peterson, R. M. (2014). CRM/Social media technology: Impact on customer orientation process and organizational sales performance. Journal of Marketing Development and Competitiveness, 8(1), 85-97. https://doi.org/10.1007/978-3-319-10951-0_233
Rodriguez-Pinto, J., Carbonell, P., & Rodriguez-Escudero, A. I. (2011). Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance. International Journal of Research in Marketing, 28(2), 145-154. https://doi.org/10.1016/j.ijresmar.2011.02.001
Safarnia, H., Akbari, Z., & Abbasi, A. (2011). Review of market orientation and competitive advantage in the industrial estates companies (Kerman, Iran): Appraisal of model by AMOS graphics. World Journal of Social Sciences, 1(5), 132-150.
Sanda, A. O., Binuyo, A. O., & Oduyoye, O. O. (2013). Analysis of ICT cost efficiency and corporate performance: A case study of business units of universities in south west Nigeria. International Journal of Accounting Research, 1(3), 47-55.
Savitri, E. (2018). Relationship between family ownership, agency costs towards financial performance and business strategy as mediation. Verslas: teorija ir praktika, 19(1), 49-58. https://doi.org/10.3846/btp.2018.06
Saxe, R., & Weitz, B. A. (1982). The SOCO scale: A measure of the customer orientation of salespeople. Journal of Marketing Research, 19(3), 343-351. https://doi.org/10.2307/3151568
Schumacker, R., & Lomax, R. G. (2010). A beginner's guide to Structural Equation Modeling (Third ed.). New York: Routledge: Taylor & Francis Group.
Singh, R. (2009). Mind the gap: Unlocking the relationship between market-orientation and service performance. Library Review, 58(1), 28-43. https://doi.org/10.1108/00242530910928915
Slaper, T. F., & Hall, T. J. (2011). The triple bottom line: What is it and how does it work. Indiana Business Re-view, 86(1), 4-8.
Sorensen, H. E. (2009). Why competitors matter for market orientation. European Journal of Marketing, 43(5/6), 735-761. https://doi.org/10.1108/03090560910947025
Stiglingh, M. (2014). A measuring instrument to evaluate e-service quality in a revenue authority setting. Public Relations Review, 40(2), 216-225. https://doi.org/10.1016/j.pubrev.2013.12.001
Tarabieh, S. M. Z. & Ahmad, Z. A. (2015). The impact of customer orientation and supplementary services in gaining competitive advantage and organizational performance in the Jordanian banking industry. International Review of Social Sciences, 3(2), 47-59.
Tarabieh, S. M., Ahmad, Z. A., & Siron, R. (2015). The synergistic impact of customer orientation and supplementary services on competitive advantage and organizational performance (pilot survey). International Review of Management and Business Research, 4(2), 484-498.
Tarabieh, S. M. (2017). The synergistic impact of social media and traditional media on purchase decisions: The mediating role of brand loyalty. International Review of Management and Marketing, 7(5), 51-62.
Taylor, C. R., Kim, K. H., Ko, E., Park, M. H., Kim, D. R., & Moon, H. I. (2008). Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry. Industrial Marketing Management, 37(7), 825-832. https://doi.org/10.1016/j.indmarman.2008.03.006
Tsiotsou, R. H., & Vlachopoulou, M. (2011). Understanding the effects of market orientation and e-marketing on service performance. Marketing Intelligence & Planning, 29(2), 141-155. https://doi.org/10.1108/02634501111117593
Ussahawanitchakit, P. (2017). Activity-based costing of canned and processed foods businesses in Thailand: effects on organizational development, business competitiveness and corporate success. Verslas: teorija ir praktika, 18(1), 215-225. https://doi.org/10.3846/btp.2017.023
Wong, H. K., & Ellis, P. D. (2007). Is market orientation affected by the product life cycle? Journal of World Business, 42(2), 145-156. https://doi.org/10.1016/j.jwb.2007.02.001
Zebal, M. A., & Goodwin, D. R. (2012). Market orientation and performance in private universities. Marketing Intelligence & Planning, 30(3), 339-357. https://doi.org/10.1108/02634501211226302
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070. https://doi.org/10.1016/j.jbusres.2008.10.001