How to cite this paper
Giyahi, Y. (2012). An empirical study to detect effective factors to increase number of moviegoers.Management Science Letters , 2(4), 1349-1358.
Refrences
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Greenwald, S. R. & Landry, P. (2009). The Business of Film. Lone Eagle, New York
Hawkins, D. L. & Mothers Baugh, D. L. & Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy. Mc-Graw Hill, New York
Hossein-Nejad, M. A. (2011). More Comprehensive Outlook to the Subject of Economy and Cinema. Farabi Cinema Foundation Quarterly (Economy and Cinema), 17th, 2, 66 (Spring), 7-20
Karimzadeh, A. (2006). Multiplex. MA student of Architecture, Islamic Azad University of Mashhad Branch
Kerrigan, F. & Fraster, P. & Ozbigin, M. (2004). Arts Marketing. Butterworth – Heinemann, Oxford.
Kerrigan, F. (2010). Film Marketing. Butterworth – Heinemann, UK
Levison, L. (2010). Filmmakers and Financing: Business Plans for Independents. Focal Press, USA
Lovell, A. & Gianluca, S. (2009). Cinema Entertainment: Essays on Audiences, Films and Film Makers. Mc-Graw Hill, New York
Marich, R. (2009). Marketing to Moviegoers: A Handle Book of Strategies and Tactics. Southern Illinois University Press, USA
Mehrabi, Z. (2011). Marketing film, each film requires its own specific marketing. Farabi Cinema Foundation (Economy and Cinema), 66, 123-136.
Mokhber, M. (2011). Prerequisites of development of film industry and Iran visual products. Farabi Cinematic Foundation Quarterly (Economy and Cinema), 66, 63-72.
Mudie, P. & Pirrie, A. (2006). Service Marketing Management. Butterworth – Heinemann, USA.
Razavi Tousi, S.M. & Ehsani, M. (2010). Study of Welcome of People to the Best-Selling Films of History of Iranian Cinema. Cultural-Research Letter, 9, 89-113.
Shoja’Nouri, A. (2011). How wheel of cinema industry revolves?. Farabi Cinema Foundation (Economy and Cinema), 66, 73-92
Squire, J. E. (2006). The Movie Business Book. Simon & Schuster, USA
Thompson, K. & Bordwell, D. (2010). Film History: An Introduction. Mc-Graw Hill International Edition, Singapore
Ulin, J. C. (2010). The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World. Focal Press, USA.
Atebaei, M. (2003). Statistical report from economic situation of world cinema in 2002, Cinema saving strategy: multiplex. Film, 298, 130-131.
Bichranloo, A. (2008). Study of international participation of Iranian cinema from cinema activists and experts point of view. Cultural–Research Letter, 9(4), 71-93.
Bichranloo, A. (2010). Iranian cinema in contrast to video, TV and satellite. Cultural–Research Letter, 11(9), 9-34.
Finney, A. (2010). The International Film Business: A Market Guide beyond Hollywood. Rutledge, New York
Geraeinejad, G.R., Hadinejad, M. & Bakhtiari, A. (2010). Study and analysis of effective factors on Iranian cinema demand. Cultural-Research Letter, 11(9), 147-179.
Goharpour, H. (2010). Development of Cinema, is not a unidirectional development. Ayneh Khiyal, 12, 80-86
Greenwald, S. R. & Landry, P. (2009). The Business of Film. Lone Eagle, New York
Hawkins, D. L. & Mothers Baugh, D. L. & Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy. Mc-Graw Hill, New York
Hossein-Nejad, M. A. (2011). More Comprehensive Outlook to the Subject of Economy and Cinema. Farabi Cinema Foundation Quarterly (Economy and Cinema), 17th, 2, 66 (Spring), 7-20
Karimzadeh, A. (2006). Multiplex. MA student of Architecture, Islamic Azad University of Mashhad Branch
Kerrigan, F. & Fraster, P. & Ozbigin, M. (2004). Arts Marketing. Butterworth – Heinemann, Oxford.
Kerrigan, F. (2010). Film Marketing. Butterworth – Heinemann, UK
Levison, L. (2010). Filmmakers and Financing: Business Plans for Independents. Focal Press, USA
Lovell, A. & Gianluca, S. (2009). Cinema Entertainment: Essays on Audiences, Films and Film Makers. Mc-Graw Hill, New York
Marich, R. (2009). Marketing to Moviegoers: A Handle Book of Strategies and Tactics. Southern Illinois University Press, USA
Mehrabi, Z. (2011). Marketing film, each film requires its own specific marketing. Farabi Cinema Foundation (Economy and Cinema), 66, 123-136.
Mokhber, M. (2011). Prerequisites of development of film industry and Iran visual products. Farabi Cinematic Foundation Quarterly (Economy and Cinema), 66, 63-72.
Mudie, P. & Pirrie, A. (2006). Service Marketing Management. Butterworth – Heinemann, USA.
Razavi Tousi, S.M. & Ehsani, M. (2010). Study of Welcome of People to the Best-Selling Films of History of Iranian Cinema. Cultural-Research Letter, 9, 89-113.
Shoja’Nouri, A. (2011). How wheel of cinema industry revolves?. Farabi Cinema Foundation (Economy and Cinema), 66, 73-92
Squire, J. E. (2006). The Movie Business Book. Simon & Schuster, USA
Thompson, K. & Bordwell, D. (2010). Film History: An Introduction. Mc-Graw Hill International Edition, Singapore
Ulin, J. C. (2010). The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World. Focal Press, USA.