How to cite this paper
Mohammadian, M., Nedaei, A & Giyahi, Y. (2012). Developing strategies to promote the Iranian international film market.Management Science Letters , 2(3), 869-876.
Refrences
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Greenwald, S. R. & Landry, P. (2009). The business of film. Lone Eagle. USA.
Goldbaltt, J. (2002). Special Events. 3th ed., John Wiley. New York.
Hoyle, L. H. (2002). Event marketing: how to successfully promote events, festivals, conventions, and expositions. Wiley. NewYork.
Kerrigan, F. (2010). Film marketing. Elsevier Butterworth-Heinemann. UK.
Kotler, Ph. & Armstrong, G. (2008). Principles of marketing. 12th ed. Pearson Education. USA.
Krejcie, R. V. & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement. 30, 607-610.
Lieberman, Al & Esgate, P. (2002). The entertainment revolution: bringing the moguls, the media & the magic to the world. Financial Times/Prientice Hall. New Jersey.
Marich, R. (2009). Marketing to moviegoers: a handbook of strategies and tactics. 2nd ed., Southern Illinois University Press. USA.
Rutherford Silvers, J. (2004). Professional event coordination. John Wiley. Canada.
Skinner, B. E. & Rukavina, V. (2003). Event sponsorship. John Wiley. Canada.
Squire, J. E. (2006). The movie business book (3th). Simon & Schuster. USA.
Thompson, K. & Bordwell, D. (2010). Film history: An introduction, 3rd ed. McGraw Hill international edition. Singapore.
Yager, F. & Yager, J. (2009). Career opportunities in film industry. 2nd ed, Ferguson. New York.
Yeoman, L. & Robertson, M. & Ali-Knight, J. & Drummand, S. & McMahon Beattie, U. (2004). Festival and events management: An international arts and culture perspective. Elsevier Butterworth-Hienemann. Oxford.
Greenwald, S. R. & Landry, P. (2009). The business of film. Lone Eagle. USA.
Goldbaltt, J. (2002). Special Events. 3th ed., John Wiley. New York.
Hoyle, L. H. (2002). Event marketing: how to successfully promote events, festivals, conventions, and expositions. Wiley. NewYork.
Kerrigan, F. (2010). Film marketing. Elsevier Butterworth-Heinemann. UK.
Kotler, Ph. & Armstrong, G. (2008). Principles of marketing. 12th ed. Pearson Education. USA.
Krejcie, R. V. & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement. 30, 607-610.
Lieberman, Al & Esgate, P. (2002). The entertainment revolution: bringing the moguls, the media & the magic to the world. Financial Times/Prientice Hall. New Jersey.
Marich, R. (2009). Marketing to moviegoers: a handbook of strategies and tactics. 2nd ed., Southern Illinois University Press. USA.
Rutherford Silvers, J. (2004). Professional event coordination. John Wiley. Canada.
Skinner, B. E. & Rukavina, V. (2003). Event sponsorship. John Wiley. Canada.
Squire, J. E. (2006). The movie business book (3th). Simon & Schuster. USA.
Thompson, K. & Bordwell, D. (2010). Film history: An introduction, 3rd ed. McGraw Hill international edition. Singapore.
Yager, F. & Yager, J. (2009). Career opportunities in film industry. 2nd ed, Ferguson. New York.
Yeoman, L. & Robertson, M. & Ali-Knight, J. & Drummand, S. & McMahon Beattie, U. (2004). Festival and events management: An international arts and culture perspective. Elsevier Butterworth-Hienemann. Oxford.