How to cite this paper
Propheto, A., Kartini, D., Sucherly, S & Oesman, Y. (2020). Marketing performance as implication of brand image mediated by trust.Management Science Letters , 10(4), 741-746.
Refrences
Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of marketing research, 29(1), 18-34.
Clark, B. H. (1999). Marketing performance measures: History and interrelationships. Journal of Marketing Management, 15(8), 711-732.
Cuffaro, N., & Di Giacinto, M. (2015). Credence goods, consumers’ trust in regulation and high quality exports. Bio-based and Applied Economics Journal, 4(1050-2016-85715), 179-197.
Davidson, L., McNeill, L., & Ferguson, S. (2007). Magazine communities: brand community formation in magazine con-sumption. International Journal of Sociology and Social Policy, 27(5/6), 208-220.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of marketing, 51(2), 11-27.
Fianto, A. Y. A., Hadiwidjojo, D., & Aisjah, S. (2014). The influence of brand image on purchase behaviour through brand trust. Business Management and Strategy, 5(2), 58.
Flavián, C., Guinaliu, M., & Torres, E. (2005). The influence of corporate image on consumer trust: A comparative analy-sis in traditional versus internet banking. Internet Research, 15(4), 447-470.
Hawkins, I. D., Best, J. R., & Coney, A. K. (2003). Consumer Behaviour Building Marketing Stratergy.
Hubanic, A., & Hubanic, V. (2009). Brand identity and brand image a case study of Nordstan brand. University Of Gothenburg School Of Business, Economics And Law.
Ishak, A., & Luthfi, Z. (2011). Pengaruh kepuasan dan kepercayaan konsumen terhadap loyalitas: Studi tentang peran me-diasi switching costs. Jurnal Fakultas Hukum UII, 15(1).
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of market-ing, 57(1), 1-22.
Lau, G. T., & Lee, S. H. (1999). Consumers' trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4(4), 341-370.
Wardoyo, M. (2014). pengaruh kinerja promosi dan kerelasian mahasiswa terhadap citra. Sosiohumaniora, 16(1), 64-69.
Muniz, A. M., & O'guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of market-ing, 58(3), 20-38.
Schwab, K., & Sala-i-Martin, X. (2016). The Global Competitiveness Report 2016–2017. World Economic Forum Re-ports 2016. http://doi.org/92-95044-35-5
Sutarso, Y., Halim , R. E., Balqiah, T. E., & Tjiptoherijanto, P. ( 2017). The Role of Co-creation Activities, Trust and Gender on Higher Education Marketing Performance. European Research Studies Journal Volume XX, Issue 3A,, 825-845.
Tsai, M. T., Chin, C. W., & Chen, C. C. (2010). The effect of trust belief and salesperson's expertise on consumer's inten-tion to purchase nutraceuticals: Applying the theory of reasoned action. Social Behavior and Personality: an interna-tional journal, 38(2), 273-287.
Ulaga, W., & Eggert, A. (2005). Relationship value in business markets: the construct and its dimensions. Journal of Business-to-business Marketing, 12(1), 73-99.
Clark, B. H. (1999). Marketing performance measures: History and interrelationships. Journal of Marketing Management, 15(8), 711-732.
Cuffaro, N., & Di Giacinto, M. (2015). Credence goods, consumers’ trust in regulation and high quality exports. Bio-based and Applied Economics Journal, 4(1050-2016-85715), 179-197.
Davidson, L., McNeill, L., & Ferguson, S. (2007). Magazine communities: brand community formation in magazine con-sumption. International Journal of Sociology and Social Policy, 27(5/6), 208-220.
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of marketing, 51(2), 11-27.
Fianto, A. Y. A., Hadiwidjojo, D., & Aisjah, S. (2014). The influence of brand image on purchase behaviour through brand trust. Business Management and Strategy, 5(2), 58.
Flavián, C., Guinaliu, M., & Torres, E. (2005). The influence of corporate image on consumer trust: A comparative analy-sis in traditional versus internet banking. Internet Research, 15(4), 447-470.
Hawkins, I. D., Best, J. R., & Coney, A. K. (2003). Consumer Behaviour Building Marketing Stratergy.
Hubanic, A., & Hubanic, V. (2009). Brand identity and brand image a case study of Nordstan brand. University Of Gothenburg School Of Business, Economics And Law.
Ishak, A., & Luthfi, Z. (2011). Pengaruh kepuasan dan kepercayaan konsumen terhadap loyalitas: Studi tentang peran me-diasi switching costs. Jurnal Fakultas Hukum UII, 15(1).
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of market-ing, 57(1), 1-22.
Lau, G. T., & Lee, S. H. (1999). Consumers' trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4(4), 341-370.
Wardoyo, M. (2014). pengaruh kinerja promosi dan kerelasian mahasiswa terhadap citra. Sosiohumaniora, 16(1), 64-69.
Muniz, A. M., & O'guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412-432.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of market-ing, 58(3), 20-38.
Schwab, K., & Sala-i-Martin, X. (2016). The Global Competitiveness Report 2016–2017. World Economic Forum Re-ports 2016. http://doi.org/92-95044-35-5
Sutarso, Y., Halim , R. E., Balqiah, T. E., & Tjiptoherijanto, P. ( 2017). The Role of Co-creation Activities, Trust and Gender on Higher Education Marketing Performance. European Research Studies Journal Volume XX, Issue 3A,, 825-845.
Tsai, M. T., Chin, C. W., & Chen, C. C. (2010). The effect of trust belief and salesperson's expertise on consumer's inten-tion to purchase nutraceuticals: Applying the theory of reasoned action. Social Behavior and Personality: an interna-tional journal, 38(2), 273-287.
Ulaga, W., & Eggert, A. (2005). Relationship value in business markets: the construct and its dimensions. Journal of Business-to-business Marketing, 12(1), 73-99.