How to cite this paper
APA: Munawar, F., Rahayu, A., Disman, D & Wibowo, L. (2019). The role of proactive market orientation and management commitment to internal resource on export performance of handicraft industry. Management Science Letters, 9(11), 1711-1722.
Chicago/Turabian: Munawar, F., Rahayu, A., Disman, D & Wibowo, L. 2019. "The role of proactive market orientation and management commitment to internal resource on export performance of handicraft industry." Management Science Letters 9, no. 11 (2019): 1711-1722.
AMA: Munawar, F., Rahayu, A., Disman, D & Wibowo, L. The role of proactive market orientation and management commitment to internal resource on export performance of handicraft industry. Management Science Letters. 2019;9(11):1711-1722.
References
Atuahene-Gima, K., Slater, S. F., & Olson, E. M. (2005). The contingent value of responsive and proactive market orientations for new product program performance. Journal of Product Innovation Management, 22(6), 464–482.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
BEKRAF. (2017). Ekonomi Kreatif Outlook 2017. Jakarta.
Berthon, P., Hulbert, J. M., & Pitt, L. F. (1999). To serve or create? Strategic orientations toward customers and innovation. California Management Review, 42(1), 37–58.
Bianchi, C., & Wickramasekera, R. (2016). Antecedents of SME export intensity in a Latin American Market. Journal of Business Research, 69(10), 4368–4376.
Bodlaj, M., Coenders, G., & Zabkar, V. (2012). Responsive and proactive market orientation and innovation success under market and technological turbulence. Journal of Business Economics and Management, 13(4), 666–687.
Cadogan, J. W., Sundqvist, S., Salminen, R. T., & Puumalainen, K. (2005). Export marketing, interfunctional interactions, and performance consequences. Journal of the Academy of Marketing Science, 33(4), 520–535.
Carrillat, F. A., Carrillat, F. A., Jaramillo, F., Jaramillo, F., Locander, W. B., & Locander, W. B. (2004). Market-Driving Organizations: A Framework. Academy of Marketing Science Review, 5(2), e4506.
Daugherty, P. J., Richey, R. G., Genchev, S. E., & Chen, H. (2005). Reverse logistics: superior perfor-mance through focused resource commitments to information technology. Transportation Research Part E: Logistics and Transportation Review, 41(2), 77-92.
DISPERINDAG. (2018). Data Kinerja Ekspor 2012-2017. Bandung.
FHAN. (2015). Export Statistics. Federation of Handicraft Associations of Nepal (FHAN). Retrieved from http://nepalhandicraft.org
Frosch, R. A. (1996). The customer for R&D is always wrong! Research Technology Management, 39(6), 22.
Griffith, D. A. (2011). Insights into gaining access to export financing: Understanding export lenders’ ideal exporter profile. Journal of World Business, 46(1), 84-92.
Hair, J. F. J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Long Range Planning.
Huang, Y. C., Jim Wu, Y. C., & Rahman, S. (2012). The task environment, resource commitment and reverse logistics performance: Evidence from the Taiwanese high-tech sector. Production Planning and Control, 23(10–11), 851–863.
Hunt, S. D., & Morgan, R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions. Journal of Marketing, 60(4), 107.
Jaeger, N. A., Zacharias, N. A., & Brettel, M. (2016). Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation. International Journal of Research in Marketing, 33(4), 767–779.
Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-driven versus driving markets. Journal of the Academy of Marketing Science, 28(1), 45–54.
Kanwal, N., Zafar, M. S., & Bashir, S. (2017). The combined effects of managerial control, resource commitment, and top management support on the successful delivery of information systems projects. International Journal of Project Management, 35(8), 1459–1465.
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24-41.
Kumar, N., Scheer, L., & Kotler, P. (2000). From market driven to market driving. European Management Journal, 18(2), 129–142.
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16–30.
Lages, L. F., Jap, S. D., & Griffith, D. A. (2008). The role of past performance in export ventures: A short-term reactive approach. Journal of International Business Studies, 39(2), 304–325.
Lages, L. F., & Montgomery, D. B. (2004). Export performance as an antecedent of export commitment and marketing strategy adaptation. European Journal of Marketing, 38(9/10), 1186–1214.
Lages, L. F., Silva, G., & Styles, C. (2009). Relationship capabilities, quality, and innovation as determinants of export performance. Journal of International Marketing, 17(4), 47-70.
Lai, F., Li, D., Wang, Q., & Zhao, X. (2008). The information technology capability of third-party logistics providers: A resource-based view and empirical evidence from China. Journal of Supply Chain Management, 44(3), 22–38.
Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business Research, 55(1), 51-67.
Lakshman, C., Kumra, R., & Adhikari, A. (2017). Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity. Journal of Management & Organization, 23(1), 116-135.
Lamore, P. R., Berkowitz, D., & Farrington, P. A. (2013). Proactive/responsive market orientation and marketing - Research and development integration. Journal of Product Innovation Management, 30(4), 695–711.
Li, Y. (2014). Environmental innovation practices and performance: Moderating effect of resource commitment. Journal of Cleaner Production, 66, 450–458.
Mao, H., Liu, S., Zhang, J., & Deng, Z. (2016). Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment. International Journal of Information Management, 36(6), 1062–1074.
Mohr, J. J., & Sarin, S. (2009). Drucker’s insights on market orientation and innovation: Implications for emerging areas in high-technology marketing. Journal of the Academy of Marketing Science, 37(1), 85–96.
Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289.
Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2004). Responsive and Proactive Market Orientation and New Product Success. The Journal of Product Innovation Management, 21(5), 334–347.
Navarro, A., Losada, F., Ruzo, E., & Díez, J. A. (2010). Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance. Journal of World Business, 45(1), 49–58.
O'Cass, A., & Julian, C. (2003). Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters. European Journal of Marketing, 37(3/4), 366-384.
Ozdemir, S., Kandemir, D., & Eng, T. Y. (2017). The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms. Industrial Marketing Management, 64, 25–35.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship: Theory and Practice, 33(3), 761–787.
Richey Jr., R. G., Musgrove, C. F., Gillison, S. T., & Gabler, C. B. (2014). The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment. Industrial Marketing Management, 43(7), 1246–1257.
Richey, R., Genchev, S. E., & Daugherty, P. J. (2005). The role of resource commitment and innovation in reverse logistics performance. International Journal of Physical Distribution & Logistics Management, 35(4), 233–257.
Ruzo, E., Losada, F., Navarro, A., & Díez, J. A. (2011). Resources and international marketing strategy in export firms: Implications for export performance. Management Research Review, 34(5), 496-518.
Stoian, M. C., Rialp, A., & Rialp, J. (2011). Export performance under the microscope: A glance through Spanish lenses. International Business Review, 20(2), 117–135.
Sulistyo, H., & Siyamtinah. (2016). Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment. Asia Pacific Management Review, 21(4), 196–203.
Tan, M., & Liu, Z. (2014). Paths to success: An ambidexterity perspective on how responsive and proactive market orientations affect SMEs’ business performance. Journal of Strategic Marketing, 22(5), 420–441.
Tournois, L. (2016). A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies: Testing a double-mediation model. Journal of Applied Business Research, 32(5), 1475–1494.
Tsai, K. H., Chou, C., & Kuo, J. H. (2008). The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link. Industrial Marketing Management, 37(8), 884–894.
UNDP. (2013). Creative Economy Report 2013 : Special Edition. New York.
Voola, R., & O'Cass, A. (2010). Implementing competitive strategies: the role of responsive and proac-tive market orientations. European Journal of marketing, 44(1/2), 245-266.
Wei, Z., Zhao, J., & Zhang, C. (2014). Organizational ambidexterity, market orientation, and firm performance. Journal of Engineering and Technology Management - JET-M, 33, 134–153.
Wong, K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS. Marketing Bulletin.
Wu, G.-C. (2017). Environmental innovation approaches and business performance: effects of environmental regulations and resource commitment. Innovation: Management, Policy and Practice, 19(4), 407–427.
Zou, S., Fang, E., & Zhao, S. (2003). The effect of export marketing capabilities on export performance: an investigation of Chinese exporters. Journal of International Marketing, 11(4), 32-55.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
BEKRAF. (2017). Ekonomi Kreatif Outlook 2017. Jakarta.
Berthon, P., Hulbert, J. M., & Pitt, L. F. (1999). To serve or create? Strategic orientations toward customers and innovation. California Management Review, 42(1), 37–58.
Bianchi, C., & Wickramasekera, R. (2016). Antecedents of SME export intensity in a Latin American Market. Journal of Business Research, 69(10), 4368–4376.
Bodlaj, M., Coenders, G., & Zabkar, V. (2012). Responsive and proactive market orientation and innovation success under market and technological turbulence. Journal of Business Economics and Management, 13(4), 666–687.
Cadogan, J. W., Sundqvist, S., Salminen, R. T., & Puumalainen, K. (2005). Export marketing, interfunctional interactions, and performance consequences. Journal of the Academy of Marketing Science, 33(4), 520–535.
Carrillat, F. A., Carrillat, F. A., Jaramillo, F., Jaramillo, F., Locander, W. B., & Locander, W. B. (2004). Market-Driving Organizations: A Framework. Academy of Marketing Science Review, 5(2), e4506.
Daugherty, P. J., Richey, R. G., Genchev, S. E., & Chen, H. (2005). Reverse logistics: superior perfor-mance through focused resource commitments to information technology. Transportation Research Part E: Logistics and Transportation Review, 41(2), 77-92.
DISPERINDAG. (2018). Data Kinerja Ekspor 2012-2017. Bandung.
FHAN. (2015). Export Statistics. Federation of Handicraft Associations of Nepal (FHAN). Retrieved from http://nepalhandicraft.org
Frosch, R. A. (1996). The customer for R&D is always wrong! Research Technology Management, 39(6), 22.
Griffith, D. A. (2011). Insights into gaining access to export financing: Understanding export lenders’ ideal exporter profile. Journal of World Business, 46(1), 84-92.
Hair, J. F. J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Long Range Planning.
Huang, Y. C., Jim Wu, Y. C., & Rahman, S. (2012). The task environment, resource commitment and reverse logistics performance: Evidence from the Taiwanese high-tech sector. Production Planning and Control, 23(10–11), 851–863.
Hunt, S. D., & Morgan, R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions. Journal of Marketing, 60(4), 107.
Jaeger, N. A., Zacharias, N. A., & Brettel, M. (2016). Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation. International Journal of Research in Marketing, 33(4), 767–779.
Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market-driven versus driving markets. Journal of the Academy of Marketing Science, 28(1), 45–54.
Kanwal, N., Zafar, M. S., & Bashir, S. (2017). The combined effects of managerial control, resource commitment, and top management support on the successful delivery of information systems projects. International Journal of Project Management, 35(8), 1459–1465.
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24-41.
Kumar, N., Scheer, L., & Kotler, P. (2000). From market driven to market driving. European Management Journal, 18(2), 129–142.
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16–30.
Lages, L. F., Jap, S. D., & Griffith, D. A. (2008). The role of past performance in export ventures: A short-term reactive approach. Journal of International Business Studies, 39(2), 304–325.
Lages, L. F., & Montgomery, D. B. (2004). Export performance as an antecedent of export commitment and marketing strategy adaptation. European Journal of Marketing, 38(9/10), 1186–1214.
Lages, L. F., Silva, G., & Styles, C. (2009). Relationship capabilities, quality, and innovation as determinants of export performance. Journal of International Marketing, 17(4), 47-70.
Lai, F., Li, D., Wang, Q., & Zhao, X. (2008). The information technology capability of third-party logistics providers: A resource-based view and empirical evidence from China. Journal of Supply Chain Management, 44(3), 22–38.
Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business Research, 55(1), 51-67.
Lakshman, C., Kumra, R., & Adhikari, A. (2017). Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity. Journal of Management & Organization, 23(1), 116-135.
Lamore, P. R., Berkowitz, D., & Farrington, P. A. (2013). Proactive/responsive market orientation and marketing - Research and development integration. Journal of Product Innovation Management, 30(4), 695–711.
Li, Y. (2014). Environmental innovation practices and performance: Moderating effect of resource commitment. Journal of Cleaner Production, 66, 450–458.
Mao, H., Liu, S., Zhang, J., & Deng, Z. (2016). Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment. International Journal of Information Management, 36(6), 1062–1074.
Mohr, J. J., & Sarin, S. (2009). Drucker’s insights on market orientation and innovation: Implications for emerging areas in high-technology marketing. Journal of the Academy of Marketing Science, 37(1), 85–96.
Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271-289.
Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2004). Responsive and Proactive Market Orientation and New Product Success. The Journal of Product Innovation Management, 21(5), 334–347.
Navarro, A., Losada, F., Ruzo, E., & Díez, J. A. (2010). Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance. Journal of World Business, 45(1), 49–58.
O'Cass, A., & Julian, C. (2003). Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters. European Journal of Marketing, 37(3/4), 366-384.
Ozdemir, S., Kandemir, D., & Eng, T. Y. (2017). The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms. Industrial Marketing Management, 64, 25–35.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship: Theory and Practice, 33(3), 761–787.
Richey Jr., R. G., Musgrove, C. F., Gillison, S. T., & Gabler, C. B. (2014). The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment. Industrial Marketing Management, 43(7), 1246–1257.
Richey, R., Genchev, S. E., & Daugherty, P. J. (2005). The role of resource commitment and innovation in reverse logistics performance. International Journal of Physical Distribution & Logistics Management, 35(4), 233–257.
Ruzo, E., Losada, F., Navarro, A., & Díez, J. A. (2011). Resources and international marketing strategy in export firms: Implications for export performance. Management Research Review, 34(5), 496-518.
Stoian, M. C., Rialp, A., & Rialp, J. (2011). Export performance under the microscope: A glance through Spanish lenses. International Business Review, 20(2), 117–135.
Sulistyo, H., & Siyamtinah. (2016). Innovation capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment. Asia Pacific Management Review, 21(4), 196–203.
Tan, M., & Liu, Z. (2014). Paths to success: An ambidexterity perspective on how responsive and proactive market orientations affect SMEs’ business performance. Journal of Strategic Marketing, 22(5), 420–441.
Tournois, L. (2016). A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies: Testing a double-mediation model. Journal of Applied Business Research, 32(5), 1475–1494.
Tsai, K. H., Chou, C., & Kuo, J. H. (2008). The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link. Industrial Marketing Management, 37(8), 884–894.
UNDP. (2013). Creative Economy Report 2013 : Special Edition. New York.
Voola, R., & O'Cass, A. (2010). Implementing competitive strategies: the role of responsive and proac-tive market orientations. European Journal of marketing, 44(1/2), 245-266.
Wei, Z., Zhao, J., & Zhang, C. (2014). Organizational ambidexterity, market orientation, and firm performance. Journal of Engineering and Technology Management - JET-M, 33, 134–153.
Wong, K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS. Marketing Bulletin.
Wu, G.-C. (2017). Environmental innovation approaches and business performance: effects of environmental regulations and resource commitment. Innovation: Management, Policy and Practice, 19(4), 407–427.
Zou, S., Fang, E., & Zhao, S. (2003). The effect of export marketing capabilities on export performance: an investigation of Chinese exporters. Journal of International Marketing, 11(4), 32-55.