How to cite this paper
Esenyel, V & Emeagwali, O. (2019). The relationship between perceived corporate reputation and employee’s positive word of mouth behavior: The mediation effect of trust to managers.Management Science Letters , 9(5), 673-686.
Refrences
Alsop, R. J. (2004). Corporate reputation: anything but superficial–the deep but fragile nature of corporate reputation. Journal of Business Strategy, 25(6), 21-29.
Anca, C. E. & Roderick, B. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Journal, 36, 135-137.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Barnett, M. L., Jermier J. M., & Lafferty, B. A. (2006). Corporate reputation: the definitional landscape. Corporate Reputation Reviw, 9(1), 26–38.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172.
Bodderas, M., Cachelin, J. L., Maas, P., & Schlager, T. (2011). The influence of the employer brand on employee attitudes relevant for service branding: An empirical investigation. Journal of Services Marketing, 25(7), 497–508.
Bollen, K., & Lennox, R. (1991). Conventional wisdom on measurement: A structural equation perspective. Psychological Bulletin, 110(2), 305.
Bosch, V. D., Annette L. M., Menno D. T. J. & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10(2), 108-116.
Cable, D. M., & DeRue, D. S. (2002). The convergent and discriminant validity of subjective fit perceptions. Journal of Applied Psychology, 87(5), 875.
Cable, D. M., & Judge, T. A. (1996). Person–organization fit, job choice decisions, and organizational entry. Organizational Behavior and Human Decision Processes, 67(3), 294-311.
Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. In Research in personnel and human resources management (pp. 115-163). Emerald Group Publishing Limited.
Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Social Psychology, 33(11), 2244–2266.
Carmeli, A., & Tishler, A. (2004). The relationships between intangible organizational elements and organizational performance. Strategic Management Journal, 25(13), 1257-1278.
Cascio, W., & Boudreau, J. (2010). Investing in people: Financial impact of human resource initiatives. Ft Press.
Charbonnier‐Voirin, A., Poujol, J. F., & Vignolles, A. (2017). From value congruence to employer brand: Impact on organizational identification and word of mouth. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 34(4), 429-437.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109.
Collins, C. J., & Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: a brand equity approach to recruitment. Journal of Applied Psychology, 87(6), 1121.
Cravens, K. S., & Oliver, E. G. (2006). Employees: The key link to corporate reputation management. Business Horizons, 49(4), 293–302.
Diamantopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2), 269-277.
Diamantopoulos, A., Riefler, P., & Roth, K. P. (2008). Advancing formative measurement models. Journal of Business Research, 61(12), 1203-1218.
Dutton, J. E., & Dukerich, J. M. (1991). Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Journal, 34(3), 517-554.
Fassott, G., Henseler, J., & Coelho, P. S. (2016). Testing moderating effects in PLS path models with composite variables. Industrial Management & Data Systems, 116(9), 1887-1900.
Fisher-Buttinger, C., & Vallaster, C. (2008). Brand Ambassadors: Strategic Diplomats or Tactical Promoters?. In Marketing metaphors and metamorphosis (pp. 132-145). Palgrave Macmillan, London.
Fombrun, C. (1996). Reputation. Boston. Harvard Business School Press.
Fombrun, C. J., & Van Riel, C. B. (1997). The reputational landscape. Corporate Reputation Review, 1(2), 5-13.
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The Reputation Quotient SM: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241-255.
Fombrun, C., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
Fombrun, C., & Van Riel, C. V. (2004). Fame and Fortune. How Successful Companies Build Winning Reputations. New Jersey: Prentice Hall.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Frenkel, S., Sanders, K., & Bednall, T. (2013). Employee perceptions of management relations as influences on job satisfaction and quit intentions. Asia Pacific Journal of Management, 30(1), 7-29.
Fu, H., Li, Y., & Duan, Y. (2014). Does employee-perceived reputation contribute to citizenship behavior? The mediating role of organizational commitment. International Journal of Contemporary Hospitality Management, 26(4), 593-609.
George, W. R. (1990). Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level. Journal of Business Research, 20(1), 63–70.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The influence of corporate credibility on consumer attitudes and purchase intent. Corporate Reputation Review, 3(4), 304-318.
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 27(1), 5-23.
Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). Upper Saddle River, NJ: Pearson.
Hall, R. (1993). A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic Management Journal, 14(8), 607-618.
Harris, F., & De Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441-456.
Helm, S. (2005). Designing a formative measure for corporate reputation. Corporate Reputation Review, 8(2), 95-109.
Helm, S. (2007). One reputation or many? Comparing stakeholders' perceptions of corporate reputation. Corporate Communications: An International Journal, 12(3), 238-254.
Helm, S. (2011). Employees’ awareness of their impact on corporate reputation. Journal of Business Research, 64(7), 657–663.
Henseler, J., & Fassott, G. (2010). Testing moderating effects in PLS path models: An illustration of available procedures. In Handbook of partial least squares (pp. 713-735). Springer, Berlin, Heidelberg.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Highhouse, S., Broadfoot, A., Yugo, J. E., & Devendorf, S. A. (2009). Examining corporate reputation judgments with generalizability theory. Journal of Applied Psychology, 94(3), 782.
Judge A., T., & Cable M., D. (1996). Person-organization fit, job choice, and organization entry. Organizational Behavior and Human Decision Processes, 67(3), 204–213.
Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732-742.
Kitchen, P., & Sever, A. P. D. S. (2008). Australian Advertising and PR Agency Perspectives on Integrated Marketing Communications.
Kristof‐Brown, A. L., Zimmerman, R. D., & Johnson, E. C. (2005). Consequences of ındıvıduals'fıt at work: a meta‐analysıs of person–job, person–organızatıon, person–group, and person–supervısor fıt. Personnel Psychology, 58(2), 281-342.
Maxwell, R., & Knox, S. (2009). Motivating employees to “live the brand”: a comparative case study of employer brand attractiveness within the firm. Journal of Marketing Management, 25(9-10), 893-907.
Mayer, R. C., & Gavin, M. B. (2005). Trust in management and performance: Who minds the shop while the employees watch the boss?. Academy of Management Journal, 48(5), 874-888.
Mendonca, M., & Kanungo, R. N. (1996). Impact of culture on performance management in developing countries. International Journal of Manpower, 17(4/5), 65-75.
Mishra, A. K., & Mishra, K. E. (2013). The research on trust in leadership: The need for context. Journal of Trust Research, 3(1), 59-69.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 58(3), 20-38.
Mowday, R. T., Steers, R. M., & Porter, L. W. (1979) The mea surement of organizational commitment. Journal of Voca tional Behavior, 14, 224-247.
O'Reilly, C. A., & Chatman, J. (1986). Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. Journal of Applied Psychology, 71(3), 492.
Ouchi, W. G. (1980). Markets, bureaucracies, and clans. Administrative Science Quarterly, 106, 129-141.
Podsakoff, P.M., MacKenzie, S.B., Lee, J.Y. & Podsakoff, N.P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
Rani, H., Arain, G. A., Kumar, A., & Shaikh, I. R. (2018). Interplay between trust and distrust in the workplace: examining the effect of psychological contract breach on organizational disidentification. Journal of Asia Business Studies, 12(1), 1–16.
Riordan, C. M., & Shore, L. M. (1997). Demographic diversity and employee attitudes: An empirical examination of relational demography within work units. Journal of applied psychology, 82(3), 342.
Robinson, S. L. (1996). Trust and Breach of the Psychological Contract. Administrative Science Quarterly, 41(4), 574–599.
Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23(3), 393-404.
Rynes, S. L., & Cable, D. M. (2003). Recruitment research in the twenty-first century. Handbook of psychology: Industrial and Organizational Psychology, 12, 55-76.
Schneider, B. (1987). The people make the place. Personnel Psychology, 40(3), 437-453.
Svendsen, A. (1998). The stakeholder strategy: Profiting from collaborative business relationships. Berrett-Koehler Publishers.
Williams, R. J., Schnake, M. E. & Fredenberger, W. (2005). The impact of corporate strategy on a firm’s reputation. Corporate Reputation Review, 8(3), 187-197.
Wong, Y. T., Wong, S. H., & Wong, Y. W. (2014). A study of subordinate–supervisor guanxi in Chinese joint ventures. In Confucian HRM in Greater China (pp. 98-111). Routledge.
Zottoli, M. A., & Wanous, J. P. (2000). Recruitment source research: Current status and future directions. Human Resource Management Review, 10(4), 353-382.
Anca, C. E. & Roderick, B. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Journal, 36, 135-137.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Barnett, M. L., Jermier J. M., & Lafferty, B. A. (2006). Corporate reputation: the definitional landscape. Corporate Reputation Reviw, 9(1), 26–38.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172.
Bodderas, M., Cachelin, J. L., Maas, P., & Schlager, T. (2011). The influence of the employer brand on employee attitudes relevant for service branding: An empirical investigation. Journal of Services Marketing, 25(7), 497–508.
Bollen, K., & Lennox, R. (1991). Conventional wisdom on measurement: A structural equation perspective. Psychological Bulletin, 110(2), 305.
Bosch, V. D., Annette L. M., Menno D. T. J. & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10(2), 108-116.
Cable, D. M., & DeRue, D. S. (2002). The convergent and discriminant validity of subjective fit perceptions. Journal of Applied Psychology, 87(5), 875.
Cable, D. M., & Judge, T. A. (1996). Person–organization fit, job choice decisions, and organizational entry. Organizational Behavior and Human Decision Processes, 67(3), 294-311.
Cable, D. M., & Turban, D. B. (2001). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. In Research in personnel and human resources management (pp. 115-163). Emerald Group Publishing Limited.
Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Social Psychology, 33(11), 2244–2266.
Carmeli, A., & Tishler, A. (2004). The relationships between intangible organizational elements and organizational performance. Strategic Management Journal, 25(13), 1257-1278.
Cascio, W., & Boudreau, J. (2010). Investing in people: Financial impact of human resource initiatives. Ft Press.
Charbonnier‐Voirin, A., Poujol, J. F., & Vignolles, A. (2017). From value congruence to employer brand: Impact on organizational identification and word of mouth. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 34(4), 429-437.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109.
Collins, C. J., & Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: a brand equity approach to recruitment. Journal of Applied Psychology, 87(6), 1121.
Cravens, K. S., & Oliver, E. G. (2006). Employees: The key link to corporate reputation management. Business Horizons, 49(4), 293–302.
Diamantopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2), 269-277.
Diamantopoulos, A., Riefler, P., & Roth, K. P. (2008). Advancing formative measurement models. Journal of Business Research, 61(12), 1203-1218.
Dutton, J. E., & Dukerich, J. M. (1991). Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Journal, 34(3), 517-554.
Fassott, G., Henseler, J., & Coelho, P. S. (2016). Testing moderating effects in PLS path models with composite variables. Industrial Management & Data Systems, 116(9), 1887-1900.
Fisher-Buttinger, C., & Vallaster, C. (2008). Brand Ambassadors: Strategic Diplomats or Tactical Promoters?. In Marketing metaphors and metamorphosis (pp. 132-145). Palgrave Macmillan, London.
Fombrun, C. (1996). Reputation. Boston. Harvard Business School Press.
Fombrun, C. J., & Van Riel, C. B. (1997). The reputational landscape. Corporate Reputation Review, 1(2), 5-13.
Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The Reputation Quotient SM: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241-255.
Fombrun, C., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
Fombrun, C., & Van Riel, C. V. (2004). Fame and Fortune. How Successful Companies Build Winning Reputations. New Jersey: Prentice Hall.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382-388.
Frenkel, S., Sanders, K., & Bednall, T. (2013). Employee perceptions of management relations as influences on job satisfaction and quit intentions. Asia Pacific Journal of Management, 30(1), 7-29.
Fu, H., Li, Y., & Duan, Y. (2014). Does employee-perceived reputation contribute to citizenship behavior? The mediating role of organizational commitment. International Journal of Contemporary Hospitality Management, 26(4), 593-609.
George, W. R. (1990). Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level. Journal of Business Research, 20(1), 63–70.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The influence of corporate credibility on consumer attitudes and purchase intent. Corporate Reputation Review, 3(4), 304-318.
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 27(1), 5-23.
Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). Upper Saddle River, NJ: Pearson.
Hall, R. (1993). A framework linking intangible resources and capabilities to sustainable competitive advantage. Strategic Management Journal, 14(8), 607-618.
Harris, F., & De Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441-456.
Helm, S. (2005). Designing a formative measure for corporate reputation. Corporate Reputation Review, 8(2), 95-109.
Helm, S. (2007). One reputation or many? Comparing stakeholders' perceptions of corporate reputation. Corporate Communications: An International Journal, 12(3), 238-254.
Helm, S. (2011). Employees’ awareness of their impact on corporate reputation. Journal of Business Research, 64(7), 657–663.
Henseler, J., & Fassott, G. (2010). Testing moderating effects in PLS path models: An illustration of available procedures. In Handbook of partial least squares (pp. 713-735). Springer, Berlin, Heidelberg.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial Management & Data Systems, 116(1), 2-20.
Highhouse, S., Broadfoot, A., Yugo, J. E., & Devendorf, S. A. (2009). Examining corporate reputation judgments with generalizability theory. Journal of Applied Psychology, 94(3), 782.
Judge A., T., & Cable M., D. (1996). Person-organization fit, job choice, and organization entry. Organizational Behavior and Human Decision Processes, 67(3), 204–213.
Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732-742.
Kitchen, P., & Sever, A. P. D. S. (2008). Australian Advertising and PR Agency Perspectives on Integrated Marketing Communications.
Kristof‐Brown, A. L., Zimmerman, R. D., & Johnson, E. C. (2005). Consequences of ındıvıduals'fıt at work: a meta‐analysıs of person–job, person–organızatıon, person–group, and person–supervısor fıt. Personnel Psychology, 58(2), 281-342.
Maxwell, R., & Knox, S. (2009). Motivating employees to “live the brand”: a comparative case study of employer brand attractiveness within the firm. Journal of Marketing Management, 25(9-10), 893-907.
Mayer, R. C., & Gavin, M. B. (2005). Trust in management and performance: Who minds the shop while the employees watch the boss?. Academy of Management Journal, 48(5), 874-888.
Mendonca, M., & Kanungo, R. N. (1996). Impact of culture on performance management in developing countries. International Journal of Manpower, 17(4/5), 65-75.
Mishra, A. K., & Mishra, K. E. (2013). The research on trust in leadership: The need for context. Journal of Trust Research, 3(1), 59-69.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 58(3), 20-38.
Mowday, R. T., Steers, R. M., & Porter, L. W. (1979) The mea surement of organizational commitment. Journal of Voca tional Behavior, 14, 224-247.
O'Reilly, C. A., & Chatman, J. (1986). Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. Journal of Applied Psychology, 71(3), 492.
Ouchi, W. G. (1980). Markets, bureaucracies, and clans. Administrative Science Quarterly, 106, 129-141.
Podsakoff, P.M., MacKenzie, S.B., Lee, J.Y. & Podsakoff, N.P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
Rani, H., Arain, G. A., Kumar, A., & Shaikh, I. R. (2018). Interplay between trust and distrust in the workplace: examining the effect of psychological contract breach on organizational disidentification. Journal of Asia Business Studies, 12(1), 1–16.
Riordan, C. M., & Shore, L. M. (1997). Demographic diversity and employee attitudes: An empirical examination of relational demography within work units. Journal of applied psychology, 82(3), 342.
Robinson, S. L. (1996). Trust and Breach of the Psychological Contract. Administrative Science Quarterly, 41(4), 574–599.
Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23(3), 393-404.
Rynes, S. L., & Cable, D. M. (2003). Recruitment research in the twenty-first century. Handbook of psychology: Industrial and Organizational Psychology, 12, 55-76.
Schneider, B. (1987). The people make the place. Personnel Psychology, 40(3), 437-453.
Svendsen, A. (1998). The stakeholder strategy: Profiting from collaborative business relationships. Berrett-Koehler Publishers.
Williams, R. J., Schnake, M. E. & Fredenberger, W. (2005). The impact of corporate strategy on a firm’s reputation. Corporate Reputation Review, 8(3), 187-197.
Wong, Y. T., Wong, S. H., & Wong, Y. W. (2014). A study of subordinate–supervisor guanxi in Chinese joint ventures. In Confucian HRM in Greater China (pp. 98-111). Routledge.
Zottoli, M. A., & Wanous, J. P. (2000). Recruitment source research: Current status and future directions. Human Resource Management Review, 10(4), 353-382.