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How to cite this paper
APA: Saeednia, H & Sohani, Z. (2013). An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity. Management Science Letters, 3(4), 1139-1144.
Chicago/Turabian: Saeednia, H & Sohani, Z. 2013. "An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity." Management Science Letters 3, no. 4 (2013): 1139-1144.
AMA: Saeednia, H & Sohani, Z. An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity. Management Science Letters. 2013;3(4):1139-1144.
References
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satisfaction for firms. Marketing science, 12(2), 125-143.
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explain switching behavior. Journal of Business Research,47(3), 191-207.
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corporate responsibility perspective: some reflections in theory and in praxis. Journal of
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Journal of Business Ethics, 61, 29–44.
Brickley, J., Smith, C., & Zimmerman, J. (2002). Business ethics and organizational architecture.
Journal of Banking & Finance, 26, 1821–1835.
Chandler, D. (2006). Strategic Corporate social Responsibility. Sage Publications, California.
Chernov, G., & Tsetsura, K. (2012). Building a bridge between corporate reputation and corporate
social responsibility in the Ukrainian print media. International Journal of Emerging
Markets, 7(2), 132-145.
Cronin, J. J., Jr., Brady, M. K., & Hult, G. T. M. (2000). Accessing the effects of quality, value and
customer satisfaction on consumer behavior intentions in service environments. Journal of
Retailing, 76(2), p193–218.
Donio, J., Massari, P., & Passinate, G. (2006). Customer satisfaction and loyalty in a digital
environment: An empirical test. Journal of Consumer Marketing, 23(7), 445–457.
Fombrun, C. J. (2001). Corporate reputations as economic assets. In A. H. Michael, R. E. Freeman, &
J. S. Harrison (Eds.), Handbook of strategic management. Blackwell: Oxford.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American
customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7–18.
Hallowell, R. (1996). The relationship of customer satisfaction, customer loyalty, and profitability:
An empirical study. The International Journal of Service Industry Management, 7(4), 27–42.
Hunt, H. K. (1977). Overview and future directions. In H. K. Hunt (Ed.),Conceptualization and
measurement of customer satisfaction and dissatisfaction (pp. 7–23). Cambridge, MA: Marketing
Science Institute.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity.
Journal of Marketing, 57(1), 1–22.
Hsu, K. T. (2012). The advertising effects of corporate social responsibility on corporate reputation
and brand equity: Evidence from the life insurance industry in Taiwan. Journal of business ethics,
1-13.
Kim, H. R., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee–
company identification. Journal of Business Ethics, 95(4), 557-569.
Lai, C. S., Chiu, C. J., Yang, C. F., & Pai, D. C. (2010). The effects of corporate social responsibility
on brand performance: The mediating effect of industrial brand equity and corporate reputation.
Journal of Business Ethics, 95(3), 457–469.
Lange, D., Lee, P. M., & Dai, Y. (2011). Organizational reputation: An overview. Journal of
Management, 37(1), p153–184.
Love, E. G., & Kraatz, M. S. (2009). Character, conformity, or the bottom line? How and why
downsizing affected corporate reputation. Academy of Management Journal, 52, p314–335.
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and
market value. Journal of Marketing, 70(4), 1–18.
58.
Aaker, D. A., & Joachimsthaler, E. (2000). Brand Leadership. London: free Press.
Abul Hassan, A., & Harahap, S. S. (2010). Exploring corporate social responsibility disclosure: the
case of Islamic banks. International Journal of Islamic and Middle Eastern Finance and
Management, 3(3), 203-227.
Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer
satisfaction for firms. Marketing science, 12(2), 125-143.
Athanassopoulos, A. D. (2000). Customer satisfaction cues to support market segmentation and
explain switching behavior. Journal of Business Research,47(3), 191-207.
Baldarelli, M. G., & Gigli, S. (2011). Exploring the drivers of corporate reputation integrated with a
corporate responsibility perspective: some reflections in theory and in praxis. Journal of
Management and Governance, 1-25.
Bhattacharya, C. B., & Sen, S. (2003). Consumer–company identification: A framework for
understanding consumers’ relationships with companies. Journal of Marketing, 67(2),p 76–88.
Bihari, S. C., & Pradhan, S. (2011). CSR and Performance: The Story of Banks in India. Journal of
Transnational Management, 16(1), 20-35.
Bontis, N., Booker, L. D., & Serenko, A. (2007). The mediating effect of organizational reputation on
customer loyalty and service recommendation in the banking industry. Management
Decision, 45(9), 1426-1445.
Brady, M. K., & Robertson, C. J. (2001). Searching for a consensus on the antecedent role of service
quality and satisfaction: an exploratory cross-national study. Journal of Business Research, 51(1),
53-60.
Brammer, S., & Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis.
Journal of Business Ethics, 61, 29–44.
Brickley, J., Smith, C., & Zimmerman, J. (2002). Business ethics and organizational architecture.
Journal of Banking & Finance, 26, 1821–1835.
Chandler, D. (2006). Strategic Corporate social Responsibility. Sage Publications, California.
Chernov, G., & Tsetsura, K. (2012). Building a bridge between corporate reputation and corporate
social responsibility in the Ukrainian print media. International Journal of Emerging
Markets, 7(2), 132-145.
Cronin, J. J., Jr., Brady, M. K., & Hult, G. T. M. (2000). Accessing the effects of quality, value and
customer satisfaction on consumer behavior intentions in service environments. Journal of
Retailing, 76(2), p193–218.
Donio, J., Massari, P., & Passinate, G. (2006). Customer satisfaction and loyalty in a digital
environment: An empirical test. Journal of Consumer Marketing, 23(7), 445–457.
Fombrun, C. J. (2001). Corporate reputations as economic assets. In A. H. Michael, R. E. Freeman, &
J. S. Harrison (Eds.), Handbook of strategic management. Blackwell: Oxford.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American
customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7–18.
Hallowell, R. (1996). The relationship of customer satisfaction, customer loyalty, and profitability:
An empirical study. The International Journal of Service Industry Management, 7(4), 27–42.
Hunt, H. K. (1977). Overview and future directions. In H. K. Hunt (Ed.),Conceptualization and
measurement of customer satisfaction and dissatisfaction (pp. 7–23). Cambridge, MA: Marketing
Science Institute.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity.
Journal of Marketing, 57(1), 1–22.
Hsu, K. T. (2012). The advertising effects of corporate social responsibility on corporate reputation
and brand equity: Evidence from the life insurance industry in Taiwan. Journal of business ethics,
1-13.
Kim, H. R., Lee, M., Lee, H. T., & Kim, N. M. (2010). Corporate social responsibility and employee–
company identification. Journal of Business Ethics, 95(4), 557-569.
Lai, C. S., Chiu, C. J., Yang, C. F., & Pai, D. C. (2010). The effects of corporate social responsibility
on brand performance: The mediating effect of industrial brand equity and corporate reputation.
Journal of Business Ethics, 95(3), 457–469.
Lange, D., Lee, P. M., & Dai, Y. (2011). Organizational reputation: An overview. Journal of
Management, 37(1), p153–184.
Love, E. G., & Kraatz, M. S. (2009). Character, conformity, or the bottom line? How and why
downsizing affected corporate reputation. Academy of Management Journal, 52, p314–335.
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and
market value. Journal of Marketing, 70(4), 1–18.