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How to cite this paper
APA: Harahap, D., Hurriyati, R., Gaffar, V & Amanah, D. (2018). The impact of word of mouth and university reputation on student decision to study at university. Management Science Letters, 8(6), 649-658.
Chicago/Turabian: Harahap, D., Hurriyati, R., Gaffar, V & Amanah, D. 2018. "The impact of word of mouth and university reputation on student decision to study at university." Management Science Letters 8, no. 6 (2018): 649-658.
AMA: Harahap, D., Hurriyati, R., Gaffar, V & Amanah, D. The impact of word of mouth and university reputation on student decision to study at university. Management Science Letters. 2018;8(6):649-658.
References
Allam, Z. (2018). Students’ perception of quality in higher education: An empirical investigation. Management Science Letters , 8(5), 437-444.
Alessandri, S. W., Yang, S.-U., & Kinsey, D. F. (2006). An Integrative Approach to University Visual Identity and Reputation. Corporate Reputation Review, 9(4), 258-270.
Allsop, D. E. E. T., Bassett, B. R., & Hoskins, J. A. (2007). Word-of-Mouth Research : Principles and Applications. Journal of Advertising Research(December), 398-411.
Andriani, E., & Adam, H. (2013). Pengaruh Biaya Pendidikan, Latar Belakang Sosial Ekonomi, Motivasi dan Reputasi Terhadap Minat Mahasiswa dalam Memilih Prodi S1 Akuntansi Perguruan Tinggi di Malang. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya. Malang, 1(2), 14-17.
Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291-295.
Assauri, S. (2010). Manajemen Pemasaran. Jakarta: Rajawali Pers.
Babin, B. J., Lee, Y.-k., Kim, E.-j., & Griffin, M. (2005). Modeling consumer satisfaction and word-of-mouth : restaurant patronage in Korea. Journal of Service Marketing, 19(3), 133-139. doi:10.1108/08876040510596803
Balmer, J. M. T., & Greyser, S. A. (2002). Managing the Multiple Identities of the Corporation. California Management Review, 44(3), 72-86.
Balter, D., & Butman, J. (2005). Grapevine : The New Art of Word of Mouth Marketing. New York: Portfolio Hardcover.
Bromley, R. (2006). On and Off Campus : Colleges and Universities as Local Stakeholders. Planning, Practice & Research, 21(1), 1-24. doi:10.1080/02697450600901400
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the Word : Investigating Antecedents of Consumers ' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context. Journal of the Academy of Marketing Science, 33(2), 123-138. doi:10.1177/0092070304268417
Buttle, F. A. (1998). Word of mouth : understanding and managing referral marketing. Journal of Strategic Marketing, 6, 241-254.
Caruana, A. (2002). Service loyalty; The effects of service quality and the mediating role of customer satisfaction. European Journal of Marketing, 36(7/8), 811-828. doi:10.1108/03090560210430818
Davidow, M. (2003). Have you heard the word? The effect of Word of Mouth on Precieved Justice, Satisfaction and Repurchase Intention Following Complain Handling. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 67-80.
Eberl, M., & Schwaiger, M. (2005). Corporate reputation : disentangling the effects on financial performance. European Journal of Marketing, 39(7/8), 838-854. doi:10.1108/03090560510601798
Enterprise, J. (2010). Buzz marketing dengan google buzz dan google wave. Jakarta: PT. Media Elex Komputindo Kelompok Gramedia.
Finch, D., Hamilton, L., Baldwin, R., & Zehner, M. (2013). An Exploratory Study of Factors Affecting Undergraduate Employability. Education + Training, 55(7), 681-704. doi:10.1108/ET-07-2012-0077
Fombrun, C., & Shanley, M. (1990). What's in a Name? Reputation Building and Corporate Strategy. Academy of Management fou, 33(2), 233-258. doi:10.2307/256324
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation : seeking a definition. Corporate Communications An International Journal, 6(1), 24-30.
Gray, E. R., & Balmer, J. M. T. (1998). Managing Corporate Image and Corporate Reputation. Long Range Planning, 31(5), 695-702.
Grunig, J. E. G., Larissa, A., Sriramesh, K., Huang, Y.-H., & Lyra, A. (1995). Journal of Public Relations Models of Public Relations in an International Setting. Journal of Public Relations Research, 7(3), 163-186.
Harahap, D. A. (2015). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak USU (Pajus) Medan. Jurnal Keuangan dan Bisnis, 7(3), 227-242.
Harahap, N. (2004). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa dalam Menempuh Pendidikan Politeknik LP3I Medan. Universitas Sumatera Utara,
Hasan, A. (2010). Marketing Dari Mulut Ke Mulut (Word of Mouth Marketing). Yogyakarta: Media Press.
Hatch, M. J., & Schultz, M. (1997). Relations between organizational culture, identity and image. European Journal of Marketing, 31(5,6), 356-365.
Heath, R. L., & Vasquez, G. (2001). Handbook of Public Relations. Thousand Oaks California: Sage Publications.
Helm, S. (2007). One reputation or many ? of corporate reputation. Corporate Communications An International Journal, 12(3), 238-254.
Houston, M. B., Walker, B. A., Hutt, M. D., & Reingen, P. H. (2001). Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure. Journal of Marketing, 65(2), 19-34.
Indrajit, R. E., & Djokopranoto, R. (2006). Manajemen Perguruan Tinggi Modern. Yogyakarta: Andi.
Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles, 3(20), 1-15. doi:10.1186/s40691-016-0072-y
Khoiriyah, D., Susilawati, M., & Nilakusumawati, D. P. E. (2013). Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Asal Luar Bali Kuliah di FMIPA Universitas Udayana Bali. e-Jurnal Matematika, 2(1), 24-32.
Kotler, P. (2002). Manajemen Pemasaran (Edisi Mile ed.). Jakarta: Salemba Empat.
Kotler, P. (2005). Manajemen Pemasaran (I dan II ed.). Jakarta: Indeks.
Kottler, P. d. K. L. K. (2007). Manajemen Pemasaran (Edisi 12 J ed.). Jakarta: PT. Indeks Kelompok Gramedia.
Melewar, T. C., Karaosmanoglu, E., & Peterson, D. (2005). Corporate identity : Concept , components and contribution. Journal of General Management, 31(1), 59-81.
Peter, P. J., & Olson, J. C. (1999). Consumer Behavior and Marketing Mix Strategy (5th Editio ed.). Singapore: McGraw-Hill.
Post, J., & Griffin, J. (1997). Corporate reputation and external affairs management. Corporate Reputation Review, 1(1/2), 165-171.
Rangkuti, F. (2009). Mengukur efektivitas Program Promosi & Analisis Kasus Menggunakan SPSS. Jakarta: Gramedia Pustaka Utama.
Robbins, S. P. (2007). Perilaku Organisasi. Jakarta: PT. Indeks Kelompok Gramedia.
Sari, R. D. K., & Astuti, S. R. T. (2012). Analisis Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth Communication Terhadap Keputusan Pembelian Mebel Pada CV. Mega Jaya Mebel Semarang. Diponegoro Journal of Management, 1(1), 1-13.
Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th Editio ed.). Upper Saddle River: Pearson Prentice Hall.
Schiffman, L. G., & Kanuk, L. L. (2007). Perilaku Konsumen (Edisi Kedu ed.). Jakarta: PT. Indeks Kelompok Gramedia.
Sernovitz. (2009). Word of Mouth Marketing. Jakarta: Gramedia Pustaka Utama.
Smith, K. T., Smith, M., & Wang, K. (2010). Does brand management of corporate reputation translate into higher market value ? Journal of Strategic Marketing, 18(3), 201-221.
Sontaite, M. d. B. A. (2011). Measurement Model of Corporate Reputation at Higher Education Institutions : Customers' Perspective. Systematic Research, 59, 115-130.
Sultan, P., & Wong, H. Y. (2012). Service quality in a higher education context : an integrated model. Asia Pacific Journal of Marketing and Logistics, 24(5), 755-784.
Sumardy, Silviana, M., & Malone, M. (2011). The Power of Word of Mouth Marketing. Jakarta: Gramedia Pustaka Utama.
Swastha, B., & Handoko, T. H. (2008). Manajemen Pemasaran, Analisa Perilaku Konsumen (Edisi Pert ed.). Yogyakarta: BPFE.
Tambunan, L. T. (2010). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Dalam Menempuh Pendidikan Pada Jurusan Akuntansi Unversitas HKBP Nomensen Medan. Universitas Sumatera Utara,
Tkalac, A., & Ver, D. (2007). Reputation as Matching Identities and Images : Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand. Journal of Marketing Communications, 13(4), 277-290. doi:10.1080/13527260701300151
Villanueva, J., Yoo, S., & Hanssens, D. M. (2008). The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth. Journal of Marketing Research, XLV(February), 48-59.
Walker, K. (2010). A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12(4), 357-387. doi:10.1057/crr.2009.26
www.studio.co.uk). [Corporate Reputation].
www.uisu.ac.id). [Universitas Islam Sumatera Utara].
Alessandri, S. W., Yang, S.-U., & Kinsey, D. F. (2006). An Integrative Approach to University Visual Identity and Reputation. Corporate Reputation Review, 9(4), 258-270.
Allsop, D. E. E. T., Bassett, B. R., & Hoskins, J. A. (2007). Word-of-Mouth Research : Principles and Applications. Journal of Advertising Research(December), 398-411.
Andriani, E., & Adam, H. (2013). Pengaruh Biaya Pendidikan, Latar Belakang Sosial Ekonomi, Motivasi dan Reputasi Terhadap Minat Mahasiswa dalam Memilih Prodi S1 Akuntansi Perguruan Tinggi di Malang. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya. Malang, 1(2), 14-17.
Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291-295.
Assauri, S. (2010). Manajemen Pemasaran. Jakarta: Rajawali Pers.
Babin, B. J., Lee, Y.-k., Kim, E.-j., & Griffin, M. (2005). Modeling consumer satisfaction and word-of-mouth : restaurant patronage in Korea. Journal of Service Marketing, 19(3), 133-139. doi:10.1108/08876040510596803
Balmer, J. M. T., & Greyser, S. A. (2002). Managing the Multiple Identities of the Corporation. California Management Review, 44(3), 72-86.
Balter, D., & Butman, J. (2005). Grapevine : The New Art of Word of Mouth Marketing. New York: Portfolio Hardcover.
Bromley, R. (2006). On and Off Campus : Colleges and Universities as Local Stakeholders. Planning, Practice & Research, 21(1), 1-24. doi:10.1080/02697450600901400
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the Word : Investigating Antecedents of Consumers ' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context. Journal of the Academy of Marketing Science, 33(2), 123-138. doi:10.1177/0092070304268417
Buttle, F. A. (1998). Word of mouth : understanding and managing referral marketing. Journal of Strategic Marketing, 6, 241-254.
Caruana, A. (2002). Service loyalty; The effects of service quality and the mediating role of customer satisfaction. European Journal of Marketing, 36(7/8), 811-828. doi:10.1108/03090560210430818
Davidow, M. (2003). Have you heard the word? The effect of Word of Mouth on Precieved Justice, Satisfaction and Repurchase Intention Following Complain Handling. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16, 67-80.
Eberl, M., & Schwaiger, M. (2005). Corporate reputation : disentangling the effects on financial performance. European Journal of Marketing, 39(7/8), 838-854. doi:10.1108/03090560510601798
Enterprise, J. (2010). Buzz marketing dengan google buzz dan google wave. Jakarta: PT. Media Elex Komputindo Kelompok Gramedia.
Finch, D., Hamilton, L., Baldwin, R., & Zehner, M. (2013). An Exploratory Study of Factors Affecting Undergraduate Employability. Education + Training, 55(7), 681-704. doi:10.1108/ET-07-2012-0077
Fombrun, C., & Shanley, M. (1990). What's in a Name? Reputation Building and Corporate Strategy. Academy of Management fou, 33(2), 233-258. doi:10.2307/256324
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation : seeking a definition. Corporate Communications An International Journal, 6(1), 24-30.
Gray, E. R., & Balmer, J. M. T. (1998). Managing Corporate Image and Corporate Reputation. Long Range Planning, 31(5), 695-702.
Grunig, J. E. G., Larissa, A., Sriramesh, K., Huang, Y.-H., & Lyra, A. (1995). Journal of Public Relations Models of Public Relations in an International Setting. Journal of Public Relations Research, 7(3), 163-186.
Harahap, D. A. (2015). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak USU (Pajus) Medan. Jurnal Keuangan dan Bisnis, 7(3), 227-242.
Harahap, N. (2004). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa dalam Menempuh Pendidikan Politeknik LP3I Medan. Universitas Sumatera Utara,
Hasan, A. (2010). Marketing Dari Mulut Ke Mulut (Word of Mouth Marketing). Yogyakarta: Media Press.
Hatch, M. J., & Schultz, M. (1997). Relations between organizational culture, identity and image. European Journal of Marketing, 31(5,6), 356-365.
Heath, R. L., & Vasquez, G. (2001). Handbook of Public Relations. Thousand Oaks California: Sage Publications.
Helm, S. (2007). One reputation or many ? of corporate reputation. Corporate Communications An International Journal, 12(3), 238-254.
Houston, M. B., Walker, B. A., Hutt, M. D., & Reingen, P. H. (2001). Cross-Unit Competition for a Market Charter : The Enduring Influence of Structure. Journal of Marketing, 65(2), 19-34.
Indrajit, R. E., & Djokopranoto, R. (2006). Manajemen Perguruan Tinggi Modern. Yogyakarta: Andi.
Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles, 3(20), 1-15. doi:10.1186/s40691-016-0072-y
Khoiriyah, D., Susilawati, M., & Nilakusumawati, D. P. E. (2013). Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Asal Luar Bali Kuliah di FMIPA Universitas Udayana Bali. e-Jurnal Matematika, 2(1), 24-32.
Kotler, P. (2002). Manajemen Pemasaran (Edisi Mile ed.). Jakarta: Salemba Empat.
Kotler, P. (2005). Manajemen Pemasaran (I dan II ed.). Jakarta: Indeks.
Kottler, P. d. K. L. K. (2007). Manajemen Pemasaran (Edisi 12 J ed.). Jakarta: PT. Indeks Kelompok Gramedia.
Melewar, T. C., Karaosmanoglu, E., & Peterson, D. (2005). Corporate identity : Concept , components and contribution. Journal of General Management, 31(1), 59-81.
Peter, P. J., & Olson, J. C. (1999). Consumer Behavior and Marketing Mix Strategy (5th Editio ed.). Singapore: McGraw-Hill.
Post, J., & Griffin, J. (1997). Corporate reputation and external affairs management. Corporate Reputation Review, 1(1/2), 165-171.
Rangkuti, F. (2009). Mengukur efektivitas Program Promosi & Analisis Kasus Menggunakan SPSS. Jakarta: Gramedia Pustaka Utama.
Robbins, S. P. (2007). Perilaku Organisasi. Jakarta: PT. Indeks Kelompok Gramedia.
Sari, R. D. K., & Astuti, S. R. T. (2012). Analisis Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth Communication Terhadap Keputusan Pembelian Mebel Pada CV. Mega Jaya Mebel Semarang. Diponegoro Journal of Management, 1(1), 1-13.
Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th Editio ed.). Upper Saddle River: Pearson Prentice Hall.
Schiffman, L. G., & Kanuk, L. L. (2007). Perilaku Konsumen (Edisi Kedu ed.). Jakarta: PT. Indeks Kelompok Gramedia.
Sernovitz. (2009). Word of Mouth Marketing. Jakarta: Gramedia Pustaka Utama.
Smith, K. T., Smith, M., & Wang, K. (2010). Does brand management of corporate reputation translate into higher market value ? Journal of Strategic Marketing, 18(3), 201-221.
Sontaite, M. d. B. A. (2011). Measurement Model of Corporate Reputation at Higher Education Institutions : Customers' Perspective. Systematic Research, 59, 115-130.
Sultan, P., & Wong, H. Y. (2012). Service quality in a higher education context : an integrated model. Asia Pacific Journal of Marketing and Logistics, 24(5), 755-784.
Sumardy, Silviana, M., & Malone, M. (2011). The Power of Word of Mouth Marketing. Jakarta: Gramedia Pustaka Utama.
Swastha, B., & Handoko, T. H. (2008). Manajemen Pemasaran, Analisa Perilaku Konsumen (Edisi Pert ed.). Yogyakarta: BPFE.
Tambunan, L. T. (2010). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Dalam Menempuh Pendidikan Pada Jurusan Akuntansi Unversitas HKBP Nomensen Medan. Universitas Sumatera Utara,
Tkalac, A., & Ver, D. (2007). Reputation as Matching Identities and Images : Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand. Journal of Marketing Communications, 13(4), 277-290. doi:10.1080/13527260701300151
Villanueva, J., Yoo, S., & Hanssens, D. M. (2008). The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth. Journal of Marketing Research, XLV(February), 48-59.
Walker, K. (2010). A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12(4), 357-387. doi:10.1057/crr.2009.26
www.studio.co.uk). [Corporate Reputation].
www.uisu.ac.id). [Universitas Islam Sumatera Utara].