How to cite this paper
Gerpott, T & Bicak, I. (2015). Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany.Management Science Letters , 5(4), 337-356.
Refrences
Akyol, K. (2002). Lebenswelt Deutschtürken. Direkt Marketing, 38(8) 24-26.
Allgayer, F. (2010). Vielfalt türkischer Lebenswelten. Werben und Verkaufen, 48(50), 72-73.
Antioco, M., Vanhamme, J., Hardy, A., Bernardin, L. (2012). On the importance of social integration for minority targeting effectiveness, International Journal of Research in Marketing, 29, 380-389.
Anzengruber, M. (2008). Sozial orientiertes Konsumentenverhalten im Lebensmittelhandel. Wiesbaden: Gabler.
Armstrong, S., Overton, T. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14, 396-402.
Aygün, T. (2005). Deutschtürkisches Konsumentenverhalten. K?ln: Eul.
Backhaus, K., Erichson, B., Plinke, W., & Weiber, R. (2011). Multivariate Analysemethoden, 13th ed. Berlin: Springer.
Batato, F. (2005). Türken sind für Markenartikler die besseren Kunden. Absatzwirtschaft, 48(12), 92.
Bertele, C. (2010). Ethno-Anbieter: Die Heimat am H?rer. Telecom Handel, available at: http://www.telecom-handel.de/Marktreports/Mobilfunk/Ethno-Anbieter-Die-Heimat-am-Hoerer (accessed 27 January 2015).
Bücker, M. (2006). Potenzial für Ethno-Marketing wird kr?ftig untersch?tzt. Absatzwirtschaft, 49(12), 96-101.
Callister, P., Didham, R., Newell, J., & Potter, D. (2007). Family ethnicity: Knitting a jumper using two woolly concepts. Social Policy Journal of New Zealand, 15(32), 32-48.
Cinar, M. (2003). Ethnospezifisches Marketing für Deutschtürken: Probleme und Chancen. Thexis, 20 (4), 24-29.
Cokley, K. (2007). Critical issues in the measurement of ethnic and racial identity. Journal of Counseling Psychology, 54, 224-234.
Coskun, B. (2011). Interaction of Cultural and Socio-Economic Variables in Targeting Ethnic Consumer Groups. Berlin: Steinbeis Edition.
Dressler, M., & K?ten, N. (2007). Werbeeffektivit?t von Ethnowerbung am Beispiel der Türken in Deutschland. Werbeforschung und Praxis, 52(2), 24-35.
Eastlick, M.A., & Lotz, S.L. (2000). Objective and multidimensional acculturation measures: Implications for retailing to Hispanic customers. Journal of Retailing and Consumer Services, 7, 149-160.
Erdem, K., & Schmidt, R. (2008). Ethnic marketing for Turks in Germany. International Journal of Retail and Distribution Management, 36, 212-223.
Esser, H. (2006). Sprache und Integration. Frankfurt/Main: Campus.
Gehl, C. (2006). Konsumverhalten der Deutsch-Türken. Media & Marketing, (12), 24-26.
Gerpott, T.J., & Bicak, I. (2011). Ethno-Marketing: Synopse empirischer Studien sowie Schlussfolgerungen für die Marketing-Praxis und -Forschung. Der Markt, 50, 97-108.
Gerpott, T.J., & Bicak, I. (2012). Ethnische Identit?ten von Migranten. Wirtschaftswissenschaftliches Studium, 41, 64-70.
Geschke, D., M?llering, A., Schmidt, D., Schiefer, D., & Frindte, W. (2011). Meinungen, Einstellungen und Bewertungen: Die standardisierte Telefonbefragung von Nichtmuslimen und Muslimen. In Frindte,W., Boehnke, H., Kreikenbom, H., Wagner, W. (Eds.), Lebenswelten junger Muslime, Bundesministerium des Innern, Berlin, pp 106-433, available at: http://www.bmi.bund.de/SharedDocs/Downloads/DE/Broschueren/2012/junge_muslim
e.pdf?__blob=publicationFile (accessed 27 January 2015).
GfK (2011). Apple iPhone schl?gt Nokia bei Marktanteil in Deutschland. Nürnberg: GfK.
Gutsche, J., Herrmann, A., Huber, F., Kressmann, F., & Algesheimer, R. (2005). Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalit?t. ZfbF Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 57, 638-657.
Hair, J., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, R.L. (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River: Pearson.
Hoffmann, S., & Demirel, F. (2011). Ethno-Marketing im deutschen Mobilfunkmarkt: Ent deckung neuer Zielgruppensegmente. Planung und Analyse, 38(5), 52-55.
Hofstede, G. (2001). Culture’s Consequences, 2nd ed. Thousand Oaks: Sage.
Holtz, P., & Wagner, W. (2011). Muslimische Lebenswelten im Kontext: Muslimische Internetforen und Fokusgruppen mit jungen Muslimen. In Frindte, W., Boehnke, H., Kreikenbom, H., Wagner, W. (Eds.), Lebenswelten junger Muslime, Bundesministerium des Innern, Berlin, 434-517
Interbrand (2011). 2011 Ranking of the Top 100 Brands, available at: http://www.inter
brand.com/de/best-global-brands/previous-years/best-global-brands-2011.aspx (accessed 27 January 2015).
Ishaq, M. I. (2011). A study on relationship between service quality and customer satisfaction: An empirical evidence from Pakistan telecommunication industry. Management Science Letters, 1, 523-530.
Kaas, K.P. (1995). Marketing zwischen Hierarchie und Markt. In Kaas, K.P. (Ed.), Zfbf Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, special issue, 35, 19-42.
Kang, S.-M. (2006). Measurement of acculturation, scale formats, and language competence. Journal of Cross-Cultural Psychology, 37, 669-693.
Kim, H.-S., & Yoon, C.-H. (2004). Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market. Telecommunication Policy, 31, 751-763.
Kulinna, M. (2007). Ethnomarketing in Deutschland. Frankfurt/Main: Institut für Humangeographie.
La Ferle, C., & Lee, W.-N. (2005). Can English language media connect with ethnic audiences? Ethnic minorities’ media use and representation perceptions. Journal of Advertising Research, 45, 140-153.
Laufer, D., Silvera, D.H., McBride, J.B., & Schertzer, S.M. (2010). Communication charity success across cultures: Highlighting individual or collective achievement? European Journal of Marketing, 44, 1322-1333.
Makgosa, R. (2012). Ethnic diversity in Britain: A stimulus for multicultural marketing. Marketing Intelligence and Planning, 30, 358-378.
Michaelis, M., Dinh, H.V., Heussler, T., Meyer, M., & Ahlert, D. (2008). Do ethnic marketing efforts pay off? Interaction effects of accomodated brand and price on product evaluation and purchase intention. Working paper, University of Münster.
OECD (2014). International Migration Outlook 2014. Paris: OECD.
Ogden, D.T., Ogden, J.R., & Schau, H. (2004). Exploring the impact of culture and acculturation on consumer purchase decisions: Toward a microcultural perspective. Academy of Marketing Science Review, 3(1), 1-22.
Petruzzellis, L. (2010). Mobile phone choice: Technology versus marketing. The brand effect in the Italian market. European Journal of Marketing, 44, 610-634.
Polat, U. (2006). Soziale und kulturelle Identit?t türkischer Migranten der zweiten Generation in Deutschland. Hamburg: Kova?.
Rams, W. (2001). Kundenbindung im deutschen Mobilfunkmarkt. Wiesbaden: Gabler.
Richard, M. O., & Toffoli, R. (2009). Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis. Journal of Business Research, 62(10), 987-994.
Rotheram, M.J., & Phinney, J.S. (1987). Introduction: Definitions and perspectives in the study of children’s ethnic socialization. In Phinney, J.S., Rotheram, M.J. (Eds.), Children’s Ethnic Socialization, London: Sage, 10-28.
Ryder, A.G., Alden, L.E., & Paulhus, D.L. (2000). Is acculturation unidimensional or bidimensional? A head-to-head comparison in the prediction of personality, self-identity, and adjustment. Journal of Personality and Social Psychology, 79, 49-65.
Sattler, H. (2006). Methoden zur Messung von Pr?ferenzen für Innovationen. In Albers, S. (Ed.), Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, special issue 54, 154-176.
Schlereth, C., & Skiera, B. (2012). Measurement of consumer preferences for bucket pricing plans with different service attributes. International Journal of Research in Marketing, 29(2), 167-180.
Schneider, H., Coskun, B., & Kelemci Schneider, G. (2010). Rollenverteilung bei Kaufentscheidungen türkischst?mmiger Familien in Deutschland. Marketing ZFP, 32, 164-179.
Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally customizing websites for uS Hispanic online consumers. Journal of Advertising Research, 48(2), 224-234.
Statistisches Bundesamt (2014). Bev?lkerung und Erwerbst?tigkeit. Bev?lkerung mit Migrationshintergrund, Fachserie 1 Reihe 2.2. Wiesbaden. Available on: https://www.destatis.
de/DE/Publikationen/Thematisch/Bevoelkerung/MigrationIntegration/Migrationshintergrund2010220137004.pdf?__blob=publicationFile (accessed 27 January 2015).
SyncForce (2011). Ranking the Brands Top 100, available at: http://www.rankingthebrands.co
m/The-Brand-Rankings.aspx?rankingID=30 & year=260 (accessed 27 January 2015).
Tajfel, H., Billig, M.G., Bundy, R.P., & Flament, C. (1971). Social categorization and intergroup baviour. European Journal of Social Psychology, 1, 149-178.
Talberg, M., H?mm?inen, H., T?yli, J., & Kamppari, S. (2007). Impacts of handset bundling on mobile data usage: The case of Finland. Telecommunication Policy, 31, 648-659.
Trebbe, J., & WeiB, H.-J. (2007). Integration als Mediennutzungsmotiv. Media Perspektiven, 38, 136-141.
Ustüner, T., & Holt, D.B. (2007). Dominated consumer acculturation: The social construction of poor migrants women’s consumer identity projects in a Turkish squatter. Journal of Consumer Research, 34(1), 41-56.
Voeth, M., & Hahn, C. (1998). Limit Conjoint-Analyse. Marketing ZFP, 20, 119-132.
Watchravesringkan, K. (2010). Exploring antecedents and consequences of consumer ethnocentrism: Evidence from Asian immigrants in the US. International Journal of Consumer Studies, 35, 383-390.
Ya?mur, K., & Vijver, F.J. (2012). Acculturation and language orientations of Turkish immigrants in Australia, France, Germany, and the Netherlands. Journal of Cross-Cultural Psychology, 43, 1110-1130.
Zick, A. (2010). Psychologie der Akkulturation. Wiesbaden: VS Verlag.
Zollinger, P. (2005). Markenbewusste Mitbürger. Horizont, 22(19), 62.
Allgayer, F. (2010). Vielfalt türkischer Lebenswelten. Werben und Verkaufen, 48(50), 72-73.
Antioco, M., Vanhamme, J., Hardy, A., Bernardin, L. (2012). On the importance of social integration for minority targeting effectiveness, International Journal of Research in Marketing, 29, 380-389.
Anzengruber, M. (2008). Sozial orientiertes Konsumentenverhalten im Lebensmittelhandel. Wiesbaden: Gabler.
Armstrong, S., Overton, T. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14, 396-402.
Aygün, T. (2005). Deutschtürkisches Konsumentenverhalten. K?ln: Eul.
Backhaus, K., Erichson, B., Plinke, W., & Weiber, R. (2011). Multivariate Analysemethoden, 13th ed. Berlin: Springer.
Batato, F. (2005). Türken sind für Markenartikler die besseren Kunden. Absatzwirtschaft, 48(12), 92.
Bertele, C. (2010). Ethno-Anbieter: Die Heimat am H?rer. Telecom Handel, available at: http://www.telecom-handel.de/Marktreports/Mobilfunk/Ethno-Anbieter-Die-Heimat-am-Hoerer (accessed 27 January 2015).
Bücker, M. (2006). Potenzial für Ethno-Marketing wird kr?ftig untersch?tzt. Absatzwirtschaft, 49(12), 96-101.
Callister, P., Didham, R., Newell, J., & Potter, D. (2007). Family ethnicity: Knitting a jumper using two woolly concepts. Social Policy Journal of New Zealand, 15(32), 32-48.
Cinar, M. (2003). Ethnospezifisches Marketing für Deutschtürken: Probleme und Chancen. Thexis, 20 (4), 24-29.
Cokley, K. (2007). Critical issues in the measurement of ethnic and racial identity. Journal of Counseling Psychology, 54, 224-234.
Coskun, B. (2011). Interaction of Cultural and Socio-Economic Variables in Targeting Ethnic Consumer Groups. Berlin: Steinbeis Edition.
Dressler, M., & K?ten, N. (2007). Werbeeffektivit?t von Ethnowerbung am Beispiel der Türken in Deutschland. Werbeforschung und Praxis, 52(2), 24-35.
Eastlick, M.A., & Lotz, S.L. (2000). Objective and multidimensional acculturation measures: Implications for retailing to Hispanic customers. Journal of Retailing and Consumer Services, 7, 149-160.
Erdem, K., & Schmidt, R. (2008). Ethnic marketing for Turks in Germany. International Journal of Retail and Distribution Management, 36, 212-223.
Esser, H. (2006). Sprache und Integration. Frankfurt/Main: Campus.
Gehl, C. (2006). Konsumverhalten der Deutsch-Türken. Media & Marketing, (12), 24-26.
Gerpott, T.J., & Bicak, I. (2011). Ethno-Marketing: Synopse empirischer Studien sowie Schlussfolgerungen für die Marketing-Praxis und -Forschung. Der Markt, 50, 97-108.
Gerpott, T.J., & Bicak, I. (2012). Ethnische Identit?ten von Migranten. Wirtschaftswissenschaftliches Studium, 41, 64-70.
Geschke, D., M?llering, A., Schmidt, D., Schiefer, D., & Frindte, W. (2011). Meinungen, Einstellungen und Bewertungen: Die standardisierte Telefonbefragung von Nichtmuslimen und Muslimen. In Frindte,W., Boehnke, H., Kreikenbom, H., Wagner, W. (Eds.), Lebenswelten junger Muslime, Bundesministerium des Innern, Berlin, pp 106-433, available at: http://www.bmi.bund.de/SharedDocs/Downloads/DE/Broschueren/2012/junge_muslim
e.pdf?__blob=publicationFile (accessed 27 January 2015).
GfK (2011). Apple iPhone schl?gt Nokia bei Marktanteil in Deutschland. Nürnberg: GfK.
Gutsche, J., Herrmann, A., Huber, F., Kressmann, F., & Algesheimer, R. (2005). Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalit?t. ZfbF Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 57, 638-657.
Hair, J., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham, R.L. (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River: Pearson.
Hoffmann, S., & Demirel, F. (2011). Ethno-Marketing im deutschen Mobilfunkmarkt: Ent deckung neuer Zielgruppensegmente. Planung und Analyse, 38(5), 52-55.
Hofstede, G. (2001). Culture’s Consequences, 2nd ed. Thousand Oaks: Sage.
Holtz, P., & Wagner, W. (2011). Muslimische Lebenswelten im Kontext: Muslimische Internetforen und Fokusgruppen mit jungen Muslimen. In Frindte, W., Boehnke, H., Kreikenbom, H., Wagner, W. (Eds.), Lebenswelten junger Muslime, Bundesministerium des Innern, Berlin, 434-517
Interbrand (2011). 2011 Ranking of the Top 100 Brands, available at: http://www.inter
brand.com/de/best-global-brands/previous-years/best-global-brands-2011.aspx (accessed 27 January 2015).
Ishaq, M. I. (2011). A study on relationship between service quality and customer satisfaction: An empirical evidence from Pakistan telecommunication industry. Management Science Letters, 1, 523-530.
Kaas, K.P. (1995). Marketing zwischen Hierarchie und Markt. In Kaas, K.P. (Ed.), Zfbf Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, special issue, 35, 19-42.
Kang, S.-M. (2006). Measurement of acculturation, scale formats, and language competence. Journal of Cross-Cultural Psychology, 37, 669-693.
Kim, H.-S., & Yoon, C.-H. (2004). Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market. Telecommunication Policy, 31, 751-763.
Kulinna, M. (2007). Ethnomarketing in Deutschland. Frankfurt/Main: Institut für Humangeographie.
La Ferle, C., & Lee, W.-N. (2005). Can English language media connect with ethnic audiences? Ethnic minorities’ media use and representation perceptions. Journal of Advertising Research, 45, 140-153.
Laufer, D., Silvera, D.H., McBride, J.B., & Schertzer, S.M. (2010). Communication charity success across cultures: Highlighting individual or collective achievement? European Journal of Marketing, 44, 1322-1333.
Makgosa, R. (2012). Ethnic diversity in Britain: A stimulus for multicultural marketing. Marketing Intelligence and Planning, 30, 358-378.
Michaelis, M., Dinh, H.V., Heussler, T., Meyer, M., & Ahlert, D. (2008). Do ethnic marketing efforts pay off? Interaction effects of accomodated brand and price on product evaluation and purchase intention. Working paper, University of Münster.
OECD (2014). International Migration Outlook 2014. Paris: OECD.
Ogden, D.T., Ogden, J.R., & Schau, H. (2004). Exploring the impact of culture and acculturation on consumer purchase decisions: Toward a microcultural perspective. Academy of Marketing Science Review, 3(1), 1-22.
Petruzzellis, L. (2010). Mobile phone choice: Technology versus marketing. The brand effect in the Italian market. European Journal of Marketing, 44, 610-634.
Polat, U. (2006). Soziale und kulturelle Identit?t türkischer Migranten der zweiten Generation in Deutschland. Hamburg: Kova?.
Rams, W. (2001). Kundenbindung im deutschen Mobilfunkmarkt. Wiesbaden: Gabler.
Richard, M. O., & Toffoli, R. (2009). Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis. Journal of Business Research, 62(10), 987-994.
Rotheram, M.J., & Phinney, J.S. (1987). Introduction: Definitions and perspectives in the study of children’s ethnic socialization. In Phinney, J.S., Rotheram, M.J. (Eds.), Children’s Ethnic Socialization, London: Sage, 10-28.
Ryder, A.G., Alden, L.E., & Paulhus, D.L. (2000). Is acculturation unidimensional or bidimensional? A head-to-head comparison in the prediction of personality, self-identity, and adjustment. Journal of Personality and Social Psychology, 79, 49-65.
Sattler, H. (2006). Methoden zur Messung von Pr?ferenzen für Innovationen. In Albers, S. (Ed.), Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, special issue 54, 154-176.
Schlereth, C., & Skiera, B. (2012). Measurement of consumer preferences for bucket pricing plans with different service attributes. International Journal of Research in Marketing, 29(2), 167-180.
Schneider, H., Coskun, B., & Kelemci Schneider, G. (2010). Rollenverteilung bei Kaufentscheidungen türkischst?mmiger Familien in Deutschland. Marketing ZFP, 32, 164-179.
Singh, N., Baack, D. W., Pereira, A., & Baack, D. (2008). Culturally customizing websites for uS Hispanic online consumers. Journal of Advertising Research, 48(2), 224-234.
Statistisches Bundesamt (2014). Bev?lkerung und Erwerbst?tigkeit. Bev?lkerung mit Migrationshintergrund, Fachserie 1 Reihe 2.2. Wiesbaden. Available on: https://www.destatis.
de/DE/Publikationen/Thematisch/Bevoelkerung/MigrationIntegration/Migrationshintergrund2010220137004.pdf?__blob=publicationFile (accessed 27 January 2015).
SyncForce (2011). Ranking the Brands Top 100, available at: http://www.rankingthebrands.co
m/The-Brand-Rankings.aspx?rankingID=30 & year=260 (accessed 27 January 2015).
Tajfel, H., Billig, M.G., Bundy, R.P., & Flament, C. (1971). Social categorization and intergroup baviour. European Journal of Social Psychology, 1, 149-178.
Talberg, M., H?mm?inen, H., T?yli, J., & Kamppari, S. (2007). Impacts of handset bundling on mobile data usage: The case of Finland. Telecommunication Policy, 31, 648-659.
Trebbe, J., & WeiB, H.-J. (2007). Integration als Mediennutzungsmotiv. Media Perspektiven, 38, 136-141.
Ustüner, T., & Holt, D.B. (2007). Dominated consumer acculturation: The social construction of poor migrants women’s consumer identity projects in a Turkish squatter. Journal of Consumer Research, 34(1), 41-56.
Voeth, M., & Hahn, C. (1998). Limit Conjoint-Analyse. Marketing ZFP, 20, 119-132.
Watchravesringkan, K. (2010). Exploring antecedents and consequences of consumer ethnocentrism: Evidence from Asian immigrants in the US. International Journal of Consumer Studies, 35, 383-390.
Ya?mur, K., & Vijver, F.J. (2012). Acculturation and language orientations of Turkish immigrants in Australia, France, Germany, and the Netherlands. Journal of Cross-Cultural Psychology, 43, 1110-1130.
Zick, A. (2010). Psychologie der Akkulturation. Wiesbaden: VS Verlag.
Zollinger, P. (2005). Markenbewusste Mitbürger. Horizont, 22(19), 62.