How to cite this paper
Dzandu, M., Boateng, H & Dzandu, C. (2014). Key determinants of students’ mobile phone choice.Management Science Letters , 4(8), 1801-1814.
Refrences
Aaker, D. A. (1991). Managing brand equity. San Francisco: Free Press.
AMA (2003). Dictionary of marketing. Retrieved from http: //www.marketingpower.com/ live/mg-dictionary-view329.php, American Marketing Association, Chicago, IL, (accessed 12 December 2013).
Ayanwale, A. B., Alimi, T. & Ayanbimipe, M. A. (2005). The influence of advertising on consumer brand preference. Journal of Social Science, 10(1), 9-16.
Babbie, E. (1990). Survey research methods, 2nd ed. Belmont, CA: Wadsworth Publishing Company
Bateson, J.E.G. (1995). Managing services marketing texts and readings, 3rd ed. Orlando, FL: The Dryden Press.
Bertilsson, J. (2009). The Way Brands Work; Consumers’ understanding of the creation and usage of brands. Lund: Business Press.
Bitta, J. D. A. & Monroe, K. B. (1974). The influence of adaptation level on subjective price perceptions. In S. Ward & P. Wright, Advances in consumer research, Vol. 1, eds., (pp. 359-369), Association for Consumer Research.
Boateng, H. & Quansah, M. (2013). Mobile telecommunication networks choice among Ghanaians. Management Science Letters, 3(7), 1839-1850.
Chan, A. K.K. & Huang, Y.Y. (1997). Brand naming in China-a linguistic approach. Marketing Intelligence & Planning, 15(5), 227-234.
Dadzie, A. & Boachie-Mensah, F. (2011). Brand preference for mobile phone operator services in the Cape Coast Metropolis. International Journal of Business & Management, 6(11), 190-205.
Datte`e, B. & Weil, H.B. (2005). Dynamics of social factors in technological substitutions. Working Paper, No. 4599-05, Cambridge, MA: MIT Sloan School of Management.
De Chernatony, L. & McDonald, M. (1998). Creating powerful brands in consumer service and industrial markets, 2nd ed. Oxford: Butterworth-Heinemann.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-157.
Ferraro, R., Bettman, J. R., & Chartrand, T.L. (2009). The power of strangers: the effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research, 35, 729-41.
Farquhar, P.H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Farquhar, P. H., Julia, Y. Han, Paul M. Herr & Yuji, I. (1992). Strategies for leveraging master brands. Marketing Research, 4(3), 32–43.
Gabbott, M. & Hogg, G. (1999). Consumer involvement in services: a replication and extension. Journal of Business Research, 46, 159-166.
Garvin, D. A. (1987). Competing on the eight dimensions of quality. Harvard Business Review, 65,101-109.
Gobe, M. (2001). Emotional branding: the new paradigm for connecting brands to people. New York: Allworth Press
Graeff, T.R. (1996). Using promotional messages to manage the effects of brand and self-image on brand evaluations. Journal of Consumer Marketing, 13(3), 4–18.
Hakoama, M. & Hakoyama, S. (2012). The impact of cell phone use on social networking and development among college students. The AABSS Journal, 15, 1-20.
Hamann, D., Williams, R. & Omar, M. (2007). Branding strategy and consumer high-technology product, The Journal of Product & Brand Management, 16(2), 98 –111.
Hao, L., Gao C. & Liu Z. (2007). Customer-based brand equity and improvement strategy for mobile phone brands: foreign versus local in the Chinese market. International Management Review, 3(3), 76-83.
Hood, D. & Henderson, K. (2005). Branding in the United Kingdom public library service. New Library World, 106(2), 16 – 28.
Hoyer, W. D. & Brown, S. P (1990). Effects of brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research, 17, 141–148.
In-Stat/MDR (2002). The worldwide PDA market: the next generation of mobile computing. Research Report. http://www.instat.com (Accessed December 2011).
Jiang, P. (2004). The role of brand name in customization decisions: a search vs. experience perspective. Journal of Product & Brand Management, 13(2), 73-83.
Jones, S. (2002). 3G launch strategies, early adopters, why & how to make them yours. Tarifica Report, (October).
Karjaluoto, H. Karvonen, J., Kesti, M., Koivum?ki, T., Manninen, M., Pakola, J., Ristola, A. & Salo, J. (2005). Factors affecting consumer choice of mobile phones: two studies from Finland. Journal of Euromarketing, 14(3), 59-82.
Kay, M. J. (2006). Strong brands and corporate brands. European Journal of Marketing, 40(7/8), 742-60.
Keller, K. L. (2008). Strategic Brand management; Building, measuring and managing brand equity. New Jersey: Pearson Education, Inc.
Keller, K. L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Krishnamurthi, L. & Raj, S. P. (1991). An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Marketing Science, 10(2), 172-183.
Kotler, P., Asplund, C. Rein, I. & Haider, D. (1999) Marketing Places Europe. London: Pearson Education Ltd.
Lassar, W., Mittal, B. & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Liu, C.M. (2002). The effects of promotional activities on brand decision in the cellular telephone industry. The Journal of Product & Brand Management, 11(1), 42-51.
Marat, E. (2009). Branding in Central Asia: a new campaign to present ideas about the state and the nation’, Europe-Asia Studies, 61, 1123-1135.
Macdonald, E. & Sharp, B. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(1), 5-15.
Narteh, B., Odoom, R., Braimah, M. & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana’, Journal of Product & Brand Management, 21(7), 516–528.
Nowlis, S. M. & Simonson, I. (1997). Attribute-task compatibility as a determinant of consumer preference reversals. Journal of Marketing Research, 34, 205-218.
Petruzzellis, L. (2010). Mobile phone choice: technology versus Marketing: The brand effect in the Italian market. European Journal of Marketing, 44(5), 610-634
Pitta, D. A., & Katsanis, L. P. (1995). Understanding brand equity for successful brand extension. Journal of Consumer Marketing, 12(4), 51 – 64.
Riquelme, H. (2001). Do consumers know what they want? Journal of Consumer Marketing, 18(5), 437-448.
Rossiter, J. R. & Percy, L. (1987). Advertising and Promotion Management. Singapore: McGraw-Hill.
Rossiter, J. R., Percy, L. & Donovan, R. J. (1991). A better advertising planning grid. Journal of Advertising Research, 31(5), 11-21.
Sethuraman, R. & Cole, C. (1999). Factors influencing the price premiums that consumers pay for national brands over store brands. Journal of Product & Brand Management, 8(4), 340 – 351.
Soomro, M. I., Jatoi, M. M. & Gilal, R. G. (2011). Consumer brand choice in a no-brand awareness situation of low involvement Products. Interdisciplinary Journal of Contemporary Research in Business, 2(12), 392-404.
Steyn, B. & Puth, G. (2000). Corporate communication strategy. South Africa: Sandown, Heinemann Publishers.
Temporal, P. & Lee, K.C. (2001). Hi-tech hi-touch branding: creating brand power in the age of technology. New York, NY: John Wiley & Sons.
Hoyer, W.D. & Brown, S.P. (1990). Effects of brand awareness on choice for a common, repeat purchase product’, Journal of Consumer Research, 17, 141-148.
Vanrenen, J. (2005). How to add value to your brand. Retrieved from http://www.sbcs.org.au/SBSC%20Newsletter-December%2011.pdf.
Walker, R. (2008) Buying in: the secret dialogue between what we buy and who we are. Georgia: Random House.
Wiedmann, K., Hennigs, N. & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.
Ya?a, E. & Bozyi?it, S. (2012). Preference of consumers of Y generat?on by using mobile phone and GSM operators: a pilot study to determine the preferences of university students in Mersin. Cag University Journal of Social Sciences, 9(1), 29-46.
AMA (2003). Dictionary of marketing. Retrieved from http: //www.marketingpower.com/ live/mg-dictionary-view329.php, American Marketing Association, Chicago, IL, (accessed 12 December 2013).
Ayanwale, A. B., Alimi, T. & Ayanbimipe, M. A. (2005). The influence of advertising on consumer brand preference. Journal of Social Science, 10(1), 9-16.
Babbie, E. (1990). Survey research methods, 2nd ed. Belmont, CA: Wadsworth Publishing Company
Bateson, J.E.G. (1995). Managing services marketing texts and readings, 3rd ed. Orlando, FL: The Dryden Press.
Bertilsson, J. (2009). The Way Brands Work; Consumers’ understanding of the creation and usage of brands. Lund: Business Press.
Bitta, J. D. A. & Monroe, K. B. (1974). The influence of adaptation level on subjective price perceptions. In S. Ward & P. Wright, Advances in consumer research, Vol. 1, eds., (pp. 359-369), Association for Consumer Research.
Boateng, H. & Quansah, M. (2013). Mobile telecommunication networks choice among Ghanaians. Management Science Letters, 3(7), 1839-1850.
Chan, A. K.K. & Huang, Y.Y. (1997). Brand naming in China-a linguistic approach. Marketing Intelligence & Planning, 15(5), 227-234.
Dadzie, A. & Boachie-Mensah, F. (2011). Brand preference for mobile phone operator services in the Cape Coast Metropolis. International Journal of Business & Management, 6(11), 190-205.
Datte`e, B. & Weil, H.B. (2005). Dynamics of social factors in technological substitutions. Working Paper, No. 4599-05, Cambridge, MA: MIT Sloan School of Management.
De Chernatony, L. & McDonald, M. (1998). Creating powerful brands in consumer service and industrial markets, 2nd ed. Oxford: Butterworth-Heinemann.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131-157.
Ferraro, R., Bettman, J. R., & Chartrand, T.L. (2009). The power of strangers: the effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research, 35, 729-41.
Farquhar, P.H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Farquhar, P. H., Julia, Y. Han, Paul M. Herr & Yuji, I. (1992). Strategies for leveraging master brands. Marketing Research, 4(3), 32–43.
Gabbott, M. & Hogg, G. (1999). Consumer involvement in services: a replication and extension. Journal of Business Research, 46, 159-166.
Garvin, D. A. (1987). Competing on the eight dimensions of quality. Harvard Business Review, 65,101-109.
Gobe, M. (2001). Emotional branding: the new paradigm for connecting brands to people. New York: Allworth Press
Graeff, T.R. (1996). Using promotional messages to manage the effects of brand and self-image on brand evaluations. Journal of Consumer Marketing, 13(3), 4–18.
Hakoama, M. & Hakoyama, S. (2012). The impact of cell phone use on social networking and development among college students. The AABSS Journal, 15, 1-20.
Hamann, D., Williams, R. & Omar, M. (2007). Branding strategy and consumer high-technology product, The Journal of Product & Brand Management, 16(2), 98 –111.
Hao, L., Gao C. & Liu Z. (2007). Customer-based brand equity and improvement strategy for mobile phone brands: foreign versus local in the Chinese market. International Management Review, 3(3), 76-83.
Hood, D. & Henderson, K. (2005). Branding in the United Kingdom public library service. New Library World, 106(2), 16 – 28.
Hoyer, W. D. & Brown, S. P (1990). Effects of brand awareness on choice for a common, repeat purchase product. Journal of Consumer Research, 17, 141–148.
In-Stat/MDR (2002). The worldwide PDA market: the next generation of mobile computing. Research Report. http://www.instat.com (Accessed December 2011).
Jiang, P. (2004). The role of brand name in customization decisions: a search vs. experience perspective. Journal of Product & Brand Management, 13(2), 73-83.
Jones, S. (2002). 3G launch strategies, early adopters, why & how to make them yours. Tarifica Report, (October).
Karjaluoto, H. Karvonen, J., Kesti, M., Koivum?ki, T., Manninen, M., Pakola, J., Ristola, A. & Salo, J. (2005). Factors affecting consumer choice of mobile phones: two studies from Finland. Journal of Euromarketing, 14(3), 59-82.
Kay, M. J. (2006). Strong brands and corporate brands. European Journal of Marketing, 40(7/8), 742-60.
Keller, K. L. (2008). Strategic Brand management; Building, measuring and managing brand equity. New Jersey: Pearson Education, Inc.
Keller, K. L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Krishnamurthi, L. & Raj, S. P. (1991). An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Marketing Science, 10(2), 172-183.
Kotler, P., Asplund, C. Rein, I. & Haider, D. (1999) Marketing Places Europe. London: Pearson Education Ltd.
Lassar, W., Mittal, B. & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Liu, C.M. (2002). The effects of promotional activities on brand decision in the cellular telephone industry. The Journal of Product & Brand Management, 11(1), 42-51.
Marat, E. (2009). Branding in Central Asia: a new campaign to present ideas about the state and the nation’, Europe-Asia Studies, 61, 1123-1135.
Macdonald, E. & Sharp, B. (2000). Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48(1), 5-15.
Narteh, B., Odoom, R., Braimah, M. & Buame, S. (2012). Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana’, Journal of Product & Brand Management, 21(7), 516–528.
Nowlis, S. M. & Simonson, I. (1997). Attribute-task compatibility as a determinant of consumer preference reversals. Journal of Marketing Research, 34, 205-218.
Petruzzellis, L. (2010). Mobile phone choice: technology versus Marketing: The brand effect in the Italian market. European Journal of Marketing, 44(5), 610-634
Pitta, D. A., & Katsanis, L. P. (1995). Understanding brand equity for successful brand extension. Journal of Consumer Marketing, 12(4), 51 – 64.
Riquelme, H. (2001). Do consumers know what they want? Journal of Consumer Marketing, 18(5), 437-448.
Rossiter, J. R. & Percy, L. (1987). Advertising and Promotion Management. Singapore: McGraw-Hill.
Rossiter, J. R., Percy, L. & Donovan, R. J. (1991). A better advertising planning grid. Journal of Advertising Research, 31(5), 11-21.
Sethuraman, R. & Cole, C. (1999). Factors influencing the price premiums that consumers pay for national brands over store brands. Journal of Product & Brand Management, 8(4), 340 – 351.
Soomro, M. I., Jatoi, M. M. & Gilal, R. G. (2011). Consumer brand choice in a no-brand awareness situation of low involvement Products. Interdisciplinary Journal of Contemporary Research in Business, 2(12), 392-404.
Steyn, B. & Puth, G. (2000). Corporate communication strategy. South Africa: Sandown, Heinemann Publishers.
Temporal, P. & Lee, K.C. (2001). Hi-tech hi-touch branding: creating brand power in the age of technology. New York, NY: John Wiley & Sons.
Hoyer, W.D. & Brown, S.P. (1990). Effects of brand awareness on choice for a common, repeat purchase product’, Journal of Consumer Research, 17, 141-148.
Vanrenen, J. (2005). How to add value to your brand. Retrieved from http://www.sbcs.org.au/SBSC%20Newsletter-December%2011.pdf.
Walker, R. (2008) Buying in: the secret dialogue between what we buy and who we are. Georgia: Random House.
Wiedmann, K., Hennigs, N. & Siebels, A. (2009). Value-based segmentation of luxury consumption behavior. Psychology & Marketing, 26(7), 625–651.
Ya?a, E. & Bozyi?it, S. (2012). Preference of consumers of Y generat?on by using mobile phone and GSM operators: a pilot study to determine the preferences of university students in Mersin. Cag University Journal of Social Sciences, 9(1), 29-46.