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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 5 Issue 2 pp. 175-180 , 2015

A study on FRAME model: Evidence from banking industry Pages 175-180 Right click to download the paper Download PDF

Authors: Fazlollah Talebi, Maryam Sasaniyan

Keywords: Bank Maskan, FRAME, Learner aspect, Mobile learning

Abstract: The Framework for the Rational Analysis of Mobile Education (FRAME) model explains mobile learning features as a process in terms of mobile technologies, human learning capacities, and social interaction. It describes various issues of information overload, knowledge navigation, and cooperation in learning. The framework gives insight for development of future mobile devices as well as learning materials, and an appropriate design of learning and teaching strategies for the purpose of mobile education. The proposed study of this paper implements the FRAME model in Iranian banking industry. The study has been implemented among a sample of 160 regular employees who worked for Bank Maskan in province of Alborz, Iran. To validate the questionnaire, we use content validity ratio (CVR) and verify the questionnaire using Cronbach alphas. Using t-student test, the study has determined that the firm was ready to adopt mobile learning in terms of device, social and learner aspects. In our survey, learner aspect was number one priority followed by device and social aspects.

How to cite this paper
Talebi, F & Sasaniyan, M. (2015). A study on FRAME model: Evidence from banking industry.Management Science Letters , 5(2), 175-180.

Refrences
Ally, M. (Ed.). (2009). Mobile learning: Transforming the delivery of education and training. Athabasca University Press.

Cushion, C. J., Armour, K. M., & Jones, R. L. (2003). Coach education and continuing professional development: Experience and learning to coach. Quest, 55(3), 215-230.

Erstad, O. (2002). Norwegian students using digital artifacts in project?based learning. Journal of Computer Assisted Learning, 18(4), 427-437.

Koole, M. L. (2009). A model for framing mobile learning. Mobile Learning: Transforming the Delivery of Education and Training, 1(2), 25-47.

Myers-Scotton, C. (2001). The matrix language frame model: Development and responses. Trends in Linguistics Studies and Monographs, 126, 23-58.

Norman, D. A. (1999). Affordance, conventions, and design. Interactions, 6(3), 38-43.

Shneiderman, S. B., & Plaisant, C. (2005). Designing the user interface: Strategies for effective human-computer interaction, 4th ed., Pearson Addison Wesley, USA.

Smith, P., & Ragan, T. (1999). Instructional design. 2nd ed. Toronto: John Wiley & Sons.
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Journal: Management Science Letters | Year: 2015 | Volume: 5 | Issue: 2 | Views: 1990 | Reviews: 0

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