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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 10 pp. 2325-2328, 2014

A survey on factors influencing city branding Pages 2325-2328 PDF Download PDF

Authors: Seyed Mohsen Mahmoudzadeh, Mahmoud Samiei Nasr, Mostafa Hashemi

📋 Author Affiliations:
Seyed Mohsen Mahmoudzadeh ORCID 1, Mahmoud Samiei Nasr1, Mostafa Hashemi ORCID 2
1 Department of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 MA student at Islamic Azad University (IAU), Kish International Branch, Kish Island , Iran
doi 10.5267/j.msl.2014.9.001
1 Source: Scopus
Crossref 3 Source: CrossRef

🔑 Keywords: City development, AHP, City branding

Abstract: Nowadays, the issue of “globalization” is entering to all areas in the world. In addition to products and companies, cities and countries also have the opportunity to see themselves as important actors in international arena. Places define their positions in different fields like business, leisure and recreation, educational opportunities, living, etc. This paper presents an empirical study to introduce city branding as one of the solutions to join globalization process. The method of this research is based on the “descriptive-analytic” and utilize the available literature and experts’ opinions to prioritize the influencing factors of city branding. We use Delphi consensus methods and technique of analytical hierarchy process to evaluate the factors. Finally, the results of the study indicate that security, transportation and mental creativity are the weakest fields and business and shopping facilities are strong fields of city branding in metropolitan of Tehran.

How to cite this paper
APA: Mahmoudzadeh, S., Nasr, M & Hashemi, M. (2014). A survey on factors influencing city branding. Management Science Letters, 4(10), 2325-2328.
Chicago/Turabian: Mahmoudzadeh, S., Nasr, M & Hashemi, M. 2014. "A survey on factors influencing city branding." Management Science Letters 4, no. 10 (2014): 2325-2328.
AMA: Mahmoudzadeh, S., Nasr, M & Hashemi, M. A survey on factors influencing city branding. Management Science Letters. 2014;4(10):2325-2328.

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📚 Journal: Management Science Letters | 📅 Year: 2014 | 📖 Volume: 4 | 📄 Issue: 10 | 👁️ Views: 3912 | 📊 Crossref: 3

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