How to cite this paper
Aziziha, H., Mousavi, S., Tabatabaee, S & Khodsetan, A. (2014). Investigating the effect of different conflict management strategies on brand promise: A case study of banking industry.Management Science Letters , 4(1), 1-4.
Refrences
Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. The Journal of Brand Management,12(4), 279-300.
Delgado-Ballester, E., & Munuera-Alem?n, J. L. (2005). Does brand trust matter to brand equity?. Journal of product & brand management, 14(3), 187-196.
Hankinson, G. (2007). The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management, 14(3), 240-254.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. The Journal of Brand Management, 9(4), 249-261.
Parkerson, B., & Saunders, J. (2005). City branding: can goods and services branding models be used to brand cities?. Place Branding, 1(3), 242-264.
Putnam, L. L., & Wilson, C. E. (1982). Communicative strategies in organizational conflicts: Reliability and validity of a measurement scale. Communication yearbook, 6, 629-652.
Thomas, K. W. (1992). Conflict and conflict management: Reflections and update. Journal of Organizational Behavior, 13(3), 265-274.
Delgado-Ballester, E., & Munuera-Alem?n, J. L. (2005). Does brand trust matter to brand equity?. Journal of product & brand management, 14(3), 187-196.
Hankinson, G. (2007). The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Journal of Brand Management, 14(3), 240-254.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. The Journal of Brand Management, 9(4), 249-261.
Parkerson, B., & Saunders, J. (2005). City branding: can goods and services branding models be used to brand cities?. Place Branding, 1(3), 242-264.
Putnam, L. L., & Wilson, C. E. (1982). Communicative strategies in organizational conflicts: Reliability and validity of a measurement scale. Communication yearbook, 6, 629-652.
Thomas, K. W. (1992). Conflict and conflict management: Reflections and update. Journal of Organizational Behavior, 13(3), 265-274.