How to cite this paper
Golnarian, B & Talab, H. (2014). Examining the effect of relationship marketing on the frequency of using banking services.Management Science Letters , 4(5), 1003-1008.
Refrences
Ehigie, B. O. (2006). Correlates of customer loyalty to their bank: a case study in Nigeria. International Journal of Bank Marketing, 24(7), 494-508.
Gr?nroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99-113.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Pearson Education.
Lawshe, C.H. (1975). A quantitative approach to content validity. Personnel Psychology, 28, 563–575.
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of marketing, 69(4), 167-176.
Reichheld, F., & Sasser, W. (2010). Zero defections: quality comes to services. Harvard Business Review, 105-11.
Palmer, A. J. (1996). Relationship marketing: a universal paradigm or management fad?. Learning Organization, 3(3), 18-25.
Sin, L. Y., Tse, A. C., Yau, O. H., Chow, R. P., Lee, J. S., & Lau, L. B. (2005). Relationship marketing orientation: scale development and cross-cultural validation. Journal of Business Research, 58(2), 185-194.
Zineldin, M., & Philipson, S. (2007). Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps. Journal of consumer marketing,24(4), 229-241.
Gr?nroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99-113.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Pearson Education.
Lawshe, C.H. (1975). A quantitative approach to content validity. Personnel Psychology, 28, 563–575.
Payne, A., & Frow, P. (2005). A strategic framework for customer relationship management. Journal of marketing, 69(4), 167-176.
Reichheld, F., & Sasser, W. (2010). Zero defections: quality comes to services. Harvard Business Review, 105-11.
Palmer, A. J. (1996). Relationship marketing: a universal paradigm or management fad?. Learning Organization, 3(3), 18-25.
Sin, L. Y., Tse, A. C., Yau, O. H., Chow, R. P., Lee, J. S., & Lau, L. B. (2005). Relationship marketing orientation: scale development and cross-cultural validation. Journal of Business Research, 58(2), 185-194.
Zineldin, M., & Philipson, S. (2007). Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps. Journal of consumer marketing,24(4), 229-241.