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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 4 pp. 621-626 , 2014

Examining the role of export competitive advantages on export performance Pages 621-626 Right click to download the paper Download PDF

Authors: Yeganeh Alimohammadi, Reza Aghamousa, Fataneh Alizadeh Meshkani

doi 10.5267/j.msl.2014.2.036
Crossmark

Keywords: Competitive advantage, Export performance, Food industry

Abstract: This paper investigates the role of export competitive advantage on export performance in food industry. The proposed study designs a questionnaire in Likert scale and distributes it among 280 randomly selected experts in food industry and Cronbach alpha has been calculated as 0.827. The study has applied factor analysis to find important factors influencing export performance. Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Bartlett & apos; s Test of Sphericity have been performed to validate the results and they both validated the questionnaire. The results of the survey have determined six effective groups including product development, e-commerce, marketing planning, organizational performance, competitiveness and supply chain management.

How to cite this paper

Alimohammadi, Y., Aghamousa, R & Meshkani, F. (2014). Examining the role of export competitive advantages on export performance.Management Science Letters , 4(4), 621-626.

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Journal: Management Science Letters | Year: 2014 | Volume: 4 | Issue: 4 | Views: 3460 | Reviews: 0

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