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Growing Science » Management Science Letters » An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm

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Management Science Letters
ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 1 pp. 187-192, 2014

An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm Pages 187-192 PDF Download PDF

Authors: Rostam Pourrahidi, Masoud Pour Kiani, Majid Jafari

📋 Author Affiliations:
Rostam Pourrahidi, Masoud Pour Kiani, Majid Jafari ORCID
¹ Management Group, Kish International Unit, Islamic Azad University, Kish, Iran
doi 10.5267/j.msl.2013.11.013
3 Source: Scopus
Crossref 2 Source: CrossRef

🔑 Keywords: Customer loyalty, Insurance firm, Quality of services, SERQUAL

Abstract: In this paper, we present an empirical investigation to study the effect of various factors influencing customer loyalty and quality of services on customer satisfaction and customer loyalty. The proposed study is implemented in one of Iranian insurance firms by choosing a sample of 171 randomly selected customers of this insurance firm. We use SERVQUAL standard questionnaire to measure customer satisfaction. The study examines three hypotheses associated with the proposed study using one-way t-student as well as path analysis, and the results have confirmed all three hypotheses. The study also uses Freedman test to rank the most important factors and detects that value was the most important issue followed by trust, customer satisfaction, empathy, value and resistance to change.

How to cite this paper
APA: Pourrahidi, R., Kiani, M & Jafari, M. (2014). An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm. Management Science Letters, 4(1), 187-192.
Chicago/Turabian: Pourrahidi, R., Kiani, M & Jafari, M. 2014. "An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm." Management Science Letters 4, no. 1 (2014): 187-192.
AMA: Pourrahidi, R., Kiani, M & Jafari, M. An empirical investigation on factors influencing customer loyalty and their relationships with quality of services: A case study of insurance firm. Management Science Letters. 2014;4(1):187-192.

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📚 Journal: Management Science Letters | 📅 Year: 2014 | 📖 Volume: 4 | 📄 Issue: 1 | 👁️ Views: 2912 | 📊 Crossref: 2

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