How to cite this paper
Dehdashti, Z., Kenari, M & Bakhshizadeh, A. (2012). The impact of social identity of brand on brand loyalty development.Management Science Letters , 2(4), 1425-1434.
Refrences
Aaker, D.A. (1996). Building Strong Brands. The Free Press, New York, NY, 35, 71.
Aaker, D.A. & Joachimsthaler, E. (2000). Brand Leadership. The Free Press, New York, NY.
Agustin, C. & Singh J. (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research, 42(1), 96-108.
Allen, N.J. & Meyer, J.P. (1990). The measurement of and antecedents of affective, continuance, and normative commitment to the organization. Journal of Occupational Psychology, 63, 1–18.
Ambler, T. (1997). How much of brand equity is explained by trust?, Management Decision, 35(4), 283 - 292.
Anderson, E.W., Fornell, C. & Mazvancheryl, S.K. (2004). Customer satisfaction and shareholder value. Journal of Marketing, 68(4), 172–85.
Anderson C. J., & Narus, A. J. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54, 42-58.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and E-loyalty: A contingency framework. Psychology and Marketing, 20(2), 99–121.
Ashley, C., & Leonard, H. A. (2009). Betrayed by The Buzz? Covert content and consumer-brand relationships. Journal of Public Policy and Marketing, 28(2), 212-220.
Bagozzi, R. P., & Todd F. H. (1994). A general approach to representing multifaceted personality constructs, Application to state self-esteem. Structural Equation Modeling, 1(1), 35-47.
Bennet, R., Hartel, C.J.H, & Mccoll-Kennedy, J.R. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business settings. Industrial Marketing Management, 34, 97-107.
Bhattacharya, CB, & Sen, S. (2003). Consumer–company identification: a framework for understanding consumers & apos; relationships with companies. Journal of Marketing, 67(2), 76–88.
Bitner, M. J., & Hubbert, A. R. (1994). Encounter satisfaction versus overall satisfaction versus quality. In R. T. Rust & R. L. Oliver (Eds.). Service quality: New directions in theory and practice (72–94). London: Sage.
Burmann, C., Jost-Benz, M. & Riley, N. (2009). Towards an identity-based brand equity model. Journal of Business Research, 62, 390–397.
Chaudhuri, A. & Holbrook, B. M. (2001). The chain of effects from brand trust and brand affects to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Chiou, J.S., & Shen, C.C. (2006). The effects of satisfaction, Opportunism, and asset specificity on consumers & apos; loyalty intention toward internet portal sites. International Journal Service Industry Management, 17(1), 7-22.
Chun, R. & Davies, G. (2006). The influence of corporate character on customers and employees: exploring similarities and differences. Journal of Academic Marketing Science, 34(2), 138–146.
Da Silveira, C., Lages, C. & Simoes, C. (2011). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, doi:10.1016/ j.jbusres.2011.07.020.
Dick, A., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22, 99–113.
Doney, P.M. & Cannon, J.P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of Marking, 61(2), 35–51.
Elliott, R. & Yannopoulou, N. (2007). The nature of trust in brands: a psychosocial model. European Journal of Marketing, 41(9/10), 988-998.
Evanschitzky, H., Gopalkrishnan, R. I., Plassmann, H., Niessing, J., & Meffert, H. (2006). The relative strength of affective commitment in securing loyalty in service relationships. Journal of Business Research, 59, 1207–1213.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
Fournier, S. & Mick Glen, D. (1999). Rediscounting satisfaction. Journal of Marketing, 63, 5-23.
Gabay, G., Moskowitz, H. R., Beckley, J. & Ashman, H. (2009). Consumer centered “brand value” of foods: drivers and segmentation. Journal of Product & Brand Management, 18(1), 4-16.
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gurviez, P. and Korchia, M. (2002). Proposition d’unee´chelle de mesuremultidimensionnelle de la confiancedans la marquee. Rechercheet Applications en Marketing, 17(3), 41-59.
Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: A study of online services dynamics. Journal of Retailing, 80, 139–158.
Hansen H., Samuelsen B.M., Silseth, P.R. (2008). Customer perceived value in B-2-B service relationships: investigating the importance of corporate reputation. Industrial Marketing Management, 37(2), 206–17.
He, H., Li, Y. & Harris, L. (2011). Social identity perspective on brand loyalty. Journal of Business Research, doi:10.1016/j.jbusres.03.007.
He, H. & Li, Y. (2010). CSR and service brand: the mediating effect of brand identification and moderating effect of service quality. Journal of Business Ethics, 100(4), 673-688.
Joachimsthaler, E. & Aaker D. A. (1999). Building brands without mass media. Harvard Business Review on Brand Management, 1–22.
Kapferer, J-N. (2008). The new strategic brand management, creating and sustaining brand equity long term. London: Kogan Page
Keller, K.L. (2008). Strategic brand management, building, measuring and managing brand equity. Upper Saddle River, NJ: Prentice Hall.
Keller, K. L. (2008). Strategic Brand Management-Building, Measuring, and Managing Brand Equity. 3rd ed., United States: PEARSON - Prentice Hall.
Keller, K. L. (2003). Understanding Brands, Branding and Brand Equity. Interactive Marketing, 5 (1), 7-20.
Keller, K.L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Khalifa, A.S. (2004). Customer value: a review of recent literature and an integrative configuration. Management Decision, 42(12), 645-66.
Krishnan, H. S. (1996). Characteristics of memory associations: a consumer-based brand equity perspective. International Journal of Research in Marketing, 13, 389–405.
Lam, S. Y., Venkatesh, S., Krishna Erramilli, M., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293–311.
Lau, G. T., & Lee, S. H. (1999). Consumers’ trust in a brand and the link to brand loyalty. Journal of Market Focused Management, 4, 341–370.
Lee, J. S. & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29, 331–344.
Marin, L., Ruiz, S., & Rubio, A. (2009). The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of Business Ethics, 84(1), 65–78.
Matzler, K. (2008). Risk aversion and brand loyalty: the mediating role of brand trust and brand effect, 17(3), 154– 162.
Mazodier, M. & Merunka, D. (2011). Achieving brand loyalty through sponsorship: the role of fit and self-congruity. Academy of Marketing Science, DOI 10.1007/s11747-011-0285-y
Morgan, R.M. & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing? Journal of Marketing, 58(3), 20-38.
Nam, J., Ekinci, Y. & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, doi: 10.1016/j.annals.
Nunnally, J. C. (1978). Psychometric Theory. New York, NY: McGraw-Hill, Inc.
Oliver, R. L. (1999). Whence customer loyalty. Journal of Marketing, 63, 33–44.
O’Shaughnessy, J. (1992). Explaining Buyer Behavior. UK: Oxford University Press.
Orth, U. R. & Green, M. T. (2009). Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction. Journal of Retailing and Consumer Services, 16, 248–259.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(1). 168–174.
Sahin, A., Zehir, C. & Kitapaci, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Procedia Social and Behavioral Sciences, 24, 1288–1301.
Sichtmann, C. (2007). Buyer-Seller relationships and the economics of information. Journal of Business Management, 1, 59-78.
Sichtmann, C. (2007). An analysis of antecedents and consequences of trust in a corporate brand. European Journal of Marketing, 41(9/10), 999-1015.
Simoes, C., Dibb, S. & Fisk, P.R. (2005). Managing corporate identity: an internal perspective. Journal of Academic Marketing Science, 33(2), 153–168.
Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of Marketing Science, 28(1), 150–168.
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66, 15–37.
Sirohi, N., McLaughlin, E. W., & Wittink, D. R. (1998). A model of consumer perceptions an store loyalty intentions for a supermarket retailer. Journal of Retailing, 74(2), 223–245.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77–105.
Sweeney, J. & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services 15, 179–193.
Tam, J.L.M. (2004). Customer satisfaction, service quality and perceived value: An integrative model. Journal of Marketing Management, 20(7/8), 897–917.
Tong, X. & Hawley, J. M. (2009). Measuring customer-based brand equity: empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271.
Tsai, S-P. (2011). Fostering international brand loyalty through committed and attached relationships, International Business Review, 20(5), 5521-534.
Ulaga, W. (2003). Capturing value creation in business relationships: a customer perspective. Industrial Marketing Management, 23(8), 677-693.
Walsh, G., Mitchell, V.-W., Jackson, P.R. & Beatty, S.E. (2009). Examining the antecedents and consequences of corporate reputation: a customer perspective. British Journal of Management, 20(2), 187–203.
Ward, S., Larry, L., & Goldstine, J. (1999). What high-tech managers need to know about brands. Harvard Business Review, July-August, 85-95.
Washburn, J.H., Till, B.D., Priluck, R. (2004). Brand alliance and customer-based brand-equity effects. Psychology Marketing, 21(7), 487–508.
Woodside, A.G., Golfetto, F., & Gibbert, M. (2008). Customer value: theory, research, and practice, in Woodside, A.G., Golfetto, F. and Gibbert, M. (Eds). Creating and Managing Superior Customer Value. Advances in Business Marketing and Purchasing, 14, 3-25.
Aaker, D.A. & Joachimsthaler, E. (2000). Brand Leadership. The Free Press, New York, NY.
Agustin, C. & Singh J. (2005). Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research, 42(1), 96-108.
Allen, N.J. & Meyer, J.P. (1990). The measurement of and antecedents of affective, continuance, and normative commitment to the organization. Journal of Occupational Psychology, 63, 1–18.
Ambler, T. (1997). How much of brand equity is explained by trust?, Management Decision, 35(4), 283 - 292.
Anderson, E.W., Fornell, C. & Mazvancheryl, S.K. (2004). Customer satisfaction and shareholder value. Journal of Marketing, 68(4), 172–85.
Anderson C. J., & Narus, A. J. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54, 42-58.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and E-loyalty: A contingency framework. Psychology and Marketing, 20(2), 99–121.
Ashley, C., & Leonard, H. A. (2009). Betrayed by The Buzz? Covert content and consumer-brand relationships. Journal of Public Policy and Marketing, 28(2), 212-220.
Bagozzi, R. P., & Todd F. H. (1994). A general approach to representing multifaceted personality constructs, Application to state self-esteem. Structural Equation Modeling, 1(1), 35-47.
Bennet, R., Hartel, C.J.H, & Mccoll-Kennedy, J.R. (2005). Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business settings. Industrial Marketing Management, 34, 97-107.
Bhattacharya, CB, & Sen, S. (2003). Consumer–company identification: a framework for understanding consumers & apos; relationships with companies. Journal of Marketing, 67(2), 76–88.
Bitner, M. J., & Hubbert, A. R. (1994). Encounter satisfaction versus overall satisfaction versus quality. In R. T. Rust & R. L. Oliver (Eds.). Service quality: New directions in theory and practice (72–94). London: Sage.
Burmann, C., Jost-Benz, M. & Riley, N. (2009). Towards an identity-based brand equity model. Journal of Business Research, 62, 390–397.
Chaudhuri, A. & Holbrook, B. M. (2001). The chain of effects from brand trust and brand affects to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Chiou, J.S., & Shen, C.C. (2006). The effects of satisfaction, Opportunism, and asset specificity on consumers & apos; loyalty intention toward internet portal sites. International Journal Service Industry Management, 17(1), 7-22.
Chun, R. & Davies, G. (2006). The influence of corporate character on customers and employees: exploring similarities and differences. Journal of Academic Marketing Science, 34(2), 138–146.
Da Silveira, C., Lages, C. & Simoes, C. (2011). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, doi:10.1016/ j.jbusres.2011.07.020.
Dick, A., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22, 99–113.
Doney, P.M. & Cannon, J.P. (1997). An examination of the nature of trust in buyer–seller relationships. Journal of Marking, 61(2), 35–51.
Elliott, R. & Yannopoulou, N. (2007). The nature of trust in brands: a psychosocial model. European Journal of Marketing, 41(9/10), 988-998.
Evanschitzky, H., Gopalkrishnan, R. I., Plassmann, H., Niessing, J., & Meffert, H. (2006). The relative strength of affective commitment in securing loyalty in service relationships. Journal of Business Research, 59, 1207–1213.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
Fournier, S. & Mick Glen, D. (1999). Rediscounting satisfaction. Journal of Marketing, 63, 5-23.
Gabay, G., Moskowitz, H. R., Beckley, J. & Ashman, H. (2009). Consumer centered “brand value” of foods: drivers and segmentation. Journal of Product & Brand Management, 18(1), 4-16.
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gurviez, P. and Korchia, M. (2002). Proposition d’unee´chelle de mesuremultidimensionnelle de la confiancedans la marquee. Rechercheet Applications en Marketing, 17(3), 41-59.
Harris, L. C., & Goode, M. M. H. (2004). The four levels of loyalty and the pivotal role of trust: A study of online services dynamics. Journal of Retailing, 80, 139–158.
Hansen H., Samuelsen B.M., Silseth, P.R. (2008). Customer perceived value in B-2-B service relationships: investigating the importance of corporate reputation. Industrial Marketing Management, 37(2), 206–17.
He, H., Li, Y. & Harris, L. (2011). Social identity perspective on brand loyalty. Journal of Business Research, doi:10.1016/j.jbusres.03.007.
He, H. & Li, Y. (2010). CSR and service brand: the mediating effect of brand identification and moderating effect of service quality. Journal of Business Ethics, 100(4), 673-688.
Joachimsthaler, E. & Aaker D. A. (1999). Building brands without mass media. Harvard Business Review on Brand Management, 1–22.
Kapferer, J-N. (2008). The new strategic brand management, creating and sustaining brand equity long term. London: Kogan Page
Keller, K.L. (2008). Strategic brand management, building, measuring and managing brand equity. Upper Saddle River, NJ: Prentice Hall.
Keller, K. L. (2008). Strategic Brand Management-Building, Measuring, and Managing Brand Equity. 3rd ed., United States: PEARSON - Prentice Hall.
Keller, K. L. (2003). Understanding Brands, Branding and Brand Equity. Interactive Marketing, 5 (1), 7-20.
Keller, K.L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand Equity. 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Khalifa, A.S. (2004). Customer value: a review of recent literature and an integrative configuration. Management Decision, 42(12), 645-66.
Krishnan, H. S. (1996). Characteristics of memory associations: a consumer-based brand equity perspective. International Journal of Research in Marketing, 13, 389–405.
Lam, S. Y., Venkatesh, S., Krishna Erramilli, M., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293–311.
Lau, G. T., & Lee, S. H. (1999). Consumers’ trust in a brand and the link to brand loyalty. Journal of Market Focused Management, 4, 341–370.
Lee, J. S. & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29, 331–344.
Marin, L., Ruiz, S., & Rubio, A. (2009). The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of Business Ethics, 84(1), 65–78.
Matzler, K. (2008). Risk aversion and brand loyalty: the mediating role of brand trust and brand effect, 17(3), 154– 162.
Mazodier, M. & Merunka, D. (2011). Achieving brand loyalty through sponsorship: the role of fit and self-congruity. Academy of Marketing Science, DOI 10.1007/s11747-011-0285-y
Morgan, R.M. & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing? Journal of Marketing, 58(3), 20-38.
Nam, J., Ekinci, Y. & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, doi: 10.1016/j.annals.
Nunnally, J. C. (1978). Psychometric Theory. New York, NY: McGraw-Hill, Inc.
Oliver, R. L. (1999). Whence customer loyalty. Journal of Marketing, 63, 33–44.
O’Shaughnessy, J. (1992). Explaining Buyer Behavior. UK: Oxford University Press.
Orth, U. R. & Green, M. T. (2009). Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction. Journal of Retailing and Consumer Services, 16, 248–259.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(1). 168–174.
Sahin, A., Zehir, C. & Kitapaci, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Procedia Social and Behavioral Sciences, 24, 1288–1301.
Sichtmann, C. (2007). Buyer-Seller relationships and the economics of information. Journal of Business Management, 1, 59-78.
Sichtmann, C. (2007). An analysis of antecedents and consequences of trust in a corporate brand. European Journal of Marketing, 41(9/10), 999-1015.
Simoes, C., Dibb, S. & Fisk, P.R. (2005). Managing corporate identity: an internal perspective. Journal of Academic Marketing Science, 33(2), 153–168.
Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgments. Journal of the Academy of Marketing Science, 28(1), 150–168.
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66, 15–37.
Sirohi, N., McLaughlin, E. W., & Wittink, D. R. (1998). A model of consumer perceptions an store loyalty intentions for a supermarket retailer. Journal of Retailing, 74(2), 223–245.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77–105.
Sweeney, J. & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services 15, 179–193.
Tam, J.L.M. (2004). Customer satisfaction, service quality and perceived value: An integrative model. Journal of Marketing Management, 20(7/8), 897–917.
Tong, X. & Hawley, J. M. (2009). Measuring customer-based brand equity: empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262-271.
Tsai, S-P. (2011). Fostering international brand loyalty through committed and attached relationships, International Business Review, 20(5), 5521-534.
Ulaga, W. (2003). Capturing value creation in business relationships: a customer perspective. Industrial Marketing Management, 23(8), 677-693.
Walsh, G., Mitchell, V.-W., Jackson, P.R. & Beatty, S.E. (2009). Examining the antecedents and consequences of corporate reputation: a customer perspective. British Journal of Management, 20(2), 187–203.
Ward, S., Larry, L., & Goldstine, J. (1999). What high-tech managers need to know about brands. Harvard Business Review, July-August, 85-95.
Washburn, J.H., Till, B.D., Priluck, R. (2004). Brand alliance and customer-based brand-equity effects. Psychology Marketing, 21(7), 487–508.
Woodside, A.G., Golfetto, F., & Gibbert, M. (2008). Customer value: theory, research, and practice, in Woodside, A.G., Golfetto, F. and Gibbert, M. (Eds). Creating and Managing Superior Customer Value. Advances in Business Marketing and Purchasing, 14, 3-25.