How to cite this paper
Amegbe, H., Zungu, N & Hanu, C. (2023). SMEs Social media adoption and financial and non-financial marketing performance.Management Science Letters , 13(3), 162-174.
Refrences
Abed, S. S. (2020). Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs. International Journal of Information Management, 53, 102118.
Abed, S. S., Dwivedi, Y. K., & Williams, M. D. (2015). Social media as a bridge to e-commerce adoption in SMEs: a sys-tematic literature review. The Marketing Review, 15(1), 39-57.
Ahmad, S. Z., Ahmad, N., & Bakar, A. R. A. (2018). Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE. Telematics and Informatics, 35(1), 6-17.
Ahmad, S. Z., Bakar, A. R. A., & Ahmad, N. (2018). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111.
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Shuib, N. L. M. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570-588.
Alsetoohy, O., Ayoun, B., Arous, S., Megahed, F., & Nabil, G. (2019). Intelligent agent technology: what affects its adop-tion in hotel food supply chain management? Journal of Hospitality and Tourism Technology, 10(3), 286-310.
Alshamaila, Y., Papagiannidis, S., & Li, F. (2013). Cloud computing adoption by SMEs in the North East of England: a multi-perspective framework. Journal of Enterprise Information Management, 26(3), 250-275
AlSharji, A., Ahmad, S. Z., & Bakar, A. R. A. (2018). Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates. Journal of Entrepreneurship in Emerging Economies, 10(2), 302-328.
Awa, H. O., Ukoha, O., & Emecheta, B. C. (2016). Using TOE theoretical framework to study the adoption of ERP solu-tions. Cogent Business & Management, 3(1), 1196571.
Baker, J. (2012). The technology– organisation–environment framework. Information Systems, Theory, Springer.
Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes: An empirical study of companies in China. Journal of Advances in Management Research, 15(2), 211-235.
Casidy, R., Nyadzayo, M., & Mohan, M. (2020). Service innovation and adoption in industrial markets: An SME perspec-tive. Industrial Marketing Management, 89, 157-170.
Cerchione, R., & Esposito, E. (2017). Using knowledge management systems: A taxonomy of SME strate-gies. International Journal of Information Management, 37(1), 1551-1562.
Cruz-Jesus, F., Pinheiro, A., & Oliveira, T. (2019). Understanding CRM adoption stages: empirical analysis building on the TOE framework. Computers in Industry, 109, 1-13.
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.
Donk, R., Verbeek, A., Verhagen, W., Groenewoud, H., Hosman, A., & Bartels, R. (2016). The qualification of outcome after cervical spine surgery by patients compared to the neck disability index. PLoS One, 11(8), e0161593.
Eze, S. C., Chinedu-Eze, V. C., & Bello, A. O. (2020). Some antecedent factors that shape SMEs adoption of social media marketing applications: a hybrid approach. Journal of Science and Technology Policy Management, 12(1), 41-61.
Fan, M., Qalati, S. A., Khan, M. A. S., Shah, S. M. M., Ramzan, M., & Khan, R. S. (2021). Effects of entrepreneurial orien-tation on social media adoption and SME performance: The moderating role of innovation capabilities. PloS one, 16(4), e0247320.
Ghezzi, A., Gastaldi, L., Lettieri, E., Martini, A., & Corso, M. (2016). A role for startups in unleashing the disruptive pow-er of social media. International Journal of Information Management, 36(6), 1152-1159.
Guha, S., Harrigan, P., & Soutar, G. (2018). Linking social media to customer relationship management (CRM): a qualita-tive study on SMEs. Journal of Small Business & Entrepreneurship, 30(3), 193-214.
Greenbaum, R. L., Quade, M. J., Mawritz, M. B., Kim, J., & Crosby, D. (2014). When the customer is unethical: the ex-planatory role of employee emotional exhaustion onto work–family conflict, relationship conflict with coworkers, and job neglect. Journal of Applied Psychology, 99(6), 1188
Hair, J.F., Sarstedt, M., Ringle, C.M., & Gudergan, S.P. (2018). Advanced Issues in Partial Least Squares Structural Equa-tion Modeling (PLS-SEM). Sage, Thousand Oaks, CA.
Hair, Jr., J.F., Sarstedt, M., Matthews, L.M., & Ringle, C.M. (2016). Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method. European Business Review, 28(1), 63-76.
Han, S., Min, J., & Lee, H. (2016). Building relationships within corporate SNS accounts through social presence for-mation. International Journal of Information Management, 36(6), 945-962.
Hanafizadeh, P., Shafia, S., & Bohlin, E. (2021). Exploring the consequence of social media usage on firm perfor-mance. Digital Business, 1(2), 100013.
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan management review, 52(1), 41.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Me-dia. Business Horizons, 53(1), 59-68.
Liao, J., Welsch, H., & Stoica, M. (2003). Organizational absorptive capacity and responsiveness: an empirical investiga-tion of growth-oriented SMEs. Entrepreneurship Theory and Practice, 28(1), 63-85.
MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of retailing, 88(4), 542-555.
Maduku, D. K., Mpinganjira, M., & Duh, H. (2016). Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. International Journal of Information Management, 36(5), 711-723.
Magno, F., & Cassia, F. (2020). Establishing thought leadership through social media in B2B settings: effects on customer relationship performance. Journal of Business & Industrial Marketing, 35(3), 437-446.
Mayer, D. M., Aquino, K., Greenbaum, R. L., & Kuenzi, M. (2012). Who displays ethical leadership, and why does it mat-ter? An examination of antecedents and consequences of ethical leadership. Academy of Management Journal, 55(1), 151-171.
Ngah, A. H., Zainuddin, Y., & Thurasamy, R. (2017). Applying the TOE framework in the Halal warehouse adoption study. Journal of Islamic Accounting and Business Research, 8(2), 161-181.
Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small-and-medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383-399.
Oyewobi, L. O., Olorunyomi, O. S., Jimoh, R. A., & Rotimi, J. O. B. (2021). Impact of social media usage on the perfor-mance of construction businesses (CBs) in Abuja, Nigeria. Journal of Financial Management of Property and Con-struction, 26(2), 257-278.
Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and rec-ommendations on how to control it. Annual Review Of Psychology, 63, 539-569.
Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage. Harvard Business Review, 66(4), 149-60.
Puklavec, B., Oliveira, T., and Popovič, A. (2018). Understanding the determinants of business intelligence system adop-tion stages: An empirical study of SMEs. Industrial Management & Data Systems, 118(1), 236-261.
Qalati, S. A., Yuan, L. W., Khan, M. A. S., & Anwar, F. (2021). A mediated model on the adoption of social media and SMEs’ performance in developing countries. Technology in Society, 64, 101513.
Ramdani, B., Chevers, D., & Williams, D. A. (2013). SMEs' adoption of enterprise applications: A technology-organisation-environment model. Journal of small business and enterprise development, 20(4), 735-753.
Rana, N. P., Barnard, D. J., Baabdullah, A. M., Rees, D., & Roderick, S. (2019). Exploring barriers of m-commerce adop-tion in SMEs in the UK: Developing a framework using ISM. International Journal of Information Management, 44, 141-153.
Ringle, C., Da Silva, D., & Bido, D. (2015). Structural equation modeling with the SmartPLS.
Bido, D., Da Silva, D., & Ringle, C. (2014). Structural Equation Modeling with the Smartpls Brazilian Journal of Market-ing, 13(2).
Senarathna, I., Wilkin, C., Warren, M., Yeoh, W., & Salzman, S. (2018). Factors that influence the adoption of cloud com-puting: An empirical study of Australian SMEs. Australasian Journal of Information Systems, 22.
Tajvidi, R., & Karami, A. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 105174.
Taylor, P. (2019). Information and Communication Technology (ICT) adoption by small and medium enterprises in devel-oping countries: The effects of leader, organizational and market environment factors. International Journal of Eco-nomics, Commerce and Management United Kingdom, 7(5).
Vogt, W. P. (2005). Dictionary of statistics & methodology, Thousand Oaks: Sage Publications Inc.
Wang, Y.M., Wang, Y.S., & Yang, Y.F. (2010). Understanding the determinants of RFID adoption in the manufacturing industry. Technological Forecasting and Social Change, 77(5), 803-815.
Werdani, R. E., & Djoko, W. H. (2018). The effect of social media usage on the nonfinancial performance and financial performance of small-medium enterprises (SMEs) Kampung Batik Semarang. Advanced Science Letters, 24(12), 9770-9773.
Yen, T. T. B., Le, B. M., & Tran, T. H. (2019). Analyzing the barriers to innovation development in emerging economies: Vietnamese small and medium enterprises (SMEs) as an empirical case. Asian Economic and Financial Review, 9(1), 64.
Zhu, K., Xu, S., & Dedrick, J. (2003). Assessing drivers of e-business value: results of a cross-country study. ICIS 2003 Proceedings, 16.
Abed, S. S., Dwivedi, Y. K., & Williams, M. D. (2015). Social media as a bridge to e-commerce adoption in SMEs: a sys-tematic literature review. The Marketing Review, 15(1), 39-57.
Ahmad, S. Z., Ahmad, N., & Bakar, A. R. A. (2018). Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE. Telematics and Informatics, 35(1), 6-17.
Ahmad, S. Z., Bakar, A. R. A., & Ahmad, N. (2018). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111.
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Shuib, N. L. M. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570-588.
Alsetoohy, O., Ayoun, B., Arous, S., Megahed, F., & Nabil, G. (2019). Intelligent agent technology: what affects its adop-tion in hotel food supply chain management? Journal of Hospitality and Tourism Technology, 10(3), 286-310.
Alshamaila, Y., Papagiannidis, S., & Li, F. (2013). Cloud computing adoption by SMEs in the North East of England: a multi-perspective framework. Journal of Enterprise Information Management, 26(3), 250-275
AlSharji, A., Ahmad, S. Z., & Bakar, A. R. A. (2018). Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates. Journal of Entrepreneurship in Emerging Economies, 10(2), 302-328.
Awa, H. O., Ukoha, O., & Emecheta, B. C. (2016). Using TOE theoretical framework to study the adoption of ERP solu-tions. Cogent Business & Management, 3(1), 1196571.
Baker, J. (2012). The technology– organisation–environment framework. Information Systems, Theory, Springer.
Cao, Y., Ajjan, H., Hong, P., & Le, T. (2018). Using social media for competitive business outcomes: An empirical study of companies in China. Journal of Advances in Management Research, 15(2), 211-235.
Casidy, R., Nyadzayo, M., & Mohan, M. (2020). Service innovation and adoption in industrial markets: An SME perspec-tive. Industrial Marketing Management, 89, 157-170.
Cerchione, R., & Esposito, E. (2017). Using knowledge management systems: A taxonomy of SME strate-gies. International Journal of Information Management, 37(1), 1551-1562.
Cruz-Jesus, F., Pinheiro, A., & Oliveira, T. (2019). Understanding CRM adoption stages: empirical analysis building on the TOE framework. Computers in Industry, 109, 1-13.
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.
Donk, R., Verbeek, A., Verhagen, W., Groenewoud, H., Hosman, A., & Bartels, R. (2016). The qualification of outcome after cervical spine surgery by patients compared to the neck disability index. PLoS One, 11(8), e0161593.
Eze, S. C., Chinedu-Eze, V. C., & Bello, A. O. (2020). Some antecedent factors that shape SMEs adoption of social media marketing applications: a hybrid approach. Journal of Science and Technology Policy Management, 12(1), 41-61.
Fan, M., Qalati, S. A., Khan, M. A. S., Shah, S. M. M., Ramzan, M., & Khan, R. S. (2021). Effects of entrepreneurial orien-tation on social media adoption and SME performance: The moderating role of innovation capabilities. PloS one, 16(4), e0247320.
Ghezzi, A., Gastaldi, L., Lettieri, E., Martini, A., & Corso, M. (2016). A role for startups in unleashing the disruptive pow-er of social media. International Journal of Information Management, 36(6), 1152-1159.
Guha, S., Harrigan, P., & Soutar, G. (2018). Linking social media to customer relationship management (CRM): a qualita-tive study on SMEs. Journal of Small Business & Entrepreneurship, 30(3), 193-214.
Greenbaum, R. L., Quade, M. J., Mawritz, M. B., Kim, J., & Crosby, D. (2014). When the customer is unethical: the ex-planatory role of employee emotional exhaustion onto work–family conflict, relationship conflict with coworkers, and job neglect. Journal of Applied Psychology, 99(6), 1188
Hair, J.F., Sarstedt, M., Ringle, C.M., & Gudergan, S.P. (2018). Advanced Issues in Partial Least Squares Structural Equa-tion Modeling (PLS-SEM). Sage, Thousand Oaks, CA.
Hair, Jr., J.F., Sarstedt, M., Matthews, L.M., & Ringle, C.M. (2016). Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method. European Business Review, 28(1), 63-76.
Han, S., Min, J., & Lee, H. (2016). Building relationships within corporate SNS accounts through social presence for-mation. International Journal of Information Management, 36(6), 945-962.
Hanafizadeh, P., Shafia, S., & Bohlin, E. (2021). Exploring the consequence of social media usage on firm perfor-mance. Digital Business, 1(2), 100013.
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan management review, 52(1), 41.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Me-dia. Business Horizons, 53(1), 59-68.
Liao, J., Welsch, H., & Stoica, M. (2003). Organizational absorptive capacity and responsiveness: an empirical investiga-tion of growth-oriented SMEs. Entrepreneurship Theory and Practice, 28(1), 63-85.
MacKenzie, S. B., & Podsakoff, P. M. (2012). Common method bias in marketing: Causes, mechanisms, and procedural remedies. Journal of retailing, 88(4), 542-555.
Maduku, D. K., Mpinganjira, M., & Duh, H. (2016). Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. International Journal of Information Management, 36(5), 711-723.
Magno, F., & Cassia, F. (2020). Establishing thought leadership through social media in B2B settings: effects on customer relationship performance. Journal of Business & Industrial Marketing, 35(3), 437-446.
Mayer, D. M., Aquino, K., Greenbaum, R. L., & Kuenzi, M. (2012). Who displays ethical leadership, and why does it mat-ter? An examination of antecedents and consequences of ethical leadership. Academy of Management Journal, 55(1), 151-171.
Ngah, A. H., Zainuddin, Y., & Thurasamy, R. (2017). Applying the TOE framework in the Halal warehouse adoption study. Journal of Islamic Accounting and Business Research, 8(2), 161-181.
Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of social media usage and performance benefits in small-and-medium-sized enterprises (SMEs). Journal of Enterprise Information Management, 30(3), 383-399.
Oyewobi, L. O., Olorunyomi, O. S., Jimoh, R. A., & Rotimi, J. O. B. (2021). Impact of social media usage on the perfor-mance of construction businesses (CBs) in Abuja, Nigeria. Journal of Financial Management of Property and Con-struction, 26(2), 257-278.
Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and rec-ommendations on how to control it. Annual Review Of Psychology, 63, 539-569.
Porter, M. E., & Millar, V. E. (1985). How information gives you competitive advantage. Harvard Business Review, 66(4), 149-60.
Puklavec, B., Oliveira, T., and Popovič, A. (2018). Understanding the determinants of business intelligence system adop-tion stages: An empirical study of SMEs. Industrial Management & Data Systems, 118(1), 236-261.
Qalati, S. A., Yuan, L. W., Khan, M. A. S., & Anwar, F. (2021). A mediated model on the adoption of social media and SMEs’ performance in developing countries. Technology in Society, 64, 101513.
Ramdani, B., Chevers, D., & Williams, D. A. (2013). SMEs' adoption of enterprise applications: A technology-organisation-environment model. Journal of small business and enterprise development, 20(4), 735-753.
Rana, N. P., Barnard, D. J., Baabdullah, A. M., Rees, D., & Roderick, S. (2019). Exploring barriers of m-commerce adop-tion in SMEs in the UK: Developing a framework using ISM. International Journal of Information Management, 44, 141-153.
Ringle, C., Da Silva, D., & Bido, D. (2015). Structural equation modeling with the SmartPLS.
Bido, D., Da Silva, D., & Ringle, C. (2014). Structural Equation Modeling with the Smartpls Brazilian Journal of Market-ing, 13(2).
Senarathna, I., Wilkin, C., Warren, M., Yeoh, W., & Salzman, S. (2018). Factors that influence the adoption of cloud com-puting: An empirical study of Australian SMEs. Australasian Journal of Information Systems, 22.
Tajvidi, R., & Karami, A. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 105174.
Taylor, P. (2019). Information and Communication Technology (ICT) adoption by small and medium enterprises in devel-oping countries: The effects of leader, organizational and market environment factors. International Journal of Eco-nomics, Commerce and Management United Kingdom, 7(5).
Vogt, W. P. (2005). Dictionary of statistics & methodology, Thousand Oaks: Sage Publications Inc.
Wang, Y.M., Wang, Y.S., & Yang, Y.F. (2010). Understanding the determinants of RFID adoption in the manufacturing industry. Technological Forecasting and Social Change, 77(5), 803-815.
Werdani, R. E., & Djoko, W. H. (2018). The effect of social media usage on the nonfinancial performance and financial performance of small-medium enterprises (SMEs) Kampung Batik Semarang. Advanced Science Letters, 24(12), 9770-9773.
Yen, T. T. B., Le, B. M., & Tran, T. H. (2019). Analyzing the barriers to innovation development in emerging economies: Vietnamese small and medium enterprises (SMEs) as an empirical case. Asian Economic and Financial Review, 9(1), 64.
Zhu, K., Xu, S., & Dedrick, J. (2003). Assessing drivers of e-business value: results of a cross-country study. ICIS 2003 Proceedings, 16.