Growing Science » Tags cloud » Purchase Intention
Authors: Luay Al-Muani, Muneer Alrwashdeh, Hussam Ali, Khaled Tawfiq Al-Assaf
DOI: 10.5267/j.ijdns.2023.5.003
Keywords: Influencer marketing, Brand attitude, Purchase intention, Trustworthiness, Expertise, Information Quality
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 3 | Views: 1931 | Reviews: 0
Authors: Hanadi A. Salhab, Asma’a Al-Amarneh, Sameer M. Aljabaly, Munif M. Al Zoubi, Mohammed D. Othman
DOI: 10.5267/j.ijdns.2023.3.012
Keywords: Social Media Marketing, Brand Image, Brand trust, Purchase Intention, Smart PLS
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 2 | Views: 4074 | Reviews: 0
Authors: Jassim Ahmad Al-Gasawneh, Jawad A. AL-Dalaeen- Al-Balqa, Mohammad A Hasan, Ayat Mazin Al. Mahmoud, Ghada Hammad Al-Rawashdeh, Ibrahim L. Mukattash, Jumadil Saputra
DOI: 10.5267/j.ijdns.2023.3.003
Keywords: e-WOM, Reliability, Purchase Intention, Real Estate, Jordan
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 2 | Views: 821 | Reviews: 0
Authors: Ivan Armawan, Sudarmiatin Sudarmiatin, Agus Hermawan, Wening Patmi Rahayu
DOI: 10.5267/j.ijdns.2022.11.008
Keywords: Social Media Marketing, Service Quality, eWOM, Brand, Purchase Intention
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 5465 | Reviews: 0
Authors: Anees Kazmi, Qazi Shujaat Mehmood
Keywords: Electronic word of mouth, Brand image, Purchase intention, Millennial, Consumer Electronics
Journal: MSL | Year: 2016 | Volume: 6 | Issue: 7 | Views: 6965 | Reviews: 0
Authors: Ahmad Al Adwan, Raed Aladwan
DOI: 10.5267/j.ijdns.2022.6.011
Keywords: Artificial intelligence, Consumer behavior, Interactive, Perceived utility, Perceived hedonic value, Purchase intention
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 4 | Views: 1046 | Reviews: 0
Authors: Maher Alwan, Muhammad Turki Alshurideh
DOI: 10.5267/j.ijdns.2022.2.012
Keywords: Digital marketing, Social media marketing, EWOM, Purchase intention, Brand equity
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 17526 | Reviews: 0
Authors: Eddy Junarsin, Christian Haposan Pangaribuan, Maria Wahyuni, Desman Hidayat, Okta Prihatma Bayu Putra, Putri Maulida, Wahyoe Soedarmono
DOI: 10.5267/j.ijdns.2022.2.005
Keywords: Green awareness, Green brand preference, Green trust, Purchase intention, Organic products, Sustainability
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 2077 | Reviews: 0
Authors: Thaer Majali, Malek Alsoud, Husam Yaseen, Rateb Almajali, Samer Barkat
DOI: 10.5267/j.ijdns.2022.1.014
Keywords: Credibility, Elaboration likelihood model, Structural equation modelling, Digital reviews, Review Credibility, Purchase intention, Jordanian consumers
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 1882 | Reviews: 0
Authors: Malek Alsoud, Luay Al-Muani, Zeyad Alkhazali
DOI: 10.5267/j.ijdns.2022.1.009
Keywords: Social commerce, Content Usefulness, Engaging, Real-time communication, E-wom, Platform interactivity, Purchase intention
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 2 | Views: 2103 | Reviews: 0
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