How to cite this paper
Alwan, M & Alshurideh, M. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity.International Journal of Data and Network Science, 6(3), 837-848.
Refrences
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Al-Azzam, A. F., & Al-Mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jor-dan. The Journal of Asian Finance, Economics and Business, 8(5), 455-463.
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Al-Dmour, R., AlShaar, F., Al-Dmour, H., Masa’deh, R., & Alshurideh, M. T. (2021). The Effect of Service Recovery Jus-tices Strategies on Online Customer Engagement Via the Role of “Customer Satisfaction” During the Covid-19 Pan-demic: An Empirical Study. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 325-346.
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Alshurideh, M., Salloum, S. A., Al Kurdi, B., Monem, A. A., & Shaalan, K. (2019). Understanding the quality determi-nants that influence the intention to use the mobile learning platforms: A practical study. International Journal of In-teractive Mobile Technologies, 13(11),183-157.
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Al Dmour, H., Alshurideh, M., & Shishan, F. (2014). The influence of mobile application quality and attributes on the continuance intention of mobile shopping. Life Science Journal, 11(10), 172-181.
Al-Azzam, A. F., & Al-Mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jor-dan. The Journal of Asian Finance, Economics and Business, 8(5), 455-463.
Al-bawaia, E., Alshurideh, M., Obeidat, B., Masa’deh, R. (2022) The impact of corporate culture and employee motivation on organization effectiveness in Jordanian banking sector. Academy of Strategic Management Journal, 21(Special Is-sue 2), 1-18.
Al-Dmour, R., AlShaar, F., Al-Dmour, H., Masa’deh, R., & Alshurideh, M. T. (2021). The Effect of Service Recovery Jus-tices Strategies on Online Customer Engagement Via the Role of “Customer Satisfaction” During the Covid-19 Pan-demic: An Empirical Study. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence, 334, 325-346.
Alhashmi, S. F., Alshurideh, M., Kurdi, B. A., & Salloum, S. A. (2020, April). A systematic review of the factors affecting the artificial intelligence implementation in the health care sector. In The International Conference on Artificial Intel-ligence and Computer Vision (pp. 37-49). Springer, Cham.
Aljumah, A., Nuseir, M. T., & Alshurideh, M. T. (2021). The Impact of Social Media Marketing Communications on Con-sumer Response During the COVID-19: Does the Brand Equity of a University Matter. The Effect of Coronavirus Dis-ease (COVID-19) on Business Intelligence, 367-384.
Al-Khayyal, A., Alshurideh, M., Al Kurdi, B., & Aburayya, A. (2020). The Impact of Electronic Service Quality Dimen-sions on Customers' E-Shopping and E-Loyalty via the Impact of E-satisfaction and E-Trust: A Qualitative Approach. International Journal of Innovation, Creativity and Change, 14(9), 257-281.
Almaazmi, J., Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2020, October). The effect of digital transformation on product innovation: a critical review. In International Conference on Advanced Intelligent Systems and Informatics (pp. 731-741). Springer, Cham.
Al-Maroof, R., Ayoubi, K., Alhumaid, K., Aburayya, A., Alshurideh, M., Alfaisal, R., & Salloum, S. (2021). The ac-ceptance of social media video for knowledge acquisition, sharing and application: A comparative study among YouYube users and TikTok users’ for medical purposes. International Journal of Data and Network Science, 5(3), 197-214.
Almazrouei, F. A., Alshurideh, M., Kurdi, B. A., & Salloum, S. A. (2020, October). Social media impact on business: a systematic review. In International conference on advanced intelligent systems and informatics (pp. 697-707). Spring-er, Cham.
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Alsharari, N. M., & Alshurideh, M. T. (2020). Student retention in higher education: the role of creativity, emotional in-telligence and learner autonomy. International Journal of Educational Management. International Journal of Educa-tional Management, 35(1), 233-247.
Alshurideh, D. M. (2019). Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?. In-ternational Journal of Electronic Customer Relationship Management, 12(1), 40-57.
Alshurideh, M. (2022) Does electronic customer relationship management (E-CRM) affect service quality at private hos-pitals in Jordan? Uncertain Supply Chain Management, 10(2), 1-8.
Alshurideh, M. T., Al Kurdi, B., Alzoubi, H. M., Ghazal, T. M., Said, R. A., AlHamad, A. Q., ... & Al-kassem, A. H. (2022). Fuzzy assisted human resource management for supply chain management issues. Annals of Operations Re-search, 1-19.
Alshurideh, M., Al Kurdi, B., Abu Hussien, A., & Alshaar, H. (2017). Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market. Journal of Marketing Communications, 23(5), 513-532.
Alshurideh, M., Gasaymeh, A., Ahmed, G., Alzoubi, H., & Kurd, B. (2020). Loyalty program effectiveness: Theoretical reviews and practical proofs. Uncertain Supply Chain Management, 8(3), 599-612.
Alshurideh, M., Salloum, S. A., Al Kurdi, B., Monem, A. A., & Shaalan, K. (2019). Understanding the quality determi-nants that influence the intention to use the mobile learning platforms: A practical study. International Journal of In-teractive Mobile Technologies, 13(11),183-157.
Alzoubi, H. M., & Alshurideh, M., Al Kurdi, B., Inairat, M. (2020). Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication context. Uncertain Supply Chain Management, 8(3), 579-588.
Athapaththu, J. C., & Kulathunga, K. M. S. D. (2018). Factors affecting online purchase intention: A study of Sri Lankan online customers. International Journal of Scientific & Technology Research, 9(7), 120-128.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. UK: Pearson.
Charo, N. (2015). Determining the Impact of E-wom on Brand Image ang Purchase Intention Through Adoption of Online Opinions. International Journal of Humanities and Management Sciences, 3(1), 41-46.
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