The study aimed to identify the medical invention marketing strategies on buying (Surgical Medical Robot), the study used the descriptive approach to suit the purpose of the study. Sample of the study consisted of (100) participants divided (50) of marketing managers for the medical instrument companies and (50) medical employers related to working in surgery in the Jordanian hospitals. The study showed that the level of medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) and Buying Surgical Medical Robots in the Jordanian Hospitals were in the medium level. The study showed that the medical invention marketing strategies (Marketing Network, Design and Execution, Understanding Customer and the Promotion) have an impact on buying (Surgical Medical Robot) Jordanian hospitals. The study set of many recommendations as Work to raise awareness regarding medical robot surgery and Work by medical equipment companies to obtain the largest amount of information about the medical surgical robot, to increase the level of confidence of patients in this robot.

Social commerce is a first-generation platform that uses a variety of social attributes to attract the attention of internet users. The impact of platform interactivity components; Content Usefulness, Engaging, Real-time communication, and E-wom on customers' purchase intentions was investigated in this study. A Quantitative research method was applied in this study using an online self-administrative questionnaire that was published using Google Docs to collect data, and 521 consumers participated in an online survey. The research used SPSS and AMOS to validate and test the hypotheses. All platform interactivity components were significantly affecting purchase intention. This study provides insights to marketing managers of how consumers perceive social commerce and what affecting them along with practical and theoretical implications.