How to cite this paper
Junarsin, E., Pangaribuan, C., Wahyuni, M., Hidayat, D., Putra, O., Maulida, P & Soedarmono, W. (2022). Analyzing the relationship between consumer trust, awareness, brand preference, and purchase intention in green marketing.International Journal of Data and Network Science, 6(3), 915-920.
Refrences
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Alamsyah, D. P., Trijumansyah, A. & Hariyanto, O. I. B. (2017). Mediating of Store Image on Customer Trust for Organic Vegetables. MIMBAR, 33(1), 132-141.
Baron, R. M. & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Concep-tual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Braimah, M. (2021). Green brand awareness and customer purchase intention. Management Science Letters, 5, 895–902.
Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Busi-ness Ethics, 93(2), 307–319.
Chen, Y.-S., & Chang, C. (2012). The influences of green perceived quality and green brand awareness on green brand equity: the mediation effect of green perceived risk. Technology Management for Emerging Technologies, 45(1), 23-43.
Cuadrado, E., & Tabernero, C. (2015). Affective Balance, Team Prosocial Efficacy and Team Trust: A Multilevel Analysis of Prosocial Behavior in Small Groups. PLOS ONE, 10(8), e0136874.
Ebrahim, R., Ghoneim, A., Irani, Z. & Fan, Y. (2016). A brand preference and repurchase intention model: the role of con-sumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.
Gangwani, S., Mathur, M., & Shahab, S. (2020). Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing. Cogent Business & Management, 7(1), 1-19.
George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 update (4th ed.). Boston: Allyn & Bacon.
Glegg, G., Richards, J., Heard, J., and Dawson, J. (2005). Barriers to Green Buying: Household Chemicals. A Report for the Clean Water Initiative. Working paper, Marine and Coastal Policy Research Group, University of Plymouth, Plymouth, January.
Gregg, D. G. and Walczak, S. (2008). Dressing your online auction business for success: an experiment comparing two e-Bay businesses. MIS Quarterly, 32(3), 653-70.
Gunasti, K. & Ross, Jr. W. T. (2010). How and When Alphanumeric Brand Names Affect Consumer Preference. Journal of Marketing Research, 47(6), 678.
Gupta, S., & Kumar, V. (2013). Sustainability as Corporate Culture of a Brand for Superior Performance. Journal of World Business, 48(3), 311-320.
Gurhan-Canli, Z. & Fries, A. (2009). Branding and corporate social responsibility (CSR). In B. Loken, R. Ahluwalia & M.J. Houston (Eds.), Brands & Brand Management: Contemporary Research Perspectives (pp. 91-106). London, U.K: Psy-chology Press.
Hadriana, & Hudrasyah, H. (2013). The Green Knowledge and Green Awareness Influences Analysis on Green Behavior and its Impact on Green Lifestyle of Instant Noodles Consumer (Case Study: Bandung Institute of Technology’s Undergradu-ate Students). The Indonesian Journal of Business Administration, 2(19), 2250-2256.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Education.
Hasanah, N. and Handayani, W. (2020). The Influence of Green Product, Green Advertising and Green Trust to The Purchas-ing decision of Skincare Himalaya Herbals in Palapa Department Store Surabaya. Jurnal Studi Manajemen dan Bisnis, 7(1), 14-22.
Hidayat, A., Wijaya, T., Ishak, A., & Catyanadika, P. E. (2021). Consumer Trust as the Antecedent of Online Consumer Pur-chase Decision. Information, 12(4), 145.
Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(2015), 128-143.
Khoiruman, M. & Haryanto, A. T. (2017). Green Purchasing Behavior Analysis of Government Policy about Paid Plastic Bags. Indonesian Journal of Sustainability Accounting and Management, 19(1), 31-39.
Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelli-gence & Planning, 33(3), 330-347.
Lee, K. (2009). Gender differences in Hong Kong adolescent consumers’ green purchasing behavior. Journal of Consumer Marketing, 26(2), 87-96.
Lyon, T. & Montgomery, A. (2015). The Means and End of Greenwash. Organization & Environment, 28(2), 223-249.
McKnight, D. H., & Chervany, N. L. (2002). What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology. International Journal of Electronic Commerce, 6, 35–53.
Mourad, M., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging innovative market. European Journal of In-novation Management, 15(4), 514-537.
Mudzakkir, M. F. & Nurfarida, I. N. (2015). The Influence of Brand Awareness on Brand Trust through Brand Image. Interna-tional Conference on Accounting, Business & Economics, 10-11 December, Yogyakarta, Indonesia.
Nuttavuthisit, K., & Thøgersen, J. (2015). The Importance of Consumer Trust for the Emergence of a Market for Green Prod-ucts: The Case of Organic Food. Journal of Business Ethics, 140(2), 323–337.
Ottman, J. A. (2010). The Five Simple Rules of Green Marketing. Design Management Review, 19(4), 65-69.
Pallant, J. (2016). SPSS Survival Manual: 6th Edition. Australia: McGraw-Hill.
Pangaribuan, C. H, Wijaya, D. P. E., Antari, K. Y., Sherisa, L. A., & Putra, C. A. (2020). Consuming Organic Instant Noodle: Exploring Environmental Concern, Health Consciousness, And Moral Norm (Evidence from Indonesian Consumers). In-ternational Journal of Advanced Science and Technology, 29(5), 6912-6927.
Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research, 5(1), 290-305.
Sahin, A., Zehir, C. & Kitapçı, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyal-ty; An Empirical Research on Global Brands. Procedia - Social and Behavioral Sciences, 24, 1288-1301.
Sarkar, A. N. (2012). Green branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy. Asia-Pacific Journal of Management, 8(1), 39-58.
Schlosser, A. E., White, T. B. and Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment in-creases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-48.
Siddique, M. Z. R., & Hossain, A. (2018). Sources of Consumers Awareness toward Green Products and Its Impact on Pur-chasing Decision in Bangladesh. Journal of Sustainable Development, 11(3), 9–22.
Soegoto, A., Worang, F., & Saerang, R. (2017). The Analysis of Green Marketing Strategy and Product Atributes on Purchase Decision of Green Products. In 1st International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP 2017), pp. 141-145.
Stine, R., & Foster, D. (2014). Quantitative Methods for Business. Statistics for business: decision making and analysis. Pearson Education.
Suharjo, B., Ahmady, M. and Ahmady, M. R. (2016). Indonesian Consumers Attitudes towards Organic Products. Advances in Economics and Business, 4(3), 132-140.
Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance, 37(16), 262-268.
Svare, H., Gausdal, A. H., & Möllering, G. (2019). The function of ability, benevolence, and integrity-based trust in innovation networks. Industry and Innovation, 1-20.
Teng, L. (2009). A comparison of two types of price discounts in shifting consumers’ attitude and purchase intentions. Jour-nal of Business Research, 62(1), 14–21.
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Re-view and Guiding Framework. Journal of Marketing, 1-28.
Yasin, N. M., Noor, M. N. and Mohamad, O. (2007). Does Image of Country-of-Origin Matter to Brand Equity? Journal of Product and Brand Management, 16(1), 38-48.
Alamsyah, D. P., Trijumansyah, A. & Hariyanto, O. I. B. (2017). Mediating of Store Image on Customer Trust for Organic Vegetables. MIMBAR, 33(1), 132-141.
Baron, R. M. & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Concep-tual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Braimah, M. (2021). Green brand awareness and customer purchase intention. Management Science Letters, 5, 895–902.
Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Busi-ness Ethics, 93(2), 307–319.
Chen, Y.-S., & Chang, C. (2012). The influences of green perceived quality and green brand awareness on green brand equity: the mediation effect of green perceived risk. Technology Management for Emerging Technologies, 45(1), 23-43.
Cuadrado, E., & Tabernero, C. (2015). Affective Balance, Team Prosocial Efficacy and Team Trust: A Multilevel Analysis of Prosocial Behavior in Small Groups. PLOS ONE, 10(8), e0136874.
Ebrahim, R., Ghoneim, A., Irani, Z. & Fan, Y. (2016). A brand preference and repurchase intention model: the role of con-sumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.
Gangwani, S., Mathur, M., & Shahab, S. (2020). Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing. Cogent Business & Management, 7(1), 1-19.
George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 update (4th ed.). Boston: Allyn & Bacon.
Glegg, G., Richards, J., Heard, J., and Dawson, J. (2005). Barriers to Green Buying: Household Chemicals. A Report for the Clean Water Initiative. Working paper, Marine and Coastal Policy Research Group, University of Plymouth, Plymouth, January.
Gregg, D. G. and Walczak, S. (2008). Dressing your online auction business for success: an experiment comparing two e-Bay businesses. MIS Quarterly, 32(3), 653-70.
Gunasti, K. & Ross, Jr. W. T. (2010). How and When Alphanumeric Brand Names Affect Consumer Preference. Journal of Marketing Research, 47(6), 678.
Gupta, S., & Kumar, V. (2013). Sustainability as Corporate Culture of a Brand for Superior Performance. Journal of World Business, 48(3), 311-320.
Gurhan-Canli, Z. & Fries, A. (2009). Branding and corporate social responsibility (CSR). In B. Loken, R. Ahluwalia & M.J. Houston (Eds.), Brands & Brand Management: Contemporary Research Perspectives (pp. 91-106). London, U.K: Psy-chology Press.
Hadriana, & Hudrasyah, H. (2013). The Green Knowledge and Green Awareness Influences Analysis on Green Behavior and its Impact on Green Lifestyle of Instant Noodles Consumer (Case Study: Bandung Institute of Technology’s Undergradu-ate Students). The Indonesian Journal of Business Administration, 2(19), 2250-2256.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Education.
Hasanah, N. and Handayani, W. (2020). The Influence of Green Product, Green Advertising and Green Trust to The Purchas-ing decision of Skincare Himalaya Herbals in Palapa Department Store Surabaya. Jurnal Studi Manajemen dan Bisnis, 7(1), 14-22.
Hidayat, A., Wijaya, T., Ishak, A., & Catyanadika, P. E. (2021). Consumer Trust as the Antecedent of Online Consumer Pur-chase Decision. Information, 12(4), 145.
Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(2015), 128-143.
Khoiruman, M. & Haryanto, A. T. (2017). Green Purchasing Behavior Analysis of Government Policy about Paid Plastic Bags. Indonesian Journal of Sustainability Accounting and Management, 19(1), 31-39.
Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelli-gence & Planning, 33(3), 330-347.
Lee, K. (2009). Gender differences in Hong Kong adolescent consumers’ green purchasing behavior. Journal of Consumer Marketing, 26(2), 87-96.
Lyon, T. & Montgomery, A. (2015). The Means and End of Greenwash. Organization & Environment, 28(2), 223-249.
McKnight, D. H., & Chervany, N. L. (2002). What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology. International Journal of Electronic Commerce, 6, 35–53.
Mourad, M., & Ahmed, Y. S. E. (2012). Perception of green brand in an emerging innovative market. European Journal of In-novation Management, 15(4), 514-537.
Mudzakkir, M. F. & Nurfarida, I. N. (2015). The Influence of Brand Awareness on Brand Trust through Brand Image. Interna-tional Conference on Accounting, Business & Economics, 10-11 December, Yogyakarta, Indonesia.
Nuttavuthisit, K., & Thøgersen, J. (2015). The Importance of Consumer Trust for the Emergence of a Market for Green Prod-ucts: The Case of Organic Food. Journal of Business Ethics, 140(2), 323–337.
Ottman, J. A. (2010). The Five Simple Rules of Green Marketing. Design Management Review, 19(4), 65-69.
Pallant, J. (2016). SPSS Survival Manual: 6th Edition. Australia: McGraw-Hill.
Pangaribuan, C. H, Wijaya, D. P. E., Antari, K. Y., Sherisa, L. A., & Putra, C. A. (2020). Consuming Organic Instant Noodle: Exploring Environmental Concern, Health Consciousness, And Moral Norm (Evidence from Indonesian Consumers). In-ternational Journal of Advanced Science and Technology, 29(5), 6912-6927.
Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research, 5(1), 290-305.
Sahin, A., Zehir, C. & Kitapçı, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyal-ty; An Empirical Research on Global Brands. Procedia - Social and Behavioral Sciences, 24, 1288-1301.
Sarkar, A. N. (2012). Green branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy. Asia-Pacific Journal of Management, 8(1), 39-58.
Schlosser, A. E., White, T. B. and Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment in-creases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-48.
Siddique, M. Z. R., & Hossain, A. (2018). Sources of Consumers Awareness toward Green Products and Its Impact on Pur-chasing Decision in Bangladesh. Journal of Sustainable Development, 11(3), 9–22.
Soegoto, A., Worang, F., & Saerang, R. (2017). The Analysis of Green Marketing Strategy and Product Atributes on Purchase Decision of Green Products. In 1st International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP 2017), pp. 141-145.
Stine, R., & Foster, D. (2014). Quantitative Methods for Business. Statistics for business: decision making and analysis. Pearson Education.
Suharjo, B., Ahmady, M. and Ahmady, M. R. (2016). Indonesian Consumers Attitudes towards Organic Products. Advances in Economics and Business, 4(3), 132-140.
Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance, 37(16), 262-268.
Svare, H., Gausdal, A. H., & Möllering, G. (2019). The function of ability, benevolence, and integrity-based trust in innovation networks. Industry and Innovation, 1-20.
Teng, L. (2009). A comparison of two types of price discounts in shifting consumers’ attitude and purchase intentions. Jour-nal of Business Research, 62(1), 14–21.
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Re-view and Guiding Framework. Journal of Marketing, 1-28.
Yasin, N. M., Noor, M. N. and Mohamad, O. (2007). Does Image of Country-of-Origin Matter to Brand Equity? Journal of Product and Brand Management, 16(1), 38-48.