How to cite this paper
Armawan, I., Sudarmiatin, S., Hermawan, A & Rahayu, W. (2023). The effect of social media marketing, SerQual, eWOM on purchase intention mediated by brand image and brand trust: Evidence from black sweet coffee shop.International Journal of Data and Network Science, 7(1), 141-152.
Refrences
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Benhardy, K. A., Hardiyansyah, Putranto, A., & Ronadi, M. (2020). Brand image and price perceptions impact on purchase intentions: Mediating brand trust. Management Science Letters, 10(14), 3425–3432. https://doi.org/10.5267/j.msl.2020.5.035
Bilal, M., Jianqiu, Z., Dukhaykh, S., Fan, M., & Trunk, A. (2021). Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China. 1–15.
BİLGİN, Y. (2018). the Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and Brand Loyalty. Business & Management Studies: An International Journal, 6(1), 128–148. https://doi.org/10.15295/bmij.v6i1.229
Bismo, A., Putra, S., & Melysa. (2019). Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: A case study at PT. Soltius Indonesia. Proceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019, 1(August), 109–114. https://doi.org/10.1109/ICIMTech.2019.8843763
Boonlertvanich, K. (2019). Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status. International Journal of Bank Marketing, 37(1), 278–302. https://doi.org/10.1108/IJBM-02-2018-0021
Bulut, Z. A., & Karabulut, A. N. (2018). Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective. Journal of Consumer Behaviour, 17(4), 407–417. https://doi.org/10.1002/cb.1721
Chen-Yu, J., Cho, S., & Kincade, D. (2016). Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust. Journal of Global Fashion Marketing, 7(1), 30–44. https://doi.org/10.1080/20932685.2015.1110042
Cheung, M. L., Pires, G. D., & Rosenberger, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Research, 17(3), 243–261. https://doi.org/10.1504/IJEBR.2019.098874
Chinomona, R. (2016). Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa. African Journal of Economic and Management Studies.
Chongsanguan, P., Trimetsoontorn, J., & Fongsuwan, W. (2017). Examining the relationships between service quality, perceived value, customer satisfaction and purchase intentions: A marketing study of Bangkok’s metropolitan rapid transit system, Thailand. Journal for Global Business Advancement, 10(1), 3–25. https://doi.org/10.1504/JGBA.2017.081532
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297–334. https://doi.org/10.1007/BF02310555
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148, 119–126. https://doi.org/10.1016/j.sbspro.2014.07.025
Dam, S. M., & Dam, T. C. (2021). Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty. Journal of Asian Finance, Economics and Business, 8(3), 585–593. https://doi.org/10.13106/jafeb.2021.vol8.no3.0585
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003
Dulek, B., & Saydan, R. (2019). the Impact of Social Media Advertisement Awareness on Brand Awareness, Brand Image, Brand Attitude and Brand Loyalty: a Research on University Students. International Journal of Online Marketing, 10(1), 15–31. https://doi.org/10.5281/zenodo.Companies
Ebrahim, R. S. (2020). The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty. Journal of Relationship Marketing, 19(4), 287–308. https://doi.org/10.1080/15332667.2019.1705742
Elseidi, R. I., & El-Baz, D. (2016). Electronic word of mouth effects on consumers’ brand attitudes, brand image. International Conference on Restructuring of the Global Economy (ROGE), University of Oxford, UK, 7(5), 268–276.
Erkmen, E., & Hancer, M. (2019). Building brand relationship for restaurants: An examination of other customers, brand image, trust, and restaurant attributes. International Journal of Contemporary Hospitality Management, 31(3), 1469–1487. https://doi.org/10.1108/IJCHM-08-2017-0516
Farzin, M., & Fattahi, M. (2018). eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2), 161–183. https://doi.org/10.1108/JAMR-05-2017-0062
Fiaz, M., Ikram, A., Basma, A., Tariq, Z., Jafri, S. K. A., & Khurram, W. (2019). Role of social media marketing activities in creating university brand image and reputation: The mediating role of customer value co-creation behavior. 2019 8th International Conference on Information and Communication Technologies, ICICT 2019, 135–141. https://doi.org/10.1109/ICICT47744.2019.9001927
Furner, C. P., Drake, J. R., Zinko, R., & Kisling, E. (2021). Online Review Antecedents of Trust, Purchase, and Recommendation Intention: A Simulation-Based Experiment for Hotels and AirBnBs. Journal of Internet Commerce, 0(0), 1–25. https://doi.org/10.1080/15332861.2020.1870342
Gautam, V., & Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 0, 1–18. https://doi.org/10.1080/10496491.2017.1323262
Hansopaheluwakan, S., & Kristiyanto, J. (2020). The Influence Of Social Media Marketing, WebsiteQuality, E-Wom, And Perceived Value On The Purchase Intention. August, 916–921.
Harrigan, M., Feddema, K., Wang, S., Harrigan, P., & Diot, E. (2021). How trust leads to online purchase intention founded in perceived usefulness and peer communication. Journal of Consumer Behaviour, 20(5), 1297–1312. https://doi.org/10.1002/cb.1936
Hien, N. N., Phuong, N. N., van Tran, T., & Thang, L. D. (2020). The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation. Management Science Letters, 10(6), 1205–1212. https://doi.org/10.5267/j.msl.2019.11.038
Hsieh, S.-W., Lu, C.-C., & Lu, Y.-H. (2018). A Study on the Relationship Among Brand Image, Service Quality, Customer Satisfaction, and Customer Loyalty – Taking ‘the Bao Wei Zhen Catering Team’ As an Empirical Study. KnE Social Sciences, 3(10), 1768–1781. https://doi.org/10.18502/kss.v3i10.3512
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