How to cite this paper
Al-Muani, L., Alrwashdeh, M., Ali, H & Al-Assaf, K. (2023). The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude.International Journal of Data and Network Science, 7(3), 1217-1226.
Refrences
Abdullah, T., Nurul Shuhada Deraman, S., Afiqah Zainuddin, S., Farahiah Azmi, N., Salwani Abdullah, S., Izzati Mohamad Anuar, N., & Hasan, H. (2020). Impact Of Social Media Influencer On Instagram User Purchase Intention Towards The Fashion Products: The Perspectives Of Students. European Journal of Molecular & Clinical Medicine, 7(08), 2589–2598. Retrieved from http://myscholar.umk.edu.my/handle/123456789/1413
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., & Al-Haddad, S. (2021). Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry. Review of International Business and Strategy, 31(3), 355–374. https://doi.org/10.1108/RIBS-07-2020-0089
Alrwashdeh, M., Ali, H., Helalat, A., & Alkhodary, D. A. A. (2022). The mediating role of brand credibility between social media influencers and patronage intentions. International Journal of Data and Network Science, 6(2), 305–314. https://doi.org/10.5267/J.IJDNS.2022.1.007
Alrwashdeh, M., Jahmani, A., Ibrahim, B., & Aljuhmani, H. Y. (2020). Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus. Data in Brief, 28, 104981. https://doi.org/10.1016/J.DIB.2019.104981
Amagsila, F., Cadavis, E. M., Callueng, J. P., & Manio, J. R. (2022). The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications. Journal of Business and Management Studies, 4(2), 241–255. https://doi.org/10.32996/jbms.2022.4.2.19
Appelman, A., & Sundar, S. S. (2016, October 5). Measuring message credibility: Construction and validation of an exclusive scale. Journalism and Mass Communication Quarterly. SAGE PublicationsSage CA: Los Angeles, CA. https://doi.org/10.1177/1077699015606057
Aramburu, I. A., & Pescador, I. G. (2019). The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country. Journal of Business Ethics, 154(3), 701–719. https://doi.org/10.1007/s10551-017-3438-1
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/10.1016/j.bushor.2020.03.003
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
Chekima, B., Chekima, F. Z., & Adis, A.-A. A. (2020). Social media influencer in advertising: The role of attractiveness, expertise and trustworthiness. Journal of Economics and Business, 3(4).
Chen, C. C., & Chang, Y. C. (2018). What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness. Telematics and Informatics, 35(5), 1512–1523. https://doi.org/10.1016/j.tele.2018.03.019
Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Massachusetts Institute of Technology.
Dhun, & Dangi, H. K. (2022). Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM. Journal of Internet Commerce. https://doi.org/10.1080/15332861.2022.2125220
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt brace Jovanovich college publishers.
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Esteban-Santos, L., García Medina, I., Carey, L., & Bellido-Pérez, E. (2018). Fashion bloggers: communication tools for the fashion industry. Journal of Fashion Marketing and Management, 22(3), 420–437. https://doi.org/10.1108/JFMM-10-2017-0101
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
Gomes, M. A., Marques, S., & Dias, Á. (2022). The impact of digital influencers’ characteristics on purchase intention of fashion products. Journal of Global Fashion Marketing, 13(3), 187–204. https://doi.org/10.1080/20932685.2022.2039263
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5–25. https://doi.org/10.1177/0008125620958166
Hair, J. F. (2009). Multivariate data analysis.
Hmoud, H., Nofal, M., Yaseen, H., Al-Masaeed, S., & Alfawwaz, B. M. (2022). The effects of social media attributes on customer purchase intention: The mediation role of brand attitude. International Journal of Data and Network Science, 6(4), 1543–1556. https://doi.org/10.5267/j.ijdns.2022.4.022
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. Yale University Press.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.
Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing, 83(5), 78–96. https://doi.org/10.1177/0022242919854374
Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155–173. https://doi.org/10.1016/j.chb.2018.05.029
Kemp, S. (2021). Digital in Afghanistan: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. Retrieved April 7, 2023, from https://datareportal.com/reports/digital-2021-jordan
Kurdi, B. Al, Alshurideh, M., Akour, I., Tariq, E., Alhamad, A., & Alzoubi, H. M. (2022). The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention. International Journal of Data and Network Science, 6(4), 1135–1146. https://doi.org/10.5267/j.ijdns.2022.7.006
Lafferty, B. A., & Goldsmith, R. E. (1999). Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the Ad. Journal of Business Research, 44(2), 109–116. https://doi.org/10.1016/S0148-2963(98)00002-2
Lavidge, R. J., & Steiner, G. A. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing, 25(6), 59–62. https://doi.org/10.1177/002224296102500611
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Mackenzie, S. B., & Spreng, R. A. (1992). How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? Journal of Consumer Research, 18(4), 519–529. https://doi.org/10.1086/209278
Magno, F. (2017). The influence of cultural blogs on their readers’ cultural product choices. International Journal of Information Management, 37(3), 142–149. https://doi.org/10.1016/j.ijinfomgt.2017.01.007
Nafees, L., Cook, C. M., Nikolov, A. N., & Stoddard, J. E. (2021). Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility. Digital Business, 1(2), 100008. https://doi.org/10.1016/j.digbus.2021.100008
Nofal, R., Bayram, P., Emeagwali, O. L., & Al-Mu’ani, L. (2022). The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM. Sustainability (Switzerland), 14(16), 9959. https://doi.org/10.3390/su14169959
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39–52. https://doi.org/10.1080/00913367.1990.10673191
Park, H. H., Jeon, J. O., & Sullivan, P. (2015). How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention? International Review of Retail, Distribution and Consumer Research, 25(1), 87–104. https://doi.org/10.1080/09593969.2014.918048
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19(C), 123–205. https://doi.org/10.1016/S0065-2601(08)60214-2
Reinikainen, H., Tan, T. M., Luoma-aho, V., & Salo, J. (2021). Making and breaking relationships on social media: the impacts of brand and influencer betrayals. Technological Forecasting and Social Change, 171, 120990. https://doi.org/10.1016/j.techfore.2021.120990
Rup, B. K., Gochhayat, J., & Samanta, S. (2021). Revisiting brand personality attributes: Mediating role of brand attitude. International Journal of Asian Business and Information Management, 12(2), 124–136. https://doi.org/10.4018/IJABIM.20210401.oa8
Saima, & Khan, M. A. (2020). Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility. Journal of Promotion Management, 27(4), 503–523. https://doi.org/10.1080/10496491.2020.1851847
Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258–281. https://doi.org/10.1080/02650487.2019.1634898
Shen, Z. (2021). A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers. Journal of Research in Interactive Marketing, 15(2), 181–199. https://doi.org/10.1108/JRIM-10-2019-0161
Singh, R. P., & Banerjee, N. (2018). Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention. Global Business Review, 19(6), 1622–1639. https://doi.org/10.1177/0972150918794974
Su, B. C., Wu, L. W., Lin, H., & Lin, C. A. (2023). The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. Sustainability (Switzerland), 15(1), 888. https://doi.org/10.3390/su15010888
Taillon, B. J., Mueller, S. M., Kowalczyk, C. M., & Jones, D. N. (2020). Understanding the relationships between social media influencers and their followers: the moderating role of closeness. Journal of Product and Brand Management, 29(6), 767–782. https://doi.org/10.1108/JPBM-03-2019-2292
Trivedi, J., & Sama, R. (2020). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce, 19(1), 103–124. https://doi.org/10.1080/15332861.2019.1700741
Tseng, L. Y., Chang, J. H., & Zhu, Y. L. (2021). What drives the travel switching behavior of Chinese Generation Z consumers. Journal of Tourism Futures, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JTF-07-2020-0110
Van-Tien Dao, W., Nhat Hanh Le, A., Ming-Sung Cheng, J., & Chao Chen, D. (2014). Social media advertising value. International Journal of Advertising, 33(2), 271–294. https://doi.org/10.2501/ija-33-2-271-294
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. In International Journal of Consumer Studies (Vol. 45, pp. 617–644). John Wiley & Sons, Ltd. https://doi.org/10.1111/ijcs.12647
Wang, R. Y., & Strong, D. (1996). Beyond accuracy: What data quality means to data consumers. Journal of Management Information Systems, 12(4), 5–34. https://doi.org/10.1080/07421222.1996.11518099
Wang, Z., Walther, J. B., Pingree, S., & Hawkins, R. P. (2008). Health information, credibility, homophily, and influence via the internet: Web sites versus discussion groups. Health Communication, 23(4), 358–368. https://doi.org/10.1080/10410230802229738
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media. Australasian Marketing Journal, 28(4), 160–170. https://doi.org/10.1016/j.ausmj.2020.03.002
Widyanto, H. A., & Agusti, C. R. (2020). Beauty influencer in the digital age: How does it influence purchase intention of generation Z? Jurnal Manajemen Dan Pemasaran Jasa, 13(1), 1–16. https://doi.org/10.25105/jmpj.v13i1.5453
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies, 15(3), 188–213. https://doi.org/10.1080/16522354.2018.1501146
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., & Al-Haddad, S. (2021). Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry. Review of International Business and Strategy, 31(3), 355–374. https://doi.org/10.1108/RIBS-07-2020-0089
Alrwashdeh, M., Ali, H., Helalat, A., & Alkhodary, D. A. A. (2022). The mediating role of brand credibility between social media influencers and patronage intentions. International Journal of Data and Network Science, 6(2), 305–314. https://doi.org/10.5267/J.IJDNS.2022.1.007
Alrwashdeh, M., Jahmani, A., Ibrahim, B., & Aljuhmani, H. Y. (2020). Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus. Data in Brief, 28, 104981. https://doi.org/10.1016/J.DIB.2019.104981
Amagsila, F., Cadavis, E. M., Callueng, J. P., & Manio, J. R. (2022). The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications. Journal of Business and Management Studies, 4(2), 241–255. https://doi.org/10.32996/jbms.2022.4.2.19
Appelman, A., & Sundar, S. S. (2016, October 5). Measuring message credibility: Construction and validation of an exclusive scale. Journalism and Mass Communication Quarterly. SAGE PublicationsSage CA: Los Angeles, CA. https://doi.org/10.1177/1077699015606057
Aramburu, I. A., & Pescador, I. G. (2019). The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country. Journal of Business Ethics, 154(3), 701–719. https://doi.org/10.1007/s10551-017-3438-1
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/10.1016/j.bushor.2020.03.003
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
Chekima, B., Chekima, F. Z., & Adis, A.-A. A. (2020). Social media influencer in advertising: The role of attractiveness, expertise and trustworthiness. Journal of Economics and Business, 3(4).
Chen, C. C., & Chang, Y. C. (2018). What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness. Telematics and Informatics, 35(5), 1512–1523. https://doi.org/10.1016/j.tele.2018.03.019
Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Massachusetts Institute of Technology.
Dhun, & Dangi, H. K. (2022). Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM. Journal of Internet Commerce. https://doi.org/10.1080/15332861.2022.2125220
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt brace Jovanovich college publishers.
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Esteban-Santos, L., García Medina, I., Carey, L., & Bellido-Pérez, E. (2018). Fashion bloggers: communication tools for the fashion industry. Journal of Fashion Marketing and Management, 22(3), 420–437. https://doi.org/10.1108/JFMM-10-2017-0101
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
Gomes, M. A., Marques, S., & Dias, Á. (2022). The impact of digital influencers’ characteristics on purchase intention of fashion products. Journal of Global Fashion Marketing, 13(3), 187–204. https://doi.org/10.1080/20932685.2022.2039263
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5–25. https://doi.org/10.1177/0008125620958166
Hair, J. F. (2009). Multivariate data analysis.
Hmoud, H., Nofal, M., Yaseen, H., Al-Masaeed, S., & Alfawwaz, B. M. (2022). The effects of social media attributes on customer purchase intention: The mediation role of brand attitude. International Journal of Data and Network Science, 6(4), 1543–1556. https://doi.org/10.5267/j.ijdns.2022.4.022
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. Yale University Press.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55.
Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns. Journal of Marketing, 83(5), 78–96. https://doi.org/10.1177/0022242919854374
Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155–173. https://doi.org/10.1016/j.chb.2018.05.029
Kemp, S. (2021). Digital in Afghanistan: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. Retrieved April 7, 2023, from https://datareportal.com/reports/digital-2021-jordan
Kurdi, B. Al, Alshurideh, M., Akour, I., Tariq, E., Alhamad, A., & Alzoubi, H. M. (2022). The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention. International Journal of Data and Network Science, 6(4), 1135–1146. https://doi.org/10.5267/j.ijdns.2022.7.006
Lafferty, B. A., & Goldsmith, R. E. (1999). Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the Ad. Journal of Business Research, 44(2), 109–116. https://doi.org/10.1016/S0148-2963(98)00002-2
Lavidge, R. J., & Steiner, G. A. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing, 25(6), 59–62. https://doi.org/10.1177/002224296102500611
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Mackenzie, S. B., & Spreng, R. A. (1992). How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? Journal of Consumer Research, 18(4), 519–529. https://doi.org/10.1086/209278
Magno, F. (2017). The influence of cultural blogs on their readers’ cultural product choices. International Journal of Information Management, 37(3), 142–149. https://doi.org/10.1016/j.ijinfomgt.2017.01.007
Nafees, L., Cook, C. M., Nikolov, A. N., & Stoddard, J. E. (2021). Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility. Digital Business, 1(2), 100008. https://doi.org/10.1016/j.digbus.2021.100008
Nofal, R., Bayram, P., Emeagwali, O. L., & Al-Mu’ani, L. (2022). The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM. Sustainability (Switzerland), 14(16), 9959. https://doi.org/10.3390/su14169959
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39–52. https://doi.org/10.1080/00913367.1990.10673191
Park, H. H., Jeon, J. O., & Sullivan, P. (2015). How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention? International Review of Retail, Distribution and Consumer Research, 25(1), 87–104. https://doi.org/10.1080/09593969.2014.918048
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19(C), 123–205. https://doi.org/10.1016/S0065-2601(08)60214-2
Reinikainen, H., Tan, T. M., Luoma-aho, V., & Salo, J. (2021). Making and breaking relationships on social media: the impacts of brand and influencer betrayals. Technological Forecasting and Social Change, 171, 120990. https://doi.org/10.1016/j.techfore.2021.120990
Rup, B. K., Gochhayat, J., & Samanta, S. (2021). Revisiting brand personality attributes: Mediating role of brand attitude. International Journal of Asian Business and Information Management, 12(2), 124–136. https://doi.org/10.4018/IJABIM.20210401.oa8
Saima, & Khan, M. A. (2020). Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility. Journal of Promotion Management, 27(4), 503–523. https://doi.org/10.1080/10496491.2020.1851847
Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258–281. https://doi.org/10.1080/02650487.2019.1634898
Shen, Z. (2021). A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers. Journal of Research in Interactive Marketing, 15(2), 181–199. https://doi.org/10.1108/JRIM-10-2019-0161
Singh, R. P., & Banerjee, N. (2018). Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention. Global Business Review, 19(6), 1622–1639. https://doi.org/10.1177/0972150918794974
Su, B. C., Wu, L. W., Lin, H., & Lin, C. A. (2023). The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. Sustainability (Switzerland), 15(1), 888. https://doi.org/10.3390/su15010888
Taillon, B. J., Mueller, S. M., Kowalczyk, C. M., & Jones, D. N. (2020). Understanding the relationships between social media influencers and their followers: the moderating role of closeness. Journal of Product and Brand Management, 29(6), 767–782. https://doi.org/10.1108/JPBM-03-2019-2292
Trivedi, J., & Sama, R. (2020). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce, 19(1), 103–124. https://doi.org/10.1080/15332861.2019.1700741
Tseng, L. Y., Chang, J. H., & Zhu, Y. L. (2021). What drives the travel switching behavior of Chinese Generation Z consumers. Journal of Tourism Futures, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JTF-07-2020-0110
Van-Tien Dao, W., Nhat Hanh Le, A., Ming-Sung Cheng, J., & Chao Chen, D. (2014). Social media advertising value. International Journal of Advertising, 33(2), 271–294. https://doi.org/10.2501/ija-33-2-271-294
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. In International Journal of Consumer Studies (Vol. 45, pp. 617–644). John Wiley & Sons, Ltd. https://doi.org/10.1111/ijcs.12647
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