Mobile advertising is a perfect tool to build a relationship based on proximity between brand and consumer. It is tactile, interactive, and personalized. As few studies have focused on this con-cept, particularly in the Algerian context, we aim in this research to show the role of mobile ad-vertising on consumer attitudes. After a literature review, an empirical study is conducted among150 students in Tlemcen city. Results, using regression analysis, show that attitude to-wards mobile advertising had no influence on the attitude towards brand and purchase intention.

Nuclear logging is one of major areas of logging development. This paper presents an empirical investigation to bring the drilling and completion of wells from an ill-defined art to a refined sci-ence by using radioactive source to “look and measure” such as formation type, formation dip, porosity, fluid type and numerous other important factors. The initial nuclear logging tools rec-ords the radiation emitted by formation as they were crossed by boreholes. Gamma radiation is used in well logging as it is powerful enough to penetrate the formation and steel casing. The ra-dioactive source is reusable so that after engineer finished the job the radioactive source is sent back to bunker. In this case inventory level of radioactive source is relatively high compared with monthly movement and the company must spend large amount of cost just for inventory. After calculating and averaging the monthly movement in 2014 and 2015, we detected a big pos-sibility to cut the inventory level to reduce the inventory cost.

In this paper, an effort has been put to develop a model for estimating growth based on logit re-gression (logit) and implemented the model to Italian manufacturing companies. Our data set consists of 8232 SMEs of Italy. To estimate the growth of the firm an innovative approach that considers annual statements issued the year before the accelerated growth has been considered as the effective estimators of firm growth. The result of the logit showed that return on asset, log (cash flow) and log (Inventory) positively affect in estimating the growth of the high growth firm whereas working capital turnover times negatively affects in estimating the growth of the firm. The discriminant power of the model using Receiver Operating Characteristics curve shows 72.35%, which means the model is fair in terms of estimating the growth.

Activity-Based-Model (ABC) is used for the purpose of significant improvement for overhead accounting systems by providing the best information required for managerial decision. This pa-per discusses implacability of ABC technique on inventory valuation as a management account-ing innovation. In order to prove the applicability of ABC for inventory control a material driven medium-sized and privately owned company from engineering (iron and steel) industry is select-ed and by analysis of its production process and its material dependency and use of indirect in-ventory, an ABC model is explored for better inventory control. The case revealed that the ne-cessity of ABC in the area of inventory control is significant. The company is not only able to increase its quality of decision but also it can significantly analyze its cost of direct material cost, valuation of direct material and use its implications for better decision making.

Six Sigma is the concept of improving the quality by reducing process variations, making con-tinuous improvements, reducing defect rates and improving the processes. Initially, the concept of Six Sigma focused on defect reduction, cost reduction and value addition. Fundamentally the basic idea of Six Sigma is to improve the process-capability and making the process more relia-ble along with reducing wastes within industries. Evaluation the implication of applying Six Sigma over the small and medium-sized enterprises is the main purpose of this research work taking a particular case of automobile industries. In the present work, DMAIC methodology of Six Sigma is used to a small seat slider lock nut manufacturing unit to reduce the play issue in K2 seat slider lock in automobile units by reducing defects inherent in the process. After apply-ing Six Sigma methodology, it was found that manufacturing units could earn profits in terms of reducing the wastage as well as improving the quality standard of the product by controlling the play issue in seat slider lock nut mechanism. Result shows that with the application of Six Sig-ma, process, sigma level brought up to 5.53σ from 1.59σ by varying the seat slider lock nut di-mensions/size.

Polyester short cut fiber is a textile industry which is rarely explored or researched. This research explains the necessary steps of improvement using Six Sigma method to reduce the nonconform-ing products in a polyester short cut fiber manufacturing in Indonesia. An increased noncon-forming products in the shortcut fiber production process created some quality problems from January to May, 2015. Define, measure, analysis, improve, control (DMAIC) steps were im-plemented to determine root cause of the problems and to improve production process using sta-tistical approach. The results of Six Sigma improvement has indicated that the process capability was increased from 2.2 to 3.1 sigma, savings $18,394.2 USD per-month.

The purpose of this study is to determine the critical success factors (CSF) of IT projects in Pa-kistan. The identified factors cannot only be functional to exact type IT projects but also to all types of IT projects, their success directly affects the achievement of whole organization. The proposed study of this paper has determined 15 factors influencing the most on the success of IT projects through multiple regression analysis. The survey has disclosed that many CSFs were found related to IT projects but these 15 factors are also the backbone of IT projects. The re-search results obtained clearly indicated that the Leadership Qualities played a significant role in obtaining Top Management support in order to access to resources however, the Leadership Qualities did not play any role on the trained and capable Project Team Members. Besides, it is undoubtedly defined effective communication of the project was established to be influential on the conclusion and contributing factor towards the Success of IT projects in Pakistan. Top Man-agement Support as a whole was not found to play a key role in the IT Project Success.

The present study has been conducted in order to investigate the documentation of the organiza-tional knowledge condition from the managers’ perspective of libraries, museums, and Docu-ments Center of Astan Quds Razavi based on Dalkir model [Dalkir, K. (2005). Knowledge Management in Theory and Practice. Elsevier. Butterworth-Heinemann.]. The survey popula-tion consisted of all managers of Astan Quds libraries. The relevant information was gathered using a researcher-created the questionnaire based on Dalkir model of knowledge management cycle. Findings revealed that in all six dimensions of knowledge documentation, obtained means were less than intermediate level (3) and documentation status in all studied dimensions of Dal-kir’s model was not suitable.

Customer Equity is true representative of relationship marketing. There are two major approach-es to measure Customer Equity: Transaction/sales based approach and Attitudinal Approach. This research is an effort to check customer equity of fast food restaurants of Pakistan by using attitudinal approach. Transactional customer equity is treated as criterion for attitudinal customer equity. Three drivers of Customer Equity are Value Equity, Brand equity and Relationship equity are taken as independent variables in this research. Convenient sampling technique was used and sample size was 393 respondents. The results show that attitudinal customer equity had strong association with transactional equity. Brand equity, value equity and relationship equity show positive associations with attitudinal customer equity.

Performance of mines can be affected by different factors such as safety and economic factors. This study aims to analyze the influence of safety and economic factors on mines’ performance. To this purpose, a framework is proposed based on a Data Envelopment Analysis (DEA), Ro-bust Data Envelopment Analysis (RDEA) and common weight Robust Data Envelopment Anal-ysis (CWRDEA) to determine the factors affecting on performance of mines. In this study, for the first time, integrated economic and safety factors are considered for evaluation of mines per-formance. To analyze safety and economic factors, this research gathers real data from a mine with 56 sites in south of Iran. Based on different DEA models, different sites become the best site among other sites, but RDEA is much closer to real situation than basic DEA and CWRDEA is the most efficient approach in real situation.